1. - Mobile & Gaming Tools -
Destination Social Marketing Revolution
Igor Kovacevic
Association Accounts
Serbia Convention Bureau
25th September, 2011
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2. Basic terms
Congress Tourism – MICE – Meeting industry
Meeting industry VS Leisure
PCO
DMC
DMO = CVB
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3. Social Media Explained
“ I need to party ”
“ I partied ”
“ This is where I partied ”
“ Look at this party ”
“ I am good at partying ”
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4. Social Media Explained
- Advanced
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5. World goes Mobile
- Smart phone: increase of sales levels
- 2012 more smart phones sold than PC
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6. World goes Mobile
- Mobile marketing will reach $20.4 billions in 2015 (USA)
6 Source: eMarketer 2011

7. World goes Mobile
- What is mobile marketing: distribution / marketing channel
-Types
-SMS/MMS
-Mobile web
-Mobile video and TV
-Mobile Applications
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8. Serbia goes Mobile
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9. Main screen
Looking for a
destination
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10. Destinations
Top 5 international
destinations
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11. Looking for a
Hotel
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12. Criteria
4 elements:
1 Rooms/
Meeting Halls
2 Category
3 Location
4 Search engine:
- rooms
- meeting halls
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13. A Hotel
Profile:
1 Capacities
2 About
3 Details
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14. For meeting
organizers and
delegates
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15. Social
Media
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16. 16

17. 17

18. Social
Media
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19. What we want?
We need something: We decided for:
NEW VIDEO GAMES
COOL …….
DIFFERENT
UNEXPECTED
AFFORDABLE
EXPOSURE
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20. Game 1 - Race through Serbia
Passing the major
attractions in a
destination
Learn and fun in the
same time
Race against the
obstacles, time and
other plays
Additional: contacts for
data base
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21. Game 2 – Make an event in Serbia
5 destinations 5 tasks
4 steps: Venue, Hotels,
Gala, Activities
Info for each service
provider with photos
Real tasks, services
providers, ratio
Budget and satisfaction
Additional: contacts for
data base
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22. Recognized as a leader in applying new technologies in
destination marketing
Great tools for “wow” the clients
Great market exposure (1.500 active user of app and 800 players)
Great media exposure (70 free articles)
Added value for our Partners
What is next?
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23. Igor Kovacevic
Association Accounts Manager
Serbia Convention Bureau
Q&A
Serbia.Convention.Bureau Serbia Destination
SERBIACB Serbia Destination
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