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Social Media for
    Librarians and
Collegiate Faculty
             Rebecca K. Miller
        VT University Libraries
             FDI: Spring 2012
“includes web based and
mobile technologies used to
 turn communication into
  interactive dialogue…”
       http://en.wikipedia.org/wiki/Social_media
“includes web based and
 mobile technologies used
to turn communication into
  interactive dialogue…”
      http://en.wikipedia.org/wiki/Social_media
Interactive Dialogue Among:


 Organizations and individuals
 Individuals and other individuals
Two TED Talks


Nicholas Christakis
http://www.ted.com/talks/nicholas_christakis_the_h
idden_influence_of_social_networks.html

Stefana Broadbent:
http://blog.ted.com/2009/11/02/how_the_interne_
1/
 What did you hear in these two talks?
 What issues did Christakis and
  Broadbent raise?
 How do these issues affect you, and
  your choice to use or not use social
  media tools?
 In what ways do you use, or would you
  like to use, social media?


 In what ways do you see others using
  social media? What do you like/not
  like?
 Communicating with others
 Professional engagement
 Raising personal profile
 For fun: shared hobbies/interests
  (Pew Research)
Results from VT Faculty Survey
 Wide variety of experiences, expertise, and interests

 Anxiety over blending personal and professional spheres

 Confusion over terminology

 Information about all tools will be “helpful”

 Categories with most interest & need…
 Microblogging
 Blogging
 Video sharing
 Virtual meeting
Microblogging
Overview & tools
 Definition: the posting of very short entries or updates
  to a platform designed for brief communications

 Popular tools:
   Twitter: https://twitter.com
   Tumblr: http://www.tumblr.com



  In depth look: Twitter
Examples: Hashtags & Lists
 Archiving
 Conferences and classes
   #alamw
   #vtclis12
   #FDITrackL12

 Lists
   CIL 2012 Speakers:
    https://twitter.com/#!/LibConf/cil2010speakers
   Everything Virginia Tech:
    https://twitter.com/#!/virginia_tech/virginia-tech
Activity:
http://tinyurl.com/FDImicro
 Choice A: if you have an account
   Make a list of people, organizations, and hashtags you
    follow

 Choice B: if you want to set up an account
   Visit Twitter (or Tumblr) and set up an account and tweet
    about your experience in #FDITrackL12

 Choice C: read & reflect
   Read “9 Things You Didn’t Know About Twitter”
    http://www.nytimes.com/2012/01/19/technology/persona
    ltech/nine-things-you-didnt-know-about-twitter.html?_r=3
Resources & related tools
 Resources
   EDUCAUSE 7 Things You Should Know About Microblogging:
    http://net.educause.edu/ir/library/pdf/ELI7051.pdf
   LSE Twitter Guide for Academics:
    http://www2.lse.ac.uk/newsAndMedia/news/archives/201
    1/10/twitter_guide.aspx

 Tools
   HootSuite, TweetDeck (Social Media Dashboards)
   Screenr: http://www.screenr.com
   Twitpic: http://twitpic.com
Blogging
Overview & tools
 Definition: a web log, or “blog,” represents an easy-to-
  use platform where users can publish content

 Popular tools:
   Blogger: http://www.blogger.com
   WordPress: http://blogs.lt.vt.edu/
   Typepad: http://www.typepad.com

  In depth look: WordPress
Examples:
Different Blogs, Different Missions
 What’s Cookin’ @ Special Collections:
  http://whatscookinvt.wordpress.com/

 Notes from Newman:
  http://hnfelibrarian.blogspot.com

 VT HRC: http://blogs.is.vt.edu/hrcblogs/about/

 Annoyed Librarian:
  http://blog.libraryjournal.com/annoyedlibrarian/
Activity:
http://tinyurl.com/FDIblogging
 Choice A: if you already have a blog
   What is the mission of your blog?
   What advice would you give a novice blogger?

 Choice B: if you want to set up a blog
   Visit the http://blogs.lt.vt.edu/ site in order to create an
    account and start setting up your space

 Choice C: read & reflect
   The PR Pro’s Guide to Blogging:
    http://mashable.com/2011/04/28/pr-pro-blogging-guide/
Resources & related tools
 Resources
   EDUCAUSE 7 Things You Should Know About Blogs:
    http://net.educause.edu/ir/library/pdf/ELI7006.pdf
   7 Things You Should Know About WordPress:
    http://www.educause.edu/Resources/7ThingsYouShouldKnow
    AboutWordP/235390

 Tools
   RSS readers
     Google Reader
     Outlook
   Bookmarking tools
     Delicious: http://delicious.com
     Instapaper: http://www.instapaper.com
Video sharing
Overview & tools
 Definition: video sharing sites are platforms for video
  files and related content for easy uploading and
  accessing

