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NASJA presentation

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Milena Regos
Milena Regos

A presentation to NASJA 2012 journalists in South Lake Tahoe on social media, personal branding and building an online following.

TecnologíaEmpresariales
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Who am I and why I’m qualified to talk about this stuff? 1
• I’ve been on social networks since 1997 and one of the first to purchase a banner on Yahoo! • Successfully branded companies • Received various marketing and social media awards. • I’ve made many mistakes and hopefully learned from them • It’s 7am and Phil couldn’t find anyone else!!!
I have some Klout :-)
Milena Regos about.me/milenaregos Twitter hashtag: #nasja
Enough about me, let’s talk about you Cartoonist: Bill Dussinger
Serious journalism talent 85% with15+ years of experience Source: NASJA 2012 social media survey developed by Out&About Marketing
Level of experience with social media 50 37.5 25 12.5 Newbie Beginner Intermediate 0 Advanced Expert Source: NASJA 2012 social media survey developed by Out&About Marketing
64% of intermediate/ advanced users will hire someone to help them with social media compared to 29% of new/beginner users
Personal and business use Facebook Video Personal Business LinkedIn Twitter Blogs G+ Reviews Photos 0 25 50 75 100 Source: NASJA 2012 social media survey developed by Out&About Marketing
How much time do you spend on social media? 0 0 0 0 0 0 58% spend 1-3 1-7 4-7 hours 8-11 12-20 21-40 40+ I'm on social media 24/7 Source: NASJA 2012 social media survey developed by Out&About Marketing
Do you monitor your reputation online? Yes 39% No 61% Source: NASJA 2012 social media survey developed by Out&About Marketing
How are your efforts going to change? 30 23 15 8 0 Facebook Twitter Blog Video LinkedIn Pinterest Flickr Instagram Foursquare Yelp Trip Advisor Google+ Increase Decrease Don’t know Source: NASJA 2012 social media survey developed by Out&About Marketing
Biggest challenge? - TIME Time Proving the value Measuring effectiveness Staffing Lead generation Dealing with negative comments ulling budget away from other sources Increasing engagement Content creation Legal Staying on top of trends Objective journalism Growing my network 0 0 0 1 1 Source: NASJA 2012 social media survey developed by Out&About Marketing
“Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michaelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.” H. Jackson Brown, Jr. (American best selling writer, author of Life's Little Instruction Book)
“Social media is people using technology to communicate” Milena Regos
The social media revolution VIDEO
Social Media has gone mainstream
Trust
38% trust business to do what is right 18% trust advertising 20% believe what they hear from the news 42% believe in ghosts 76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
92% trust recommendations from people they know Source: AdWeek Dec 09
Audiences turn to web 20 15 10 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7 -10 -15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
SOCIAL IS THE NUMBER 1 ACTIVITY ON THE NET more popular than email, porn and search
There are 76,600 monthly searches on Google for Ski and Skiing Magazine
News today: Speed. Relevancy. Power.
News today is a shared, social experience
1,171,178 138,731 Twitter Twitter followers followers
Start building your personal brand
You are already doing it Viral Visionary The tall, athletic, loquacious blonde who is always smiling.
1. What is the ONE thing you want people to know about you Apple=Design You=?
Define your brand Passionate Marketer
2. Leverage Who You Are Gary Vaynerchuk=Wine Expert
3. Be authentic • Use your voice • Care and be positive • Share • Give thanks • Be yourself • Be consistent • Do what you promise
“Try to become not a man of success but try rather to become a man of value” Albert Einstein
4. Tell a story 39
5. Learn how to use the • RSS feed tools • Google Alert/Twitter search • Blog • Twitter • Facebook • LinkedIn • Relevant blogs and forums • HARO (Help a Reporter Out) • Pitch Engine • MicroPR
6. Build your tribe • Put your audience needs first. Be relevant. • Start small. Plan for growth • Lead with passion • Connect with people where they already are • Post interesting/quality content • Provide value. Be consistent. • It’s not about the fans and followers 42
7. Measure and adjust • Web traffic • Reach of network • Share of Voice • Business leads • $$$
Your old business card
Your new business card
“A person who’s never made a mistake has never tried anything new” Albert Einstein #1: Commit
#2:YOU ARE THE EXPERTS
#3: Content is King Photo Credit: RenoTahoe, Flickr
#4: Make it easy to share
#5: It’s the Future
Questions? • How to use Skype? • it is all about elbow grease and a positive message that differentiates you from the rest of the crowd? • How can make money on blogs that appear on very legitimate media blog sites? • What do you see as the future of apps?
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Thank you! Milena Regos @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons Text Fan outandaboutmarketing to 32665

