Harnessing the Global Community in the Era of Web 2.0

•

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Mike Kujawski

My closing keynote presentation at the 2009 United Way National Conference.

Business Technology

kujawski
pronounced cooh-jaw-ski in english or
cooh-yav-ski in polish

THIS IS

marketing & social media strategy
development and training for the
public and non-profit sectors

“A revolution doesn’t happen when society
adopts new tools, it happens when society
adopts new behaviours” – Clay Shirky

YOUR MISSION
to improve lives and build community by engaging
individuals and mobilizing collective action

web 2.0 is a
shift of the
Internet from
a publishing
environment to a
participation
environment
- Tim O’Reilly

social media are
internet-based
tools for sharing and
discussing information
among human
beings

RSS
the pipeline that makes it all possible

the global internet population is

1.6 BILLION

50%
will visit at least one of these 5 sites today…

2 BILLION
google searches performed each day

55%
of Internet users have
uploaded photos

200 MILLION
people play online video games each week…

200 MILLION
blogs have been created in the last 5 years

amount of time canadians spend online
each week

17 HOURS

70%
of canadians actively use social
networking sites

95%
of mobile phones
sold in canada next
year will have
internet access

digital permanence

“”You are whoever Google says you are…

Free Presentations Free Documents

Free Music
Free Classified Ads

enter the gov 2.0 wiki
http://government20bestpractices.pbwiki.com

don’t be a robot
“Welcome to our
website. It is our mission
to serve you.”

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Is the digital transformation making your life more convenient or difficult? The purpose of technology, whether you call it information technology or digital technology, has always been to make our lives more simple and our work more effective. What about the digital transformation that is now creating rumbling shifts in the marketplace? Everyone is going digital, Soon the entire world will be a digital jungle. Experts claim that we are all either a digital pioneer, digital native, digital immigrant or digital laggard. Personally, I believe there are also some digital monkeys out there. The word "digitalization" is the hottest buzzword of the decade. If you ask people what it means to go "digital", you'll get a myriad of different answers. The definitions on what it's all about, are are as many as there are bloggers out there. To put it bluntly, there is only one yardstick to measure the success of your digital transformation: It should make your life and the lives of your customers more convenient, not more confusing and complicated. That's it. .

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Digital companies such as Facebook, Twitter, Instagram and Google are surely disrupting the world of marketing and communication, but moreover they are radically changing the concept of how companies operate. Today’s fastest-growing, most profoundly impactful companies are using a completely different operating model, that at heart are more purposely agile, lean and entrepreneurial. Digital companies operates at lower cost, at higher speed and with less organizational friction. They are vastly more innovative and disruptive despite their lack of domain knowledge. They are attracting highly passionate and skilled people. And they are ultimately creating better products and services than age old legacy companies have been able to. Think Nest+Google vs. Danfoss. Think Netflix vs. Blockbuster. Think Airbnb vs. Hotels. Literally no industry is going to be untouched by the proliferation of the digital companies. So as an established company it is not enough to be actively present on social media, you’ll also need to work like a digital company to keep up. How do you do that? On this event, we will present our thoughts on the operation models that is changing the world and we will discuss with the audience, what it takes to work like a truly digital company? What tools and process are needed? What competences are needed? and what are the benefits of operating like a digital company? The event will be a mixture of short perspectives from the Partners Martin and Magnus from Socialsquare and discussions with a panel of clued-in people. Follow the hashtag for the event to see announcements about the panel.

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Within Social Media Week London 2013 The Patchwork Elephant Team ran an event discussing the future of Social Business (or what some people call Enterprise 2.0) - about using social tools inside as well as outside the organisation, for internal and external teams to collaborate to make business more effective. We ran a similar event within the February 2010 edition of Social Media Week London. We called it "Social Media in Enterprises - The Elephant in the Ecosystem" and we used a patchwork elephant to symbolise the theme - it's a patchwork elephant because it's very large, in the room, but it's hard to see the whole thing! Business models are changing, and social technologies are ever more important in the way we work, but where are we really? 8 Different speakers asked: * How has social business evolved? * What is the current state? * How does social integrate with our systems and processes today? * What are the challenges for implementation and achieving success? * Where are we headed? Our speakers were: Alan Patrick - Broadsight (and The Patchwork Elephant Team) Janet Parkinson - Technotropolis (and The Patchwork Elephant Team) Will McInnes - NixonMcInnes (author of Culture Shock) Mat Morrison - Starcom MediaVest Group (World's Oldest Living Social Media Guru™) Luis Saurez - IBM (famous for living outside of the inbox) Neil Usher - WorkEssence Anne-Marie McEwan - The Smart Work Company (author of Smart Working: Creating the Next Wave) David Terrar - D2C (and The Patchwork Elephant Team)

