The document discusses how social media has changed journalism and the perception of who can break and report news. It notes that with social media, citizens have also become journalists through citizen journalism on platforms like Twitter. Events on social media now instantly become news stories. Some examples given of social media campaigns that shaped politics include the Delhi gang rape protests in India, the Arab Spring, Barack Obama's presidential campaign, and Occupy Wall Street. The presentation aims to convince its audience of the power of social media and social media strategies for journalism, campaigns, and shaping perceptions.
8. USING
SOCIAL
MEDIA
FOR
BETTER
REPORTING
Millie
Khanna,
Director
–
Social
Media
&
Crea?ve
Strategy
OMLogic
Consul?ng
Pvt
Ltd
At
exchange4media,
NOIDA,
India
15. WHAT
IS
ON
TWITTER
IS
ON
NEWS
INSTANTLY
Modi’s
tweet
on
Afzal
Guru
hanging
became
news
on
a
na?onal
website
instantly
amplifying
its
reach.
16. CAMPAIGNS
ON
SOCIAL
MEDIA
THAT
CHANGED
POLITICAL
LANDSCAPE:
Indian
Spontaneous
• Delhi
gang
rape
Interna*onal
• Arab
Spring
• Narendra
Modi
Synthesized
• India
Against
• Barack
Obama
Corrup?on
• Occupy
Wall
St
• Anna
Hazare
17. END
OF
PART
1
OF
2
@OMLogic
@anomillie
www.omlogic.com
www.e.com/omlogic
www.omlogic.com/blog
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