1. Pierre Milcent – Executive Consultant Social Network
12 Mai 2011
E-reputation et communication
interne : le salarié peut-il être un
ambassadeur de son entreprise ?
Created in Lotus Symphony 3

2. Réponse ....
IBM Presentation Template Full Version
OUI
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3. Intranet w3 : de Consommer à Contribuer
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4. Valeurs d'entreprise
Creating the Future of IBM
■ Embrace challenge
■ Partner for clients' success
■ Collaborate globally
■ Act with a systemic perspective IBMers
■ Build mutual trust at our
■ Influence through expertise Best
■ Continuously transform
■ Communicate for impact
■ Help IBMers succeed
4 © 2011 IBM Corporation

5. Valeurs d'entreprise
IBMers at our Best
■ Embrace challenge
■ Partner for clients' success
■ Collaborate globally positive attitude
■ Act with a systemic perspective
seize opportunity
■ Build mutual trust
■ Influence through expertise personal accountability for
■ Continuously transform transformative outcomes
■ Communicate for impact
■ Help IBMers succeed
5 © 2011 IBM Corporation

6. Valeurs d'entreprise
IBMers at our Best
■ Embrace challenge
■ Partner for clients' success
■ Collaborate globally connect across the
whole of IBM
■ Act with a systemic perspective
■ Build mutual trust co-create with clients
■ Influence through expertise
■ Continuously transform
to transform industries,
economies and society
■ Communicate for impact
■ Help IBMers succeed
6 © 2011 IBM Corporation

7. Valeurs d'entreprise
IBMers at our Best
■ Embrace challenge
■ Partner for clients' success
■ Collaborate globally cultural adaptability
■ Act with a systemic perspective
integrate enterprise across
■ Build mutual trust
boundaries and disciplines
■ Influence through expertise
■ Continuously transform collective intelligence
■ Communicate for impact
and action
■ Help IBMers succeed
7 © 2011 IBM Corporation

8. Valeurs d'entreprise
IBMers at our Best
■ Embrace challenge
■ Partner for clients' success anticipate/remove
obstacles
■ Collaborate globally
■ Act with a systemic perspective champion ideas of
■ Build mutual trust others/acknowledge their
■ Influence through expertise contributions
■ Continuously transform
help IBMers find motivation
■ Communicate for impact and purpose to act
■ Help IBMers succeed
8 © 2011 IBM Corporation

9. ECE Enterprise Collaborative EcoSystem
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10. ECE Enterprise Collaborative EcoSystem
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11. ECE Enterprise Collaborative EcoSystem
11 © 2011 IBM Corporation

12. Intranet “W3” Hier
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13. Intranet “My w3” Aujourd'hui
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14. Intranet “My w3 workplace” Demain
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15. Gouvernance du Social Computing
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16. Social Business @IBM
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17. Social Business @IBM
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18. ®
The IBM Story: Social Software
Adoption
unleashing our collective IQ
BlueIQ Ambassador program

19. Top five contributors to corporate change success
Active and visible executive sponsorship
Dedicated resources
Well-orchestrated program
Frequent and open communications
Employee participation
Adapted from 2007 Best Practices in Change Management, Prosci Research Company

20. @IBM: Dedicated resources
Gina Poole, VP of Social Software Programs & Enablement,
leads social software adoption efforts for all of IBM
She assembled a team of 15 direct report and dotted line
people from across geographies, divisions and
disciplines
Many were discovered while using IBM’s social software!
The social software adoption team holds weekly conference
calls that include ideation sessions, project updates, Q&A, and
special guest speakers

21. @IBM: Well-orchestrated program
The social software adoption program primarily focuses on
enabling employees to help one another. Participants have a
clear path to do so:

22. @IBM: Frequent and open communications
Communication about social software adoption efforts
abound:
Intranet news articles written by corporate
communications
Wiki, managed by the dedicated team
Blogs, shared bookmarks, shared files, and forum
entries, written or identified by individual contributors
– tagged with a codeword for easy findability and
ease of subscribing

23. @IBM: Employee participation
The Ambassadors community, launched November 2007 and led
by two of Poole’s direct reports, is comprised solely of IBM
volunteers – includes a participant awards program
As of January 13, 2008, 68 volunteers have signed up
Ambassadors are self-defined social software experts who
help individual IBM employees, teams and communities with using
social software
As an ambassador, you can volunteer to:
organize and run clinics, lunch and learn sessions
lead or work as a consultant in jumpstart engagements
create and/or recommend material for Getting Started
share success stories, evangelize at events

24. Ambassador efforts
Clinics – “The Doctor Is In” – are designed to help individuals with
whatever they need to use IBM social software. Clinics can be run to help
individuals in-person and/or on the phone.
Lunch & learn sessions are designed to teach individuals, teams and
communities how to use IBM social software tools. Lunch and learn sessions
can be run in-person and/or as an e-meeting.
Jumpstart engagements are pro-active "consulting" engagements with
IBM software sales and technical sales teams to help them do what they do
better using IBM social software. The engagement team identifies use
cases, recommends tools and enablement materials, and captures success
stories for use by other teams.

25. BlueIQ Members : > 2000
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26. BlueIQ Resource Center
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27. Engagement sur les réseaux publics
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28. Votre Voix sur les médias sociaux
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29. Twitter en bonne compagnie
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30. Social Business Jam
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31. 31 © 2011 IBM Corporation

32. Legal Disclaimer
© IBM Corporation 2011. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made
to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS
without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product
plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any
damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing
contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations
from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement
governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in
all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may
change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended
to be a commitment to future product or feature availability in any way. Nothing contained in these materials is
intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any
specific sales, revenue growth or other results.
All customer examples described are presented as illustrations of how those customers have used IBM products
and the results they may have achieved. Actual environmental costs and performance characteristics may vary
by customer.
IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and
Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries,
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Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.
All references to Renovations refer to a fictitious company and are used for illustration purposes only.
32 © 2011 IBM Corporation

33. Pierre Milcent Compagnie IBM France
Consultant Réseaux 17, avenue de l'Europe
Sociaux d'Entreprise F 92275 Bois Colombes Cedex
IBM Collaboration Solutions Tél + 33 (0)1 58 75 31 96
Mobile + 33 (0)6 72 96 23 00
pierre_milcent@fr.ibm.com
33 © 2011 IBM Corporation