Business Arena is a Finnish company whose solutions help universities and regional developers to: boost the amount of commercialized research results speed up their development to innovations build a culture of innovation among the research community increase the number of new spin-off companies and jobs create long-term results with short-term projects Established in 2000, we have implemented over 500 projects, conceptualizations and learning events in Finland and abroad. Our customers include half of Finnish institutes of higher education. We help them to skip the reaction period and go straight to the proactive problem solving with practical methods that offer quantitative and qualitative results. Every year, we enable hundreds of researchers, companies and project workers to identify new possibilities. The focus of our actions is to boost learning by empowering interaction between people. Our tools include energizing learning events, powerful communication, sales activities, and effective leading of networks. We help develop strategies and structures that support creating, sharing, transferring, and utilizing knowledge in everyday activities. Ask us for more information about our services: Mikko Korpela tel. +358 40 0499 242 mikko.korpela@businessarena.fi Mikko Markkanen tel. +358 40 758 8712 mikko.markkanen@businessarena.fi

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2. BUSINESS ARENA LTD.
- Business Arena specialises in activating innovation processes and providing institutions
of higher education the tools for cooperating with businesses.
- Since 2000, we have implemented over 500 learning events, projects and
conceptualisations in Finland and abroad.
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5. CASE: JYVÄSKYLÄ, FINLAND
How University of Jyväskylä and JAMK University of
Applied Sciences turned innovation strategies into
everyday reality with Business Arena and its tools
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6. In 2008, the two institutions of higher
education in Jyväskylä, Finland were
struggling with the same issues:
- how to increase commercialised
research results and get people
activated?
- no one understood the role of
innovation & TTO services
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7. CHALLENGE
IN THE DAILY LIFE
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8. WHO ORGANIZES IDEA OR INNOVATION
COMPETITIONS?
WHO ORGANIZES COURSES FOR UNIVERSITY
STAFF E.G. IPR-TRAINING?
WHO MEETS WITH OVER 1000 SCIENTIST
YEARLY FOR INDIVIDUAL, FACE-TO-FACE
CONVERSATIONS?
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9. DIFFERENT INDIVIDUAL GOALS
OF THE UNIVERSITY PERSONNEL
MORE BUSINESS NEW PRODUCTS AND
PUBLICATION!
IDEAS & IPR! MORE STARTUPS!
SCIENTIST LTO/TTO STP
Challenge: How can we bring business insight into science
community and change the innovation culture? → This is what
the tools of Business Arena where set out to tackle.
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tiistaina 15. toukokuuta 2012 interaction c

11. IDEA CAFE
CASE COCKTAIL
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12. ACADEMIC
BUSIN ESS CLUB
AWARDS AND
SPRING EVENT
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14. SCALE OF ACTIVITIES
2009 2010 2011 Together
Per- Per- Per- Per-
What Pcs Pcs Pcs Pcs Avg
sons sons sons sons
Spring Event 1 55 1 57 1 102 3 214 71
Case Cocktail 1 48 1 52 1 49 3 149 50
BOTH UNIVERSITIES
COMBINED Idea Cafe 10 186 8 214 6 121 24 521 22
Academic
3 400 FACULTY 7 79 5 75 4 61 16 215 13
Business Club
MEMBERS
Idea Kiosk 23 1621 18 1439 10 789 51 3849 75
23 000 STUDENTS Phone calls 790 732 389 1911
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15. QUESTIONS?
COULD THIS WORK IN YOUR UNIVERSITY?
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16. PLAN D
WEEK O F THE DONUT THE POWER OF A
ACTION!
ORIENTATION
S
MONDAY / GOAL OUGHTS,
DING TH
DON UT PUT TO WORK
- SHARED VISION, LEA
ASKING 5 WHY’S ROVIDES:
THE BUSIN ESS ARENA LTD P ATORS
ORIENTATION TO THE OPER
LOCAL INNOVATIO
N RE - COACHING FOR OOK”
TUESDAY / FUTU PROCESS - ”DONUT COOKB
PROCESS AND CREATE FUTURE BROKERS
- STARTING TO T HE INNOVATION
ENVIRONMENT FLECTING) - TRAINING FOR TOOLS
- IDEA KIOSK (RE - UPDATE OF NEW UPPORT
- ONGOING FAC ILITATION AND S
HEORY
WEDNESDAY / T WORKS
OUTCOME: - USING THEOR Y IN ACTION; NET
EEK OF EARNING,
PLAN FOR THE W GANISATIONAL L PRODUCES
LEADERSHIP, OR
THE DONUT, SOCIAL CAPITAL THE RESULTS
OGETHER
PREPARATIONS T T
WITH THE CLIEN LS
THURSDAY / TOO
- IDEA CAFE
ESS CLUB
- ACADEMIC BUSIN
TION
FRIDAY / REFLEC N? PRODUCES
EAR
- WHAT DID WE L ROCESS THE FUTURE PLA
N
- FINALIZIN G THE FUTURE P
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17. PLAN B
KICK-OF BUILDING THE ACTION!
ORIENTATION TO FOUNDATION F THE D ONUT -MODEL P
UT TO ACTION
THE LOCAL POWER O
INNOVATION PORTANT IDES:
TO GETHER WITH IM ARENA LTD PROV RS
PROCESS AND TWORK BUSINESS
PARTNERS & NE E OPERATO
OACHING FOR TH OOK”
ENVIRONMENT -C
- ”DONUT COOKB BROKERS
THE INNOVATION
SHARED GOALS, - TRAINING FOR W TOOLS
ONLINE STUDY - UPDATE OF NE
+ 2 DAYS IDENTIFYING KEY ,
RCES
PREPARATIONS P LAYERS & RESOU
OJECT
+ 1,5 DAY WORKS
HOP SHAPING THE PR
2-3 MONTHS
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18. MEASURABLE AND PROVEN BENEFITS
OF THE POWER OF A DONUT
Boost the amount of commercialized research results
Speed up their development to innovations
Increase the number of new spin-off companies and jobs
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19. The Power of a Donut is ready to be transferred to your university.
Mikko Markkanen
mikko.markkanen@businessarena.fi
+358 40 758 8712
tiistaina 15. toukokuuta 2012