Use this LinkedIn presentation to dial in your LinkedIn profile and get the most out of LinkedIn features to grow your community, connect with your contacts and start generating leads and sales

1. Milena Regos
Out&About Marketing

2. Agenda
• Why LinkedIn?
• How to rock LinkedIn with an All - Star
profile
• How to grow your community
• How to get found
• Best practices
• Lead generation and sales on LinkedIn
2

3. • Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, digital
marketing and social media consultancy focusing on results.
• Frequent speaker on marketing and social media. Past
appearances include American Institute of Floral Designers,
American Marketing Association, 1-800-Flowers and more.
• Skier, paddleboarder, mountain biker, yogi.
• On LinkedIn since the beginning - 2003.
About Me
3

4. 4Source:LinkedIn

5. LinkedIn
Visualized
5

6. 6
LinkedIn Google Trend

7. 7Source: http://www.slideshare.net/faberNovel/

8. 8Source: http://www.slideshare.net/faberNovel/

9. 9Source: http://www.slideshare.net/faberNovel/

10. 10Source: http://www.slideshare.net/faberNovel/

11. 11Source: http://www.slideshare.net/faberNovel/

12. 90% of professionals use
social media to get access to
thought leadership and
information they couldn’t get
anywhere else.
12Source: Society for new communications research, US 2010

13. LinkedIn Members
• 200 million worldwide users
• Average age 44
• 2x more buying power than Facebook and Twitter
• 41% Household income of $100K+
• 13.5M business decision makers
• 52% college grad or post grad
• Company pages 2.8 million+
• Groups 1.7 million+
Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/201213

14. What do people do on social
networks?
Personal Networks Professional Networks
Socialize Maintain professional identity
Stay in touch Make useful contacts
Be entertained Search for opportunities
Kill time Stay in touch
Share content Keep up to date for career
Spend time Invest time
26% more interested
in receiving updates
from brands
Source: LinkedIn
14

15. 25% penetration in the
U.S.
15Source: SocialBakers

16. 16Source:LinkedIn

17. 17Source:LinkedIn

18. 18Source:LinkedIn

19. 5 elements for a
compelling headline
1. Showcase your specialty, value proposition, or
your “so what”
2. Speak directly to your audience
3. Be specific
4. Use the important keywords
5. Be creative
19Source: Forbes.com

20. 20Source:LinkedIn

21. 21
3. Set your public profile URL
Include in signature
and business
correspondence

22. 22
4. Customize your websites and links.
Add Calls to Action: download paper,
complete survey, read blog, etc.

23. 23
5. Use the Summary to Show
and Tell
Company
Background
Passion
CTA

24. 24
6. Update current
and 2 past
positions. Get
recommendations
and show your
successes.

25. 25
7. Showcase your education

26. 26
8. Connect with people from your school

27. 27
9. Showcase your publications

28. 28
10. Give and Get Recommendations

29. Write endorsements and
recommendations
29

30. 30
11.Add your skills and experience.
Give and get endorsements.
profiles with
endorsements
have 4 times
better visibility
than those
without
Source: LinkedIn

31. 12.Add contacts to improve your
visibility
31

32. 32Source:LinkedIn

33. Improve your connectability
Complete the “interests” and “groups and
associations” sections, past companies, alumni
33

34. 34
Become an All-Star
• Upload a professional photo
• Create a compelling headline
• Complete your summary
• Fill out your previous positions
• Fill out your skills
• Education and experience
• Get endorsements and recommendations
• Grow your network to 500+

35. 35
Get found on LinkedIn -
use keywords and phrases
specifically in:
1. Headline
2. Current and past positions
3. Summary Statement

36. Linkedin Guidelines
36
• Be real
• Be professional
• Be nice
• Respect other’s rights and follow the law
• Respect LinkedIn’s Rights
Source: LinkedIn

37. NEVER send out a blank
invitation to connect
37
Use custom
invite text
unless you
know the
person
really, really
well.

38. Your network is gold
38Source: http://www.slideshare.net/faberNovel/

39. To grow your network
• Connect with direct contacts
first
• Add contacts from business
meetings, network events,
trade shows, mixers, email, etc.
• Add previous colleagues and
classmates
• Join groups and participate
39

40. Find 4-5 groups that interest you
40

41. Use search to find
background information
on people and
companies before
connecting
41

42. In sales it’s not about
what you know but who
you know
Source: http://www.slideshare.net/faberNovel/ 42

43. Source: http://www.slideshare.net/faberNovel/ 43

44. Source: http://www.slideshare.net/faberNovel/ 44

45. Source: http://www.slideshare.net/faberNovel/ 45

46. Suggested time spent on
LinkedIn
• 20 minutes per day
• 4 days per week
• Doing 5 things:
• Updating status message
• Write endorsements/recommendations
• Respond to messages
• Clean inbox
• Prospecting for business or direct reachouts to achieve
business goals
46

47. Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos
Slideshare.net/milenaregos
All images are credit of CreativeCommons unless
indicated otherwise.
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