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Mike's keynote for Social Media Day pdf

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Mike Whitmore
Mike Whitmore
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fresh consulting Social Media Foundations Monday, March 5, 12
fresh consulting @mikewhitmore mike@freshconsulting.com Monday, March 5, 12
Monday, March 5, 12
What is Social Media? Monday, March 5, 12
It’s about a new easy Websites Art way for everyone Presentations Docs to express and Blogs Wikis Videos Slideshows Discussions create Groups Reviews Microblogs Social Networks Communities Apps Forums Monday, March 5, 12
and to publish You can publish your creations your ideas to the world instantly to the world Monday, March 5, 12
Monday, March 5, 12
having conversations and sharing information freely web 1.0 web 2.0 Your Website or Company Monday, March 5, 12
Monday, March 5, 12
The new media is social media: user generated content designed to share Button served 20 B times / month Monday, March 5, 12
and it is supporting a new kind of trust Trust Peers Word of Mouth 90% 67.5% 83% Corporate or 45% Product Advertising 22.5% 22% *age 25-34 0% Monday, March 5, 12
requiring a new way to sell via main -stream and niche online channels Case Study: Joffrey’s Coffey outreach to 1500+ bloggers Monday, March 5, 12
Shifting from 1-way blasts in traditional channels TV Radio Magazines Direct Mail Newspapers Seminars Newsletters Billboards Monday, March 5, 12
to joining 2-way conversations in new channels can be heady stuff for businesses to grasp Monday, March 5, 12
But today, you have to be seen as human to be real and trusted Monday, March 5, 12
Trust is the most valuable thing in business ...and the hardest to win Monday, March 5, 12
Executives may be hesitant towards Social Media because: 1. They Want Control 2. Lack of Understanding 3. They Fear It Will Be Just a Fad Monday, March 5, 12
The new web is a web of connected people, not just pages Management Friends Family Employees Co-Workers You Customers Monday, March 5, 12
expanding your Family sphere of Influence. My Ratings My Apps My Art My Videos My Articles My Books Friend My Presentations My Ratings My Bookmarks My Reviews My Slideshows My Websites My Blogs Employees My Wikis YOU My Profiles My Groups My Comments My Communities My Discussions My Social Networks My Microblogs My Events My Photos My Docs Management My Tags My Music Customers Monday, March 5, 12 Co-Workers
This is why you were recently Time’s Person of the Year Monday, March 5, 12
800+ M People are on Facebook, making it the 3rd largest country Country Population China ~ 1.3 B India ~ 1.2 B Facebook ~ 800 M US ~ 300 M Indonesia ~ 240 M Brazil ~190 M Pakistan ~ 165 M Bangledash ~ 162 M Monday, March 5, 12
with a new open and transparent participation culture (i.e. 150,000+ active contributors on Wikipedia) Monday, March 5, 12
New tools simply help efficiently initiate, expand, develop and manage relationships Monday, March 5, 12
But how do you keep up with all of this? Monday, March 5, 12
Foundations from a Digital Anthropologist Monday, March 5, 12
Monday, March 5, 12
Focus social efforts to a central hub Monday, March 5, 12
Monday, March 5, 12
Text Average Age: 41 Those with $200K-$350K personal incomes were 7x more likely to have > 150 connections Slideshare Source Monday, March 5, 12
The most popular Social Media sites among executives LinkedIn 92 Facebook 51 Twitter 41 Plaxo 13 XING 7 Ning 5 Blogs 5 Yahoo Groups 4 Internal Network 3 0 25 50 75 100 Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
YOUR.COM Monday, March 5, 12
Build For Engagement Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Monday, March 5, 12
Have a pic, links & a detailed bio Tweet about more than just your business! Share your personality Connect about your interests, hobbies, work Monday, March 5, 12
The @ symbol The Hashtag # Short Links The RT Monday, March 5, 12
1. Your .COM needs to be: Engaging Clean Navigation Clean Design Clear Calls to Action Support Content Types Monday, March 5, 12
2. Your company needs a Facebook presence especially if you’re Consumer-based Monday, March 5, 12
3. It’s time to consider your interest in Pinterest Monday, March 5, 12
4. Content varies by channel. Make your content appropriate to the channel Monday, March 5, 12
5. Twitter is Microblogging Yes, you need to Tweet. Monday, March 5, 12
6. GAP Genuine Accurate Positive Monday, March 5, 12
Mike Whitmore President & Co-Founder @mikewhitmore mike@freshconsulting.com Monday, March 5, 12

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Mike's keynote for Social Media Day pdf

