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The present study aims to map the current definition of Communication 360 degrees, defining their behavior in different media and its usefulness as a tool of marketing mix in order to meet a particular need. This work is divided into four additional chapters, which seek to meet the same goals. They are respectively: the traditional media, emerging media, communication platform and a case study: Unimed IBE. In order to understand the most common platforms for the use of integrated communication, the first two chapters analyze their properties, evaluating formats language and behavior of your audience. In third place is the integration of these resources, deepening concepts of communication in the 360 degrees and its main characteristics, as well as its importance in the market for advertising and marketing today. In the fourth chapter, the application of the parameters is defended, in the case study of the case Unimed Welfare, which was produced in partnership with communications company RBS Group, this analysis will be supported by the same commercial design and after-sales related to the first stage of completion.
Comunicação 360º - Compreendendo o Marketing Multiplataforma
Comunicação 360º - Compreendendo o Marketing Multiplataforma
Tiago
Hot or Not Varcha en Kirsten
Hotnot woodenstand[1]
Hotnot woodenstand[1]
Kirsten Mikkelsen
Kirsten
Digitalesnelweg
Digitalesnelweg
Kirsten Mikkelsen
Kirsten
My crossing media experience
My crossing media experience
Kirsten Mikkelsen
Kirsten + Varcha
Ho tor not
Ho tor not
Kirsten Mikkelsen
Trendresearch
Presentatie
Presentatie
Kirsten Mikkelsen
Presentatie Michael Barnaart van Bergen
Presentatie
Presentatie
Kirsten Mikkelsen
Recomendados
Crossmedia
Crossmedia
radez
The present study aims to map the current definition of Communication 360 degrees, defining their behavior in different media and its usefulness as a tool of marketing mix in order to meet a particular need. This work is divided into four additional chapters, which seek to meet the same goals. They are respectively: the traditional media, emerging media, communication platform and a case study: Unimed IBE. In order to understand the most common platforms for the use of integrated communication, the first two chapters analyze their properties, evaluating formats language and behavior of your audience. In third place is the integration of these resources, deepening concepts of communication in the 360 degrees and its main characteristics, as well as its importance in the market for advertising and marketing today. In the fourth chapter, the application of the parameters is defended, in the case study of the case Unimed Welfare, which was produced in partnership with communications company RBS Group, this analysis will be supported by the same commercial design and after-sales related to the first stage of completion.
Comunicação 360º - Compreendendo o Marketing Multiplataforma
Comunicação 360º - Compreendendo o Marketing Multiplataforma
Tiago
Hot or Not Varcha en Kirsten
Hotnot woodenstand[1]
Hotnot woodenstand[1]
Kirsten Mikkelsen
Kirsten
Digitalesnelweg
Digitalesnelweg
Kirsten Mikkelsen
Kirsten
My crossing media experience
My crossing media experience
Kirsten Mikkelsen
Kirsten + Varcha
Ho tor not
Ho tor not
Kirsten Mikkelsen
Trendresearch
Presentatie
Presentatie
Kirsten Mikkelsen
Presentatie Michael Barnaart van Bergen
Presentatie
Presentatie
Kirsten Mikkelsen
Hot or Not
Hotor not zomer
Hotor not zomer
Kirsten Mikkelsen
Campagne
Daarkunjemeethuiskomen
Daarkunjemeethuiskomen
Kirsten Mikkelsen
Hot ornot
Hot ornot
Kirsten Mikkelsen
Daarkunjemeethuiskomen
Daarkunjemeethuiskomen
Kirsten Mikkelsen
Trendresearchpaper Kirsten Mikkelsen
Crossmedia
Crossmedia
Kirsten Mikkelsen
Kirsten Mikkelsen
The back of the napkin
The back of the napkin
Kirsten Mikkelsen
De Campagne van radio 6
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Voor de minor Crossmedia een korte introductie van mijzelf.
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Voor de minor Crossmedia een korte introductie van mijzelf.
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