Mobile Marketing & QR Codes: Optimize for Mobile with QR Codes
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This document discusses mobile marketing and QR codes. It defines QR codes as two-dimensional barcodes that can link to various types of online content like URLs, contact info, and more. The document provides examples of how businesses can use QR codes on things like marketing collateral, signs, business cards and more to drive customers to mobile-optimized websites with information, menus, contact details and other content. It also discusses tools for creating QR codes, best practices for implementation, and analytics for tracking customer engagement through QR code scanning.
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Mobile Marketing & QR Codes: Optimize for Mobile with QR Codes
- 1. Mobile Marketing & QR Codes
- 2. What are these QR Codes anyway?
- 3. "A QR Code is a two-dimensional bar code created by Japanese corporation Denso-Wave in 1994. The 'QR' is derived from 'Quick Response', as the creator intended the code to allow its contents to be decoded at high speed.” Wikipedia QR Codes defined
- 4. “2D barcodes are to mobile what the URL was to the internet” John Puterbaugh/CEO - Nellymoser QR Codes defined
- 5. Popping up everywhere Seattle-PI.com
- 6. Mobile-optimized Site defined “It’s a website that’s been designed specifically for a smartphone: it prioritizes what’s important for a user on the go, it features elements that are easy to see and interact with (instead of minuscule type, or rich media components that may or may not load), and ultimately, it leads to happy users, and customers.” Jason Spero - Head of Mobile Ads/Google
- 7. Welcome Miles Austin @milesaustin maustin@fillthefunnel.com 206-660-0006 www.fillthefunnel.com
- 8. I asked you to expect to… Learn how to create QR Codes at no cost Learn why Mobile website optimization is important Understand the power of Analytics & QR Codes View a fully functional campaign in action
- 9. I encouraged you to attend to reach a larger pool of clients to stand out from your competitors to learn about QR Codes and their buzz to learn what mobile-optimized means See live demo’s of the latest technology
- 10. I promised you I will share… Web tools which create QR Codes What you need to scan QR Codes Reference sources for further learning Best practices for getting started with mobile marketing.
- 11. Data Deluge Every 18 months for the last decade the world has doubled the data it pushes to you, underscoring the need for strategic, more efficient communications. New York Times, June 2010
- 12. Mobile Surge ”Smartphones surpassed PC sales last week. By the way, PC’s are not catching up. Smartphones are the future of games, productivity, apps, everything we think about…you have the phone, the new PC, if you will. Eric Schmidt / CEO-Google February 2011
- 13. Is my customer scanning? Mobio.com
- 14. Is my customer scanning? Mobio.com
- 15. Is my customer scanning? Mobio.com
- 16. Is my customer scanning? Mobio.com
- 17. Is my customer scanning? Mobio.com
- 18. Let’s get a QR Code scanner http://m.clikbrix.com on your smartphone
- 19. What can a QR Code link to? Calendar Event Contact Info Email Address Geo Location Phone Number SMS Text URL Wifi Network ? http://zxing.appspot.com/generator/
- 20. Let’s create a QR code? http://zxing.appspot.com/generator/
- 22. Best practices
- 23. Best Practices Tell them what to do Share a link to get a QR Code Scanner Provide a URL for every QR Code Use a URL Shortener for analytics Link to a Mobile optimized Site/Page
- 24. Tell them what to do
- 25. Share a link to a scanner app
- 26. Provide a URL for every QR Code
- 27. Mobile-optimized for my friend… Fat-finger Freddie
- 28. Where to use them?
- 29. Where to use them?
- 30. Let’s see what we have learned so far
- 31. What did they do wrong here?
- 32. How about this one?
- 33. What could you do with this?
- 34. Local restaurant Multiple locations Captive business audience Daily menu changes Specialty offerings Loyal customers Here is a recent example…
- 35. From this
- 36. to this
- 37. Full Suite Example QR + Real Estate
- 40. Menu of Choices
- 42. All options from one screen
- 43. Look for robust features that get you instantly mobile – meaningfully differentiate and connect you
- 45. A visual list of your Property Listings
- 46. All of your relevant contact information
- 47. One-Click phone number dialing for users
- 48. Include your Facebook and Twitter accounts
- 49. ‘About Me’ and ‘My Welcome Video’ functionality to let perspective homebuyers learn about you and your expertise
- 53. Virtual Tour Mobile Video for each Property Listing
- 56. Contact the Agent
- 58. Learn which properties get the most visits
- 61. Business Cards
- 62. Bus Shelter Ads
- 63. Billboards & Other Outdoor Environment
- 64. Brokerage/Agency Office Windows
- 65. Email Newsletters & Websites
- 66. Sales Sheets
- 67. Newspaper and Magazine Ads
- 68. Fliers and Direct Mailers
- 70. Facebook, Twitter & Linkedin Profiles
- 71. Car Decals, Key chains, Coffee Mugs, Fridge Magnets You’re always there to meet a new prospect…even when you can’t be!
- 72. Custom QR Codes Your brand is your most valuable asset – why not differentiate your code from all others? Customize your QR Code to capture your own personal brand identity
- 73. It all starts here
- 75. Maintaining visibility & relevance
- 76. You are now in the media business Your prospects are online They will “like” good content They will tweet valuable links They will circulate helpful information They value “aggregation” They will receive this from someone.
- 77. Build your list Mailchimp <2,000 customers – free Build your list Nurture monthly Newsletter templates Opt-in / Opt-out management Auto responders Adds authenticity Keeps Spam label away
- 78. Mobile Marketing & QR Codes
- 79. Reference Materials The Naked Facts: QR Barcode Scanning in 2H-2010 Google’s Schmidt: Smartphone outpacing PC QR Code Generator 5 ways Small Business Can Use QR Codes ClikBrix turnkey QR Code & Mobile Web Platform for Realtors How to Grow Your Sales and Revenue using 2D codes QR Code Stickers, signs, T-shirts and more PrintingforLess.com 1-800-930-7019 Code RP1OQ23HM Follow Miles on Twitter at @milesaustin
- 80. $50.00 Credit towards your first order of Business Cards with a QR Code in the design from PrintingforLess.com PrintingforLess.com 1-800-930-7019 PromoCode: RP1OQ23HM Letter “O”
- 81. Special offers for attending today’s event http://ftf.sh/jmyn
Editor's Notes
- Key Takeaways:The majority of QR scanning is coming from individuals in the 35-44 years of agebracket (25%). *Steady adoption is being seen amongst all age brackets between 18 and 54 years of age (84%)
- Key Takeaways:Majority of QR scanners are females (64%) - generally head of households.*Women show more interest than men in collecting information on products and services, entering contests, and making purchases using their Smartphone.
- Key Takeaways:*QR barcode scanning grew an impressive 1200% from July to December 2010.*Traffic peaked in Novʼ10 due to the pre-Christmas rush and advertiser marketing campaigns before a late December lull.*Fully integrated QR campaigns (print, web, TV) have seen a steady increase since Oct. 2010 helping drive the growth
- Key Takeaways:QR scanning to receive information on a product or service is by far the most popular type.Payment scans are still in the early-adopter phase accounting for only 5% of total QR scans
- Key Takeaways:*Mobile Payments grew 118% in 2H 2010 (July through December).*While payments only make up 5% of QR scans in total, the growth rate is impressive
- Think about how you could use a QR Code when you get back to your office today.