My background presentation on why Blogging is even more important today than ever.

1. The BLOG
is
DEAD!
(or is it?)
Mike Mueller
AreWeConnected.com

2. What is a BLOG?
• Posts or Articles in chronological order
• Every BLOG is a website
• Pyra Labs (1994) Evan Williams
• Comments or No Comments

3. Why Blog?
• SEO (search engine optimization)
• Clarity
• Relationship Building
• Lead Generation

5. How often?
• Do you write?
• Can you write?
• Once a week or once a day?

6. Who do I write for?
• Search Engines
• Your target audience
• Trends
• Your optimal client

7. What do I write about?
• What are you passionate about?
• Local happenings
• Local issues
• Real Estate
• Market Data Reports
• Listings

8. Platforms
and
Networks

9. Blogger

10. Wordpress

11. Wordpress
.com or .org?
.com .org
•XYZ.wordpress.com •XYZ.com
•Hosted and maintained by WP •You download and host
•FREE •FREE
•Some Plugins •all the Plugins
•Some Themes •all the Themes

12. ActiveRain

13. Tumblr

14. Posterous

15. Best
Practices

16. Wall of Words

17. Breakin the Rulz

18. Adding Pictures and
Video

19. Adding Pictures and
Video

20. Adding Pictures and
Video

21. Adding Pictures and
Video

22. Profile - Contact Info

23. Profile - Contact Info

24. Automation
Virtual Assistant
Outsource

25. Widgets and Plugins

26. Time

27. Blogging Mobile

28. Blogging Mobile

29. Like sending an email

30. Engagement
• Have an opinion
• Ask questions
• Include others
• Reach out to your locals
• Always return a comment

31. Developing Your Plan
• Allocating time
• Marketing Plan
• Schedule Posts
• Calendar of Events

32. Cool Tools
• LiveWriter
• Creative Commons
• Flickr
• PhotoDropper

33. Distribution

34. Social Media (them)

35. Social Media (you)

36. Newsletters
• Aweber
• ConstantContact
• MailChimp
• Feedburner

37. Mobile / iPad Ready?

38. Mobile / iPad Ready?

39. Mike Mueller
AreWeConnected.com
@MikeMueller