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SOCIAL	
  MEDIA	
  FOR	
  JOURNALISM	
  
Millie	
  Khanna,	
  
Director	
  –	
  Social	
  Media	
  &	
  Crea?ve	
  Strategy	
  
OMLogic	
  
	
  
At	
  exchange4media,	
  NOIDA,	
  India	
  
26th	
  April	
  2013	
  
Using social media for better reporting - Millie Khanna 1 of 2
Using social media for better reporting - Millie Khanna 1 of 2
TODAY:	
  

IS
CITIZEN	
  JOURNALISM	
  
YOU	
  ARE	
  NO	
  LONGER	
  THE	
  ONLY	
  RIGHTFUL	
  OWNERS	
  OF:	
  

•  Breaking	
  news	
  
•  “True”	
  journalism	
  
•  “First	
  dra[	
  of	
  history”	
  
PEOPLE	
  ARE!	
  
USING	
  SOCIAL	
  MEDIA	
  FOR	
  BETTER	
  
REPORTING	
  
Millie	
  Khanna,	
  
Director	
  –	
  Social	
  Media	
  &	
  Crea?ve	
  Strategy	
  
OMLogic	
  Consul?ng	
  Pvt	
  Ltd	
  
	
  
At	
  exchange4media,	
  NOIDA,	
  India	
  
Using social media for better reporting - Millie Khanna 1 of 2
AND	
  HE	
  SAID	
  UNTO	
  THEM:	
  
SOCIAL	
  MEDIA	
  CHANGES	
  PERCEPTIONS!	
  
SOCIAL	
  MEDIA	
  PROPOSAL	
  
…BUILT	
  ON	
  
SOCIAL	
  MEDIA	
  

…IN	
  ITS	
  
LANGUAGE	
  

…THAT	
  LED	
  TO	
  UNREST	
  
IN	
  THE	
  REAL	
  WORLD:	
  
WHAT	
  IS	
  ON	
  TWITTER	
  IS	
  ON	
  NEWS	
  TOMORROW	
  
WHAT	
  IS	
  ON	
  TWITTER	
  IS	
  ON	
  NEWS	
  INSTANTLY	
  
Modi’s	
  tweet	
  on	
  Afzal	
  
Guru	
  hanging	
  became	
  
news	
  on	
  a	
  na?onal	
  
website	
  instantly	
  
amplifying	
  its	
  reach.	
  
CAMPAIGNS	
  ON	
  SOCIAL	
  MEDIA	
  THAT	
  CHANGED	
  
POLITICAL	
  LANDSCAPE:	
  

Indian	
  
Spontaneous	
  

•  Delhi	
  gang	
  rape	
  

Interna*onal	
  
•  Arab	
  Spring	
  

•  Narendra	
  Modi	
  
Synthesized	
  

•  India	
  Against	
  

•  Barack	
  Obama	
  

Corrup?on	
  

•  Occupy	
  Wall	
  St	
  

•  Anna	
  Hazare	
  
END	
  OF	
  PART	
  1	
  OF	
  2
	
  

@OMLogic	
  
@anomillie	
  
www.omlogic.com	
  
www.e.com/omlogic	
  
www.omlogic.com/blog	
  

Ready	
  to	
  Be	
  Social	
  the	
  Indian	
  way?	
  	
  
We	
  would	
  like	
  to	
  be	
  your	
  partner!	
  

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Using social media for better reporting - Millie Khanna 1 of 2

  • 1. SOCIAL  MEDIA  FOR  JOURNALISM   Millie  Khanna,   Director  –  Social  Media  &  Crea?ve  Strategy   OMLogic     At  exchange4media,  NOIDA,  India   26th  April  2013  
  • 6. YOU  ARE  NO  LONGER  THE  ONLY  RIGHTFUL  OWNERS  OF:   •  Breaking  news   •  “True”  journalism   •  “First  dra[  of  history”  
  • 8. USING  SOCIAL  MEDIA  FOR  BETTER   REPORTING   Millie  Khanna,   Director  –  Social  Media  &  Crea?ve  Strategy   OMLogic  Consul?ng  Pvt  Ltd     At  exchange4media,  NOIDA,  India  
  • 10. AND  HE  SAID  UNTO  THEM:  
  • 11. SOCIAL  MEDIA  CHANGES  PERCEPTIONS!  
  • 13. …BUILT  ON   SOCIAL  MEDIA   …IN  ITS   LANGUAGE   …THAT  LED  TO  UNREST   IN  THE  REAL  WORLD:  
  • 14. WHAT  IS  ON  TWITTER  IS  ON  NEWS  TOMORROW  
  • 15. WHAT  IS  ON  TWITTER  IS  ON  NEWS  INSTANTLY   Modi’s  tweet  on  Afzal   Guru  hanging  became   news  on  a  na?onal   website  instantly   amplifying  its  reach.  
  • 16. CAMPAIGNS  ON  SOCIAL  MEDIA  THAT  CHANGED   POLITICAL  LANDSCAPE:   Indian   Spontaneous   •  Delhi  gang  rape   Interna*onal   •  Arab  Spring   •  Narendra  Modi   Synthesized   •  India  Against   •  Barack  Obama   Corrup?on   •  Occupy  Wall  St   •  Anna  Hazare  
  • 17. END  OF  PART  1  OF  2   @OMLogic   @anomillie   www.omlogic.com   www.e.com/omlogic   www.omlogic.com/blog   Ready  to  Be  Social  the  Indian  way?     We  would  like  to  be  your  partner!