I am teaching at the Global Center for Innovation & Entrepreneurship this summer. This is the deck from my first class. Used some new fonts and colors!

1. Story Is In
Our DNA
Michael Weiss @mikepweiss
Global Innovation Fellows
Cal State LA
June 25, 2013

3. Telling stories is as basic to
people as eating. More so, in
fact, for while food
makes us live,
STORIES ARE WHAT
MAKE OUR LIVES
WORTH LIVING
Richard Kearney

5. Campfires have been replaced with
PROJECTOR
BULBSNancy Duarte

8. The human brain not only
looks for the
UNEXPECTED
but actually craves it
Gregory Berns

9. Storytelling stops people
long enough to stick
around and
LISTEN

10. Your main objective:
ELICIT
EMOTION

11. Communication is the
TRANSFER
OF EMOTION
Seth Godin

12. Rule #1
EDUCATE

13. Rule #2
INSPIRE

14. Rule #3
ENGAGE

15. Above all else:
Just make me
CARE