Presented to the Advanced Marketing class at Kirkwood High School in September 2010.

1. Tweaking Your Marketing Toolbox Michael Biedenstein Marketing Specialist Des Peres Parks and Recreation

3. Tools I use for marketing

4. How marketing has changed

5. Targeted marketing examples

6. QuestionsSocial Media is not a substitute for value. It’s a means of demonstrating value, but value must be there first. (@hrbartender)

8. Southeast Missouri State University - B.S. Recreation

9. Des Peres Parks and Recreation

10. Intern - Summer 2008

11. Marketing Specialist - December 2008

12. Kirkwood Football

13. Statistician - 2002 Season

15. Marketing Tools - Des Peres

16. Marketing Tools - Des Peres

17. Marketing Tools - Des Peres

18. Marketing Tools - Kirkwood Football

19. Marketing Tools - Kirkwood Football

20. Marketing Tool - Managing Social Media

22. Push Marketing vs. Pull Marketing

24. Lodge Link email blast

25. Flyers at The Lodge

26. Large Poster at The Lodge

27. City and NFL webpages

29. Lodge Link email blast

30. Flyers at The Lodge

31. Large signs on Lodge perimeter

32. City webpage

33. Bulletin boards at The Lodge

35. Flyers at The Lodge

36. Large Poster at The Lodge

37. Activity Guide and City webpage

39. Any Questions? Michael Biedenstein Marketing Specialist Des Peres Parks and Recreation 314-835-6153 mbiedenstein@desperesmo.org