  • 1. fresh consulting Social Media Foundations Monday, March 5, 12
  • 2. fresh consulting @mikewhitmore mike@freshconsulting.com Monday, March 5, 12
  • 4. What is Social Media? Monday, March 5, 12
  • 5. It’s about a new easy Websites Art way for everyone Presentations Docs to express and Blogs Wikis Videos Slideshows Discussions create Groups Reviews Microblogs Social Networks Communities Apps Forums Monday, March 5, 12
  • 6. and to publish You can publish your creations your ideas to the world instantly to the world Monday, March 5, 12
  • 8. having conversations and sharing information freely web 1.0 web 2.0 Your Website or Company Monday, March 5, 12
  • 10. The new media is social media: user generated content designed to share Button served 20 B times / month Monday, March 5, 12
  • 11. and it is supporting a new kind of trust Trust Peers Word of Mouth 90% 67.5% 83% Corporate or 45% Product Advertising 22.5% 22% *age 25-34 0% Monday, March 5, 12
  • 12. requiring a new way to sell via main -stream and niche online channels Case Study: Joffrey’s Coffey outreach to 1500+ bloggers Monday, March 5, 12
  • 13. Shifting from 1-way blasts in traditional channels TV Radio Magazines Direct Mail Newspapers Seminars Newsletters Billboards Monday, March 5, 12
  • 14. to joining 2-way conversations in new channels can be heady stuff for businesses to grasp Monday, March 5, 12
  • 15. But today, you have to be seen as human to be real and trusted Monday, March 5, 12
  • 16. Trust is the most valuable thing in business ...and the hardest to win Monday, March 5, 12
  • 17. Executives may be hesitant towards Social Media because: 1. They Want Control 2. Lack of Understanding 3. They Fear It Will Be Just a Fad Monday, March 5, 12
  • 18. The new web is a web of connected people, not just pages Management Friends Family Employees Co-Workers You Customers Monday, March 5, 12
  • 19. expanding your Family sphere of Influence. My Ratings My Apps My Art My Videos My Articles My Books Friend My Presentations My Ratings My Bookmarks My Reviews My Slideshows My Websites My Blogs Employees My Wikis YOU My Profiles My Groups My Comments My Communities My Discussions My Social Networks My Microblogs My Events My Photos My Docs Management My Tags My Music Customers Monday, March 5, 12 Co-Workers
  • 20. This is why you were recently Time’s Person of the Year Monday, March 5, 12
  • 21. 800+ M People are on Facebook, making it the 3rd largest country Country Population China ~ 1.3 B India ~ 1.2 B Facebook ~ 800 M US ~ 300 M Indonesia ~ 240 M Brazil ~190 M Pakistan ~ 165 M Bangledash ~ 162 M Monday, March 5, 12
  • 22. with a new open and transparent participation culture (i.e. 150,000+ active contributors on Wikipedia) Monday, March 5, 12
  • 23. New tools simply help efficiently initiate, expand, develop and manage relationships Monday, March 5, 12
  • 24. But how do you keep up with all of this? Monday, March 5, 12
  • 25. Foundations from a Digital Anthropologist Monday, March 5, 12
  • 27. Focus social efforts to a central hub Monday, March 5, 12
  • 29. Text Average Age: 41 Those with $200K-$350K personal incomes were 7x more likely to have > 150 connections Slideshare Source Monday, March 5, 12
  • 30. The most popular Social Media sites among executives LinkedIn 92 Facebook 51 Twitter 41 Plaxo 13 XING 7 Ning 5 Blogs 5 Yahoo Groups 4 Internal Network 3 0 25 50 75 100 Monday, March 5, 12
  • 51. Have a pic, links & a detailed bio Tweet about more than just your business! Share your personality Connect about your interests, hobbies, work Monday, March 5, 12
  • 52. The @ symbol The Hashtag # Short Links The RT Monday, March 5, 12
  • 53. 1. Your .COM needs to be: Engaging Clean Navigation Clean Design Clear Calls to Action Support Content Types Monday, March 5, 12
  • 54. 2. Your company needs a Facebook presence especially if you’re Consumer-based Monday, March 5, 12
  • 55. 3. It’s time to consider your interest in Pinterest Monday, March 5, 12
  • 56. 4. Content varies by channel. Make your content appropriate to the channel Monday, March 5, 12
  • 57. 5. Twitter is Microblogging Yes, you need to Tweet. Monday, March 5, 12
  • 58. 6. GAP Genuine Accurate Positive Monday, March 5, 12
  • 59. Mike Whitmore President & Co-Founder @mikewhitmore mike@freshconsulting.com Monday, March 5, 12