 Popular tools:
   YouTube: http://www.youtube.com
   Vimeo: http://vimeo.com

  In depth look: YouTube
Examples
 “More libraries will use YouTube videos and other videos
  as a marketing channel/educational medium…”
  (http://socialnetworkinglibrarian.com/2011/12/29/top-10-social-media-and-libraries-predictions-for-2012/)


 “Study like a scholar, scholar”
  http://www.youtube.com/watch?v=2ArIj236UHs

 Librarian in Black:
  http://librarianinblack.net/librarianinblack/2012/01/w
  ss6.html
Activity: Discussion
 Choice A: creating a quick video for upload
   Using the library’s new cameras OR an iPad, work with a
    small group to create a short video on any topic you want!
    We’ll walk through the process of uploading it.

 Choice B: browse & reflect
   Browse or search through YouTube for “education” or
    “libraries,” and see what sort of videos you uncover. What
    do you like/not like?
Resources & related tools
 Resources
   Innovation Space
   EDUCAUSE 7 Things You Should Know About Online Media
    Editing:
    http://net.educause.edu/ir/library/pdf/ELI7065.pdf

 Tools
   iMovie
   Garage Band
   Audacity
Virtual meeting
Overview & tools
 Definition: Software that facilitates communication and
  collaboration across physical distances

 Popular tools:
     Tinychat
     Dimdim (recently sold)
     ooVoo
     Skype
     Google+ Hangouts

  In depth look: Tinychat and Skype
Examples
 ACRL’s STS Info Lit Chat:
  http://tinychat.com/steminfolit

 Virtual committee work: have you participated in this?
  How has it worked for you?
Activity: Discussion
 Choice A: Tinychat

Practice with Tinychat: http://tinychat.com

 Choice B: Skype

Practice with Skype: http://www.skype.com
Resources & related tools
 Resources
   EDUCAUSE 7 Things You Should Know About Skype:
    http://net.educause.edu/ir/library/pdf/ELI7032.pdf

 Tools
   Camera
   Microphone
Your Homework:
http://tinyurl.com/FDIHomework

By next Tuesday (2/28), answer the questions linked
above!

You need to explore one (1) tool that we discussed this
week in more detail, and then reflect on that for the
group.

After next Tuesday, I will compile all the information that
we’ve been entering during the class, and share it with
the entire group (via email).

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FDI: Social Media for Librarians & Collegiate Faculty

