I gave this presentation at our Strategies for Business lunch February 3rd at Le Chambertin. Our lunch was well attended with over 25 entrepreneurs and professionals and many asked to get a copy for review. Please let me know if you have any questions or comments.

1. Blogging and Keywords Thursday, February 3rd, 2011

2. 1. a word used as a key to a code 2. any significant word or phrase, esp a word used to describe the contents of a document keyword [ˈkiːˌwerd]n Copyright 4B Strategies 2011 2

3. Use keywords relevant to your article; Use different keywords for different blog posts. In most cases, max two results from your blog 5 or 6 posts optimized for the same set of keywords = waste of content; To boost your SEO Copyright 4B Strategies 2011 3

4. Write your article first, but with the right keywords in mind, not the other way around; Use the keywords in the title of your blog post And in the first phrase or paragraph of your article; When writing : Copyright 4B Strategies 2011 4

5. Gives everything such as blog posts a boost in rankings. (True in FB, LinkedIn, Images, etc.) Why Keywords Copyright 4B Strategies 2011 5

6. Free Google adwords Keywordfinder Paid Market Samurai Keyword Finders Copyright 4B Strategies 2011 6

7. adwords Copyright 4B Strategies 2011 7

8. Keywordfinder Copyright 4B Strategies 2011 8

9. Market Samurai Copyright 4B Strategies 2011 9

10. Market Samurai – SEO Competition Copyright 4B Strategies 2011 10

11. SEO competition – specific url Copyright 4B Strategies 2011 11

12. Don’t target too many keywords. Use words relevant to your content and have value to a visitor Don’t use irrelevant keywords. Avoid keyword stuffing. Don’t fill your blog post with keywords only to increase the keyword density. . Things to avoid Copyright 4B Strategies 2011 12

13. Interesting and helpful for your blog readers and Attractive for search engine spiders What is SEO-friendly content? Copyright 4B Strategies 2011 13

14. Copyright 4B Strategies 2011 14

15. Which will get better search results ? Review of the Dark Knight movie; Dark Knight movie review; Dark Knight review. ? Copyright 4B Strategies 2011 15

16. Dark Knight review – 14,800 searches; The Dark Knight review (variation) – 8,100 searches; Dark Knight movie review – 880 searches; Review of the Dark Knight movie – irrelevant or very few searches. Simple gets better results ! Verify in adwords Copyright 4B Strategies 2011 16

17. Verify possible keywords Support main keyword through out the post Avoid repetition and stuffing Objective – to get key phrase and supporting keywords to integrate Review Copyright 4B Strategies 2011 17

18. Use your main phrase in the first sentence or paragraph Repeating a few times –sound natural Use your main phrase in subtitles and, obviously, in the post title too. Add pictures and use your keywords as ALT text for those images Recommendation Copyright 4B Strategies 2011 18

19. Copyright 4B Strategies 2011 19 Strategies 4B 514.481.1501