59. Yelp
‣
120 million monthly
unique visitors in
Q4 2013
‣
85% read online
reviews about local
businesses
‣
4 out of 5 Yelp
users stop by Yelp
before making a
local purchase
Sources:Yelp; Bright Local Consumer review survey 2013; Nielsen; Fake it till you make it: Reputation,
Competition and Yelp review fraud
61. ‣
Fill out your profile completely - add photos, details, address, menu
‣
Ask for reviews
‣
Hey, write a review for me on Yelp (BAD)
‣
Hey, check us out on Yelp (GOOD)
‣
Try to prevent good reviews from being filtered out
‣
Respond to reviews in timely manner
‣
Run a Yelp deal, Foursquare check in deal
‣
Offline presence - find us on Yelp sign, Yelp event, display positive reviews
62. TripAdvisor
‣
200 million monthly unique visitors
‣
125 million travel reviews
‣
3.1 million businesses and properties
‣
17 mil candid traveler photos
Source: TripAdvisor
63. ‣
Write detailed descriptions
(92% choose a business that
posts detailed descriptions)
Cross-promote your social
networks
Show off your awards /
Showcase your badges
Claim your business listing
‣
‣
‣
‣
Change your primary photo
often
‣
Keep your info up to date
‣
Add keyword-rich text
‣
Integrate booking and
reservation links
‣
Upload photos - 150% higher
engagement with 20+ photos
‣
Encourage reviews as guests
check out
Source: SearchEngineJournal
64. TripAdvisor
‣
93% of bookings are affected by online reviews
‣
Focus on offline service for online results
‣
Respond to negative reviews and use to improve performance
‣
Celebrate the successes
‣
Hire the right people
Source: StrategyOne
70. Instagram
‣
Link to your account on your website
‣
Promote on other social networks
‣
Experiment and stick to what works
‣
Comment on posts
‣
Mention others
‣
Follow others