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LA Tech4Good Event http://www.meetup.com/LATech4Good/events/230301998/ Come out on Aug 4 for three great presenters and conversation on community engagement through digital technology. Frank Hong: How socially conscious groups can find value in online social networks for promoting community engagement. Marcy Rye: What Pokémon Go and augmented reality mean for the future of tech and community engagement. Rebecca Campbell: How online communities are fostering greater in-person connections with digital tech and human interaction. Frank Hong is CEO & Founder of One World CGI, a public benefit corporation that operates an online social platform helping people discover and connect to good things happening in their communities. Marcy Rye is Founder & Principal of Wire Media, a certified B Corp enabling nonprofits and social good companies to communicate better with their audiences through brand strategy and visual storytelling. Rebecca Campbell is VP, Client Success at Causecast, an online platform that helps corporations, employees, and nonprofit partners connect and do more good. Shoutout to Cross Campus Pasadena, a community of creative professionals, for hosting us. We're looking forward to seeing old & new friends at our first Pasadena event!

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1. mike kuja-what?

2. kujawski pronounced cooh-jaw-ski in english or cooh-yav-ski in polish

6. partier

10. optimist

11. planning a wedding

12. what about work?

13.

14. what`s my niche?

15. THIS IS marketing & social media strategy development and training for the public and non-profit sectors

16. in other words…

17. people

18. relationships

19. technology

20. societal change

21. “A revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviours” – Clay Shirky

22. today’s talk…

23. HARNESSING THE GLOBAL COMMUNITY

24.

25. YOUR MISSION to improve lives and build community by engaging individuals and mobilizing collective action

26. web 2.0 is a shift of the Internet from a publishing environment to a participation environment - Tim O’Reilly

27. social media are internet-based tools for sharing and discussing information among human beings

28.

29.

30. RSS the pipeline that makes it all possible

31. Who has time for all of this?

32. not just the geeks…

33. nor the net gen…

34.

35. the global internet population is 1.6 BILLION

36. 50% will visit at least one of these 5 sites today…

37. 2 BILLION google searches performed each day

38.

39. 337 MILLION people use it every day

40. 55% of Internet users have uploaded photos

41. 200 MILLION people play online video games each week…

42. …the majority of them are WOMEN 33+

43. 12 MILLION articles

44. 15 MILLION residents in second life

45. 200 MILLION blogs have been created in the last 5 years

46.

47.

48. 1382% reported annual growth of twitter

49.

50.

51. ability to filter conversations

52. instant trending

53. real-time engagement

54. instantaneous niche community access

55. amount of time canadians spend online each week 17 HOURS

56. 70% of canadians actively use social networking sites

57. Social networks around the world…

58.

59.

60. 95% of mobile phones sold in canada next year will have internet access

61.

62. ease of use

63. powered by people

64. crowd dynamics

65. death of one-way

66. empowerment

67.

68. surveillance era

69. digital permanence “”You are whoever Google says you are…

70. business = personal

71. niche = mainstream

72.

73.

74. expectation of free

75. Free Presentations Free Documents Free Music Free Classified Ads

76. crowdsourcing

77.

78.

79. letting go of info

80.

81.

82. collaboration

83.

84. what about canadian government?

85. government 1.0

86.

87.

88.

89. government 2.0

90.

91.

92. or…

93.

94. however…

95. there are numerous rebels!

96. enter the gov 2.0 wiki http://government20bestpractices.pbwiki.com

97. overwhelmed?

98.

99. some advice…

100. begin by listening

101. start connecting

102. develop a plan

103. find your value-add

104. work as a team

105. don’t re-invent

106. setup guidelines

107. don’t be a robot “Welcome to our website. It is our mission to serve you.”

108. be respectful

109. take the plunge

110. the rest will follow…

111. thanks for your time!

112. mike kujawski

Harnessing the Global Community in the Era of Web 2.0

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