1. Voice Recognition vs.
Augmented Reality
Todd Marks
President & CEO
todd.marks@mindgrub.com
@mindgrub

2. Who’s ahead in the race?
2

3. What is Voice Recognition?
Voice Recognition is the ability of a
machine or program to receive and
interpret dictation, or to understand
and carry out spoken commands.
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4. What is Augmented Reality?
Augmented Reality is a live, direct or
indirect, view of a physical, real-world
environment whose elements are
augmented by computer-generated
sensory input such as
sound, video, graphics or GPS data. As a
result, the technology functions by
enhancing one’s current perception of
reality. By contrast, virtual reality
replaces the real world with a simulated
one.
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5. Voice Recognition :: Star Trek
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6. Augmented Reality::Star Trek
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter
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7. Smart Phone & Tablets

8. 2005, Convergence of Technology
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9. 2007, The Shift to Mobile
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10. Mobile Web Will Rule by 2015
Image from Mashable
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11. Voice Recognition

12. 1990’s Feature Phone :: Voice Recognition
“Call Bob”
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13. 2000’s Customer Service :: Voice Recognition
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14. 2001 Dragon :: Voice Recognition
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15. 2007 Ford Sync :: Voice Recognition
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16. 2011 Siri :: Voice Recognition
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17. Augmented Reality

18. 2005 NFL :: Augmented Reality
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19. 2009, Dr. Jayfus Doswell, CEO Juxtopia LLC
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20. 2010 Yelp :: Augmented Reality
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21. 2010 Augmented Reality :: GEICO
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22. 2010 Case Study: GEICO Tailgate
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23. 2011 AR Triggers :: QR Codes
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24. 2011 AR Triggers :: Borders
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25. 2011 AR Triggers :: Location, ViaPlace
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26. 2011 AR Triggers :: MS Kinect
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27. The Dawn of the Social Consumer
•Tweet….RT
•Like
•Share
•Check-in
•Group Buy
•QR Code Scan
•RFID
•Augmented Reality
(Nov 3, 2010, Fast Company)
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28. Next Paradigm Shift

29. 2012 Augmented Reality Now…
And In the Future…
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30. What is a Cyborg?
“We need a new legal
concept of what it is
to be a person”
Accelerando (2005), Charles Stross
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31. Who is the Winner?
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32. Open Discussion
Todd Marks
President & CEO
todd.marks@mindgrub.com
@mindgrub