LinkedIn presentation for TriNet. Build and optimize your LinkedIn profile, grow your network with qualified people, use LinkedIn for lead generation and best practices on LinkedIn.

1. Milena Regos
People on The Go Faculty Member

2. About Me
•
Award winning marketing professional
with 19 years of traditional and digital
experience in B2C and B2B.
•
Founder/Principal Out&About
Marketing, digital marketing and social
media consultancy focusing on results.
•
Frequent speaker on marketing and
social media. Past appearances include
American Institute of Floral Designers,
American Marketing Association, 1-800Flowers and more.
•
Skier, paddleboarder, mountain biker,
traveler.
•
On LinkedIn since 2006.
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3. 3

4. How to leverage the power of LinkedIn
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•
•
•
Why LinkedIn?
•
•
How to use Linkedin for lead generation
How to create a profile that stands out
How to build your network
How to use Linkedin to market your business/
yourself and participate in meaningful
conversations
Best practices
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5. This is my network.
To get yours, go to:
http://
inmaps.linkedinlabs.com/
LinkedIn
Visualized
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6. Fun homework
Go to: http://inmaps.linkedinlabs.com/ and Get
Your Professional Network Visualized
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7. LinkedIn Members
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•
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250 million worldwide users
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41% Household income of
$100K+
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13.5M business decision
makers
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•
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52% college grad or post grad
Average age 44
2x more buying power than
Facebook and Twitter
Company pages 2.8 million+
Groups 1.6 million+
Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/2012. Image credit: Business Week
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8. “If you are a business
professional and you don’t
have a powerful LinkedIn
presence, you are missing
valuable opportunities.”
Source: Hubspot
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9. What do people do on social
networks?
26% more interested
in receiving updates
from brands
Personal Networks
Professional Networks
Socialize
Maintain professional identity
Stay in touch
Make useful contacts
Be entertained
Search for opportunities
Kill time
Stay in touch
Share content
Keep up to date for career
Spend time
Invest time
Source: LinkedIn
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10. Linkedin for B2B
• 250m people
• Company pages
and groups
• In mail options
• Ad targeted by
role
• Sponsored mails
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11. Linkedin for B2B
• 65% of global
business executives
say their
organizations use
social business tools
to understand
market shifts
•
45% to improve
visibility in
operations
•
45% to identify
internal talents
Source: Deloitte University Press
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12. 43% of U.S. Marketers
have obtained at
least one new
customer through
LinkedIn
Source: Social Media Today
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13. 82% of B2B marketers
use LinkedIn.
Source: MarketingPilgrim
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14. Almost 60% of all social mediarelated traffic to B2B websites
comes from Facebook, Twitter
and LinkedIn.
Source: It’s All About Revenue
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16. Why Does Linkedin Matter?
• It offers unmatched efficiency when
developing business contacts and new leads
online.
• Provides infinite market research
opportunities.
• Secures an online network of connections.
• Has the ability to establish credibility with
the right audience when optimized properly.
Source: UberVu LinkedIn Webinar
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17. Source: http://www.slideshare.net/faberNovel/
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18. Source: http://www.slideshare.net/faberNovel/
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19. Source: http://www.slideshare.net/faberNovel/
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20. Source: http://www.slideshare.net/faberNovel/
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21. Source: http://www.slideshare.net/faberNovel/
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22. Live Demo
A look around LinkedIn
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23. Q&A
Questions from the
Fundamentals Course
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24. Create a profile that is
searchable and it stands
out
100% completion
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25. Upload a professional image
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26. Create a compelling headline
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27. 5 elements for a compelling headline
• Showcase your specialty, value proposition, or
your “so what”
• Speak directly to your audience
• Be specific
• Use the important keywords
• Be creative
Source: Forbes.com
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28. Create a powerful and complete profile
• Use search terms
• List your current position and at least two
last positions
• Complete the summary section of your
profile
• Complete the “specialties” section of your
profile
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29. Complete your profile and get found
• Give recommendations first
• Complete the “interests” and “groups and
associations” sections
• Get plugged in with rich media
• Include your profile in your email signature
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30. Edit your public LinkedIn Profile
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31. Live Demo
Profile Sections
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32. Add contacts to improve your
visibility
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33. Live Demo
Search
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34. Homework
• Go through all of your existing contacts and
add them to LinkedIn with a personal
invitation
• Add your contacts from your email to
LinkedIn and connect with the ones you
know
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35. NEVER send out a blank
invitation to connect
Use custom
invite text
unless you
know the
person
really, really
well.
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36. To grow your network
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Connect with direct contacts
first
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Add contacts from business
meetings, network events,
trade shows, mixers, email, etc.
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Add previous colleagues and
classmates
•
Join groups and participate
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37. Improve your connectability
Complete the “interests” and “groups and
associations” sections, past companies, alumni
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38. Your network is gold
Source: http://www.slideshare.net/faberNovel/
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39. Find 4-5 groups that interest you
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40. Live Demo
Groups
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41. Homework
• Identify 5 groups
and 5 companies
that interest you
and join them/
follow them.
• Post a question to
at least one group
each week.
Source: PhotoCredit: sagerock.com
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42. 42

43. Find new connections through
advanced search
Save
searches
and
receive
email
updates
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44. Live Demo
Advanced Search
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45. Browse your
connections’
connections to add
people you have missed
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46. Write endorsement and
recommendations
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47. Use search to find
background information
on people and
companies before
connecting
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48. In sales it’s not about
what you know but who
you know
Source: http://www.slideshare.net/faberNovel/
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49. Source: http://www.slideshare.net/faberNovel/
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50. Source: http://www.slideshare.net/faberNovel/
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51. Source: http://www.slideshare.net/faberNovel/
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53. Suggested time spent on LinkedIn
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20 minutes per day
4 days per week
Doing 5 things:
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Updating status message
Write endorsements/recommendations
Respond to messages
Check news, share TriNet updates, comment in Groups
Prospecting for business or direct reachouts to achieve
business goals
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54. To do:
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Structure: Complete profile
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Engagement: Check in daily. Update Status.
Comment on updates.
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Participate: Join 5 LinkedIn Groups.
Participate in 1 LinkedIn Group each week.
Network: Get all current contacts in LinkedIn
Content: Start following TriNet on LinkedIn.
Share news.
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55. Additional Resources
• Help.LinkedIn.com
• LinkedInInsights.com
• LewisHowes.com
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56. LinkedIn Checklist
• Build
• Optimize
• Connect
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57. Questions?
Tara Zoumer
Public Relations Coordinator
TriNet
socialmedia@trinet.com
Tara.Zoumer@trinet.com
Milena Regos
Principal
Out&About Marketing
People on the Go Faculty Member
milena@outandaboutmarketing.com
Twitter: @milenaregos
Slideshare.net/milenaregos
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