Presentation by Millie Khanna for www.marketingfest.cz in Czech Republic, Central Europe's largest marketing festival.
Is India about black hat SEO chop shops or is it about true ROI for social media marketing? How is Indian advertising similar to London, New York or Prague and how is it different? Here is the key for leveraging advantage-India, quick tips on what to keep in mind regarding India - figuring out which things work and which do not.
6. Manipulating Social: Power of Paid People
Digital campaigns are no longer about popularity in the middle class
It’s about huge manpower deployment
Gujarat VS
Elections 2012
LS 2004
Visa Rejected
LS 2009
Gujarat VS
Elections 2007
Sadbhavna
Mission
Self-driven
Propaganda
“Paid” Social Media unlike anywhere else
7. Heard about this man?
The Twitter Prime Minister.
c
Bara
e
n th n.
ha
ger t ampaig
Big
ma c
Oba
k
33. HBOO7 – HBO India
HBOO7.com
Brief: Promote Bond festival on HBO
Idea: Bond girl is more popular in India than
Bond himself.
Solution: A 360 degree online solution
including a Microsite, Facebook Apps, TV
promotion and contests for promotion.
Result: 75K+ Fans increase in month, 2-X
engagement, huge traffic driven to microsite
35. 24hrs in LeMans, France.
#AudiLeMans – 24 hours trending in India.
36. Travel portal Yatra.com plays cricket
Yatra Cricket Manager
Brief: Build Yatra.com’s association with
cricket
Solution: An online strategy game to manage
travel of Team India XI during the World Cup.
Interesting daily hurdles to optimise morale &
fitness of the team. Simulated Yatra.com
booking engine interface for the campaign.
Result: Customer is at home with the
Yatra.com booking engine. Association of
cricket with brand Yatra.com