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Content ,[object Object],[object Object],[object Object]
 
Smartphone OS Marketshare
Global Smartphone Sales
[object Object]
Other Highlights ,[object Object],[object Object],[object Object],[object Object]
 
Handset: User Interface & Experience Touch Screen Era Full Web User Experience
Smartphone  Mobile Multimedia Platform
AppStore & Ecosystem ,[object Object],[object Object],[object Object]
Impact on other Market Segments Mobile Internet Mobile Gaming
[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile LBS Waze : Real-time maps  & traffic information based  on the wisdom of the crowd iNAP : Wakes You Up  When You Get There Trapster : Location of  Police traps based on the  wisdom of the crowd
Mobile Advertising (Case study I)
Augmented Reality ,[object Object],[object Object],Local Content Wikipedia  Yelp  Google Local Search Flickr Twitter Combination of  real World and Virtual  Reality App: Layar
Augmented Reality ,[object Object],[object Object],Combination of  real World and Virtual  Reality Social Tagging (Crowed Sourcing) App: Sekai Camera
Augmented Reality + LBS ,[object Object]
Mobile Advertising (Case Study II) ,[object Object],[object Object],[object Object],Exclusive Promotion Weblink Video Trailer App: getfugu
Mobile Social Network (with Mashup) TweetMic Tweetglobe
Mobile Social Gaming (Online) Taptap3 Cocoto Kart Sniper VS. Sniper
MicroPayment TaptapStore In App Purchase
Contact ,[object Object],[object Object],[object Object]

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