Presented to nonprofit clients of Chicago Access Network Television (http://www.cantv.org) as part of a pilot program with the Digital Arts Service Corps and Americorps VISTA, this presentation includes strategies nonprofits can use for developing effective videos and demonstrations of how to use video online, including basic editing, uploading, and measuring. The presentation also included information on how to use video in major social media sites like Facebook and Twitter after uploading to YouTube and Blip.tv. Questions? Contact miketewing@gmail.com.

1. Chicago Access Network Television (CAN TV) Presents Introduction to Online Video

3. Before we start… What are you hoping to learn?

4. Today’s Workshop Five Steps of Video: Listen- See what’s out there Plan- Set a course towards your goals Short Break Share- Produce videos & get them online Connect- Distribute video across the web Measure- Evaluate impact of efforts Plenty of time for questions!

5. Nonprofits & Online Video Tell you story to the community directly; BE the media Add resources or compelling content to online efforts “I get phone calls almost every day from vets who say they watched the shows”- CAN TV Client ? Does anyone use online video? What barriers do you face?

6. Step One: Listen Social media is a conversation Listen to your: Clients/ constituents Competitors & Peers Listen for: Popular topics Consistent issues/ questions

7. Social Media Decision Guide The “POST” Method* People Objectives Strategy Tools*Developed by Forrester Research Step Two: Plan

8. POST: People Choose a type of person or existing community as your “target audience” Be as specific as possible Keep their online activities in mind What audiences are you targeting?

9. POST: Objective Choose appropriate goals to address online and with video Connect with measurable actionsExample: “Increase awareness” = Number of video views What current communications goals are you focusing on?

10. What Video is Good At… Increasing website traffic Encouraging engagement/ sharing Providing resources/ information Reaching new audiences

11. POST: Strategy Develop a plan to engage your audience/ move them to action Utilize your organization’s strengths Integrate video into marketing Experiment with video techniques Example: Q&A, Video Series, Issue focus What strategies/ video techniques could your organization use?

13. Extensive distribution

14. 15 min. video limit

15. Good for short clips

18. Any Questions?Short Break

19. Step Three: Share Create your content and make it available to an online audience Screen and edit videos to focus on most interesting moments* Upload to a variety of video sites; include all necessary information*

20. Step Four: Connect Turn contacts into supporters by adding video to your sites online Add videos using: Links* Embed Codes* RSS Feeds* Third Party Applications

21. Step Five: Measure Gauge the popularity/effectiveness of efforts with social media “metrics” Identify impact on Objectives Utilize built-in features of video and social media sites Blip.tv Statistics* Facebook Insights*

22. To Review Listen Before you speak, see what others say Plan Chart a course to success with the POST method Share Edit & upload videos for maximum effectiveness Connect Spread videos through social networks and online Measure Keep track of progress- rework strategy if needed

23. Any Questions? ?

24. Homework Set up an account on Blip.tv and upload an entire show Screen your video and edit it into a shorter clip- upload to YouTube Visit the “measurement” section of your sites and print out a report

25. Thanks for Coming! Contact me: mewing@cantv.org Additional Resources: cantvnpos.wikispaces.com CAN TV: www.cantv.org 312-738-1400