Advanced LinkedIn covers some more in-depth tips and tricks for your personal LinkedIn profile and reviews LinkedIn Company pages, LinkedIn Groups, LinkedIn Ads, LinkedIn measurements, LinkedIn insights and how to tie everything back to your business goals and report on your social media ROI.
2. Agenda
• Linkedin Profile Ninja
tricks
• LinkedIn Company Pages
• LinkedIn Groups
• LinkedIn Ads
• Best Practices
• Measurements
• and more
3. • Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, digital
marketing and social media consultancy focusing on results.
• Frequent speaker on marketing and social media. Past
appearances include American Institute of Floral Designers,
American Marketing Association, 1-800-Flowers and more.
• Skier, paddleboarder, mountain biker, yogi.
• On LinkedIn since the beginning - 2003.
About Me
3
25. To grow your page
• Connect with coworkers, business partners
• Reach out to people through email, phone,
etc.
• Include your company page on your
website, email newsletter, collateral, etc.
• Add LinkedIn follow sign to website and
emails
36. Best practices for groups
• Stay active. Send a weekly message to the group.
• Promote group members.
• Set guidelines. Make sure everyone’s comfortable.
• Engage people in discussions.
• Moderate.
• Content creation.
• Open groups or members only.
• Make introductions.
• Choose which content to feature with Manager’s Choice box.
41. Groups Best Practices
• Don’t spam the group
• Post to different groups if the message is relevant
• It’s OK to take it offline
• Post Promotions in the Promotions Tab
• Participate in discussions
• Like and share discussions
• When you start a discussion ask a compelling
question, follow up on comments
50. Linkedin Ads Best Practices
• Start with your goal and set up your campaign
• Use a compelling headline in 25 characters; tell
them why to click in 75 characters
• Go pay per click unless awareness is your goal
(min budget $10/day)
• Test a variety of campaigns
• Create an offer people care about
• Use the lead collection widget
Source: Shoutlet