The document discusses the shift from traditional broadcast media to new many-to-many communication models enabled by technologies like blogs, social networks, mobile marketing and RSS feeds. It provides examples of how companies are using new media tools like blogs to establish thought leadership and engage in conversations. While the technologies may change quickly, the most important aspects are listening, understanding audiences, and providing genuine participation and value to bring people back.

1. Mike McDowell New Media 101

5. It’s not that scary

7. Things are changing quickly

8. IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.

9. Want proof?

10. Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS

11. A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model

12. Broadcast Style

13. Broadcast Style

14. Many-to-Many Style

15. Genuine Conversation

16. You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing

17. The WHY is more important than the WHAT.

18. Weblog (Blog) A website that displays entries in reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and media related to its topic.

19. Southwest Airlines Blog

20. Marriott Blog

21. GovGab Blog

22. KPS3 Blog

24. Listening in the Blogosphere

25. Social Networks

26. Facebook

27. LinkedIn

28. plaxo

29. flickr

30. Twitter

31. Twitter

32. Video

33. Mobile Marketing/Text Messaging

34. Mobile Marketing/Text Messaging Text to be notified before a price change

35. Mobile Marketing/Tracking

40. Questions?