How AWS powers the social media activity behind the X Factor tap to clap

1. GETTING THE X FACTOR
MATT MILLAR, SEPTEMBER 2011

4. 4

5. ONLINE TAP TO CLAP IN SYNC WITH SHOW
EMBEDDABLE INTO BROADCASTER SHOW WEBSITE & TWITTER
VIRAL DISTRIBUTION VIA FACEBOOK AND TWITTER

6. 20 MILLION VIEWERS
DESIGN GOAL 1,000,000 ACTIVE VIEWERS
OVER A 60 MINUTE SHOW. WITH ACTS ON STAGE
FOR 5 MINUTE SEGMENTS.
EQUIVALENT TO 260BN REQUESTS/MONTH
BUT JUST ON SATURDAY AND SUNDAY NIGHTS

7. Where does
260 Billion
requests fit?
SOURCE: HTTP://WWW.GOOGLE.COM/ADPLANNER/STATIC/TOP1000/#

8. LARGE NUMBERS OF SERVERS FOR SHORT PERIODS OF
TIME
SCALE IN SECONDS NOT HOURS
FLEXIBILITY IN CHOICE
LOW COST

9. TV TRAFFIC ARRIVES FAST

10. AMAZON ELASTIC COMPUTE CLOUD (AMAZON
EC2) INSTANCES FOR PROXY, CACHE, WEB, WRITE
DB
AMAZON RELATIONAL DATABASE SERVICE (AMAZON
RDS) FOR OUR MYSQL SERVERS
AMAZON CLOUDFRONT FOR CDN DISTRIBUTION
AMAZON CLOUDWATCH METRICS (ALONG WITH OUR
OWN MONITORING SOLUTION)

11. app.livetalkback.com cdn.livetalkback.com
10
Control plane
HAProxy HAProxy CloudFront
nodes
Chef
Webserver Webserver 100+
nodes
Django Django
Ubuntu Ubuntu
Zabbix
Memcached Cassandra
Memcached Cassandra RDS Master S3

12. QUESTIONS?
MILLARM@LIVETALKBACK.COM
@MILLARM