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NASJA presentation

  • 1. Who am I and why I’m qualified to talk about this stuff? 1
  • 2. • I’ve been on social networks since 1997 and one of the first to purchase a banner on Yahoo! • Successfully branded companies • Received various marketing and social media awards. • I’ve made many mistakes and hopefully learned from them • It’s 7am and Phil couldn’t find anyone else!!!
  • 3. I have some Klout :-)
  • 4. Milena Regos about.me/milenaregos Twitter hashtag: #nasja
  • 5. Enough about me, let’s talk about you Cartoonist: Bill Dussinger
  • 6. Serious journalism talent 85% with15+ years of experience Source: NASJA 2012 social media survey developed by Out&About Marketing
  • 7. Level of experience with social media 50 37.5 25 12.5 Newbie Beginner Intermediate 0 Advanced Expert Source: NASJA 2012 social media survey developed by Out&About Marketing
  • 8. 64% of intermediate/ advanced users will hire someone to help them with social media compared to 29% of new/beginner users
  • 9. Personal and business use Facebook Video Personal Business LinkedIn Twitter Blogs G+ Reviews Photos 0 25 50 75 100 Source: NASJA 2012 social media survey developed by Out&About Marketing
  • 10. How much time do you spend on social media? 0 0 0 0 0 0 58% spend 1-3 1-7 4-7 hours 8-11 12-20 21-40 40+ I'm on social media 24/7 Source: NASJA 2012 social media survey developed by Out&About Marketing
  • 11. Do you monitor your reputation online? Yes 39% No 61% Source: NASJA 2012 social media survey developed by Out&About Marketing
  • 12.
  • 13. How are your efforts going to change? 30 23 15 8 0 Facebook Twitter Blog Video LinkedIn Pinterest Flickr Instagram Foursquare Yelp Trip Advisor Google+ Increase Decrease Don’t know Source: NASJA 2012 social media survey developed by Out&About Marketing
  • 14. Biggest challenge? - TIME Time Proving the value Measuring effectiveness Staffing Lead generation Dealing with negative comments ulling budget away from other sources Increasing engagement Content creation Legal Staying on top of trends Objective journalism Growing my network 0 0 0 1 1 Source: NASJA 2012 social media survey developed by Out&About Marketing
  • 15. “Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michaelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.” H. Jackson Brown, Jr. (American best selling writer, author of Life's Little Instruction Book)
  • 16. “Social media is people using technology to communicate” Milena Regos
  • 17.
  • 18. The social media revolution VIDEO
  • 20. Trust
  • 21. 38% trust business to do what is right 18% trust advertising 20% believe what they hear from the news 42% believe in ghosts 76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
  • 22. 92% trust recommendations from people they know Source: AdWeek Dec 09
  • 23.
  • 24. Audiences turn to web 20 15 10 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7 -10 -15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
  • 25. SOCIAL IS THE NUMBER 1 ACTIVITY ON THE NET more popular than email, porn and search
  • 26.
  • 27. There are 76,600 monthly searches on Google for Ski and Skiing Magazine
  • 29. News today is a shared, social experience
  • 30. 1,171,178 138,731 Twitter Twitter followers followers
  • 31.
  • 32. Start building your personal brand
  • 33. You are already doing it Viral Visionary The tall, athletic, loquacious blonde who is always smiling.
  • 34. 1. What is the ONE thing you want people to know about you Apple=Design You=?
  • 35. Define your brand Passionate Marketer
  • 36. 2. Leverage Who You Are Gary Vaynerchuk=Wine Expert
  • 37. 3. Be authentic • Use your voice • Care and be positive • Share • Give thanks • Be yourself • Be consistent • Do what you promise
  • 38. “Try to become not a man of success but try rather to become a man of value” Albert Einstein
  • 39. 4. Tell a story 39
  • 40.
  • 41. 5. Learn how to use the • RSS feed tools • Google Alert/Twitter search • Blog • Twitter • Facebook • LinkedIn • Relevant blogs and forums • HARO (Help a Reporter Out) • Pitch Engine • MicroPR
  • 42. 6. Build your tribe • Put your audience needs first. Be relevant. • Start small. Plan for growth • Lead with passion • Connect with people where they already are • Post interesting/quality content • Provide value. Be consistent. • It’s not about the fans and followers 42
  • 43. 7. Measure and adjust • Web traffic • Reach of network • Share of Voice • Business leads • $$$
  • 46. “A person who’s never made a mistake has never tried anything new” Albert Einstein #1: Commit
  • 47. #2:YOU ARE THE EXPERTS
  • 48. #3: Content is King Photo Credit: RenoTahoe, Flickr
  • 49. #4: Make it easy to share
  • 51. Questions? • How to use Skype? • it is all about elbow grease and a positive message that differentiates you from the rest of the crowd? • How can make money on blogs that appear on very legitimate media blog sites? • What do you see as the future of apps?
  • 52. 52
  • 53. Thank you! Milena Regos @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons Text Fan outandaboutmarketing to 32665