  • 1. Social Media for Librarians and Collegiate Faculty Rebecca K. Miller VT University Libraries FDI: Spring 2012
  • 2.
  • 3. “includes web based and mobile technologies used to turn communication into interactive dialogue…” http://en.wikipedia.org/wiki/Social_media
  • 4. “includes web based and mobile technologies used to turn communication into interactive dialogue…” http://en.wikipedia.org/wiki/Social_media
  • 5. Interactive Dialogue Among:  Organizations and individuals  Individuals and other individuals
  • 6. Two TED Talks Nicholas Christakis http://www.ted.com/talks/nicholas_christakis_the_h idden_influence_of_social_networks.html Stefana Broadbent: http://blog.ted.com/2009/11/02/how_the_interne_ 1/
  • 7.  What did you hear in these two talks?  What issues did Christakis and Broadbent raise?  How do these issues affect you, and your choice to use or not use social media tools?
  • 8.  In what ways do you use, or would you like to use, social media?  In what ways do you see others using social media? What do you like/not like?
  • 9.  Communicating with others  Professional engagement  Raising personal profile  For fun: shared hobbies/interests (Pew Research)
  • 10. Results from VT Faculty Survey  Wide variety of experiences, expertise, and interests  Anxiety over blending personal and professional spheres  Confusion over terminology  Information about all tools will be “helpful”  Categories with most interest & need…
  • 11.  Microblogging  Blogging  Video sharing  Virtual meeting
  • 13. Overview & tools  Definition: the posting of very short entries or updates to a platform designed for brief communications  Popular tools:  Twitter: https://twitter.com  Tumblr: http://www.tumblr.com In depth look: Twitter
  • 14. Examples: Hashtags & Lists  Archiving  Conferences and classes  #alamw  #vtclis12  #FDITrackL12  Lists  CIL 2012 Speakers: https://twitter.com/#!/LibConf/cil2010speakers  Everything Virginia Tech: https://twitter.com/#!/virginia_tech/virginia-tech
  • 15. Activity: http://tinyurl.com/FDImicro  Choice A: if you have an account  Make a list of people, organizations, and hashtags you follow  Choice B: if you want to set up an account  Visit Twitter (or Tumblr) and set up an account and tweet about your experience in #FDITrackL12  Choice C: read & reflect  Read “9 Things You Didn’t Know About Twitter” http://www.nytimes.com/2012/01/19/technology/persona ltech/nine-things-you-didnt-know-about-twitter.html?_r=3
  • 16. Resources & related tools  Resources  EDUCAUSE 7 Things You Should Know About Microblogging: http://net.educause.edu/ir/library/pdf/ELI7051.pdf  LSE Twitter Guide for Academics: http://www2.lse.ac.uk/newsAndMedia/news/archives/201 1/10/twitter_guide.aspx  Tools  HootSuite, TweetDeck (Social Media Dashboards)  Screenr: http://www.screenr.com  Twitpic: http://twitpic.com
  • 18. Overview & tools  Definition: a web log, or “blog,” represents an easy-to- use platform where users can publish content  Popular tools:  Blogger: http://www.blogger.com  WordPress: http://blogs.lt.vt.edu/  Typepad: http://www.typepad.com In depth look: WordPress
  • 19. Examples: Different Blogs, Different Missions  What’s Cookin’ @ Special Collections: http://whatscookinvt.wordpress.com/  Notes from Newman: http://hnfelibrarian.blogspot.com  VT HRC: http://blogs.is.vt.edu/hrcblogs/about/  Annoyed Librarian: http://blog.libraryjournal.com/annoyedlibrarian/
  • 20. Activity: http://tinyurl.com/FDIblogging  Choice A: if you already have a blog  What is the mission of your blog?  What advice would you give a novice blogger?  Choice B: if you want to set up a blog  Visit the http://blogs.lt.vt.edu/ site in order to create an account and start setting up your space  Choice C: read & reflect  The PR Pro’s Guide to Blogging: http://mashable.com/2011/04/28/pr-pro-blogging-guide/
  • 21. Resources & related tools  Resources  EDUCAUSE 7 Things You Should Know About Blogs: http://net.educause.edu/ir/library/pdf/ELI7006.pdf  7 Things You Should Know About WordPress: http://www.educause.edu/Resources/7ThingsYouShouldKnow AboutWordP/235390  Tools  RSS readers  Google Reader  Outlook  Bookmarking tools  Delicious: http://delicious.com  Instapaper: http://www.instapaper.com
  • 23. Overview & tools  Definition: video sharing sites are platforms for video files and related content for easy uploading and accessing  Popular tools:  YouTube: http://www.youtube.com  Vimeo: http://vimeo.com In depth look: YouTube
  • 24. Examples  “More libraries will use YouTube videos and other videos as a marketing channel/educational medium…” (http://socialnetworkinglibrarian.com/2011/12/29/top-10-social-media-and-libraries-predictions-for-2012/)  “Study like a scholar, scholar” http://www.youtube.com/watch?v=2ArIj236UHs  Librarian in Black: http://librarianinblack.net/librarianinblack/2012/01/w ss6.html
  • 25. Activity: Discussion  Choice A: creating a quick video for upload  Using the library’s new cameras OR an iPad, work with a small group to create a short video on any topic you want! We’ll walk through the process of uploading it.  Choice B: browse & reflect  Browse or search through YouTube for “education” or “libraries,” and see what sort of videos you uncover. What do you like/not like?
  • 26. Resources & related tools  Resources  Innovation Space  EDUCAUSE 7 Things You Should Know About Online Media Editing: http://net.educause.edu/ir/library/pdf/ELI7065.pdf  Tools  iMovie  Garage Band  Audacity
  • 28. Overview & tools  Definition: Software that facilitates communication and collaboration across physical distances  Popular tools:  Tinychat  Dimdim (recently sold)  ooVoo  Skype  Google+ Hangouts In depth look: Tinychat and Skype
  • 29. Examples  ACRL’s STS Info Lit Chat: http://tinychat.com/steminfolit  Virtual committee work: have you participated in this? How has it worked for you?
  • 30. Activity: Discussion  Choice A: Tinychat Practice with Tinychat: http://tinychat.com  Choice B: Skype Practice with Skype: http://www.skype.com
  • 31. Resources & related tools  Resources  EDUCAUSE 7 Things You Should Know About Skype: http://net.educause.edu/ir/library/pdf/ELI7032.pdf  Tools  Camera  Microphone
  • 32. Your Homework: http://tinyurl.com/FDIHomework By next Tuesday (2/28), answer the questions linked above! You need to explore one (1) tool that we discussed this week in more detail, and then reflect on that for the group. After next Tuesday, I will compile all the information that we’ve been entering during the class, and share it with the entire group (via email).

Notas del editor

  1. Christakis: 5:30-11:30 or soBroadbent: 4:50-end