Comparing Sidecar-less Service Mesh from Cilium and Istio
Infectious // August // 2010
1. INFECTIOUS
A round up of the latest communications news and ideas from around the world
AUGUST 2010.
Brought to you by
2. FLIPBOARD.
Flipboard is the latest ‘must
have’ app for the iPad. It aggregates
content posted by friends on
Facebook and Twitter whilst also
allowing you to import RSS feeds
from a selection of websites
(Cool Hunting, Wired to name
a couple). Instead of reading these
feeds and clicking the relevant links,
Flipboard transforms the links into
a personalised magazine style
format for iPad reading. Whilst
flipboard is great, its ability to explore
the web freely is limited by the small
selection of websites it currently pulls
content from. But, it’s still
early days for Flipboard, and
certainly one to watch.
http://www.flipboard.com
3. OUTDOOR INNOVATIONS.
Schweppes transformed the geyser
of Paco de Arcos (Portugal) into an
outdoor installation to help
promote their drinks.
http://vimeo.com/14208291
4. MINI USA has launched an
outdoor campaign targeted at
MINI owners. In cities such as
Chicago and Miami they have
installed digital billboards which
are able to receive identification
messages from the MINI’s
passing by. As the car is tagged
with information about the owner,
the billboard is able to recognize
the driver and greet him/her with
a personalized message.
http://www.dexigner.com/design_news/9205.html
5. FACEBOOK ‘PLACES’.
On August 18th, Facebook
announced the launch of Facebook
‘Places’. The new service adds a
location based component to the
Facebook experience. Places allows
users to “check in” and share their
current real-world location, find
people nearby, and discover new
places of interest.
Each check-in would broadcast the
user’s location to friends, an
implicit invitation to post a comment
or join in if nearby, making it a
natural extension of the social
networking site’s mission to “make
the world more open and and promotions when and where are
connected”. However, knowing where most contextually relevant.
Facebook users are in real time will Location based services (LBS) like
create and opportunity to reach the Facebook Places are a rapidly
site’s members with advertisements growing feature of the mobile
landscape that were pioneered by
small start ups like Foursquare,
Gowalla, Loopt and MyTown.
Whilst this technology has been
around for 3 years there has been
a barrier to adoption with it being
seen as a niche geeky product. What
Facebook can do is take something
which is new and diffuse this into a
http://blog.facebook.com
6. E-READERS ARE
HERE TO STAY.
The Kindle is Amazon’s #1
bestselling item for the second year
running and September see’s the UK
launch of the new third generation
model which is smaller, lighter and
faster than ever before. Although the
Kindle might not be an iPad beater its
price point of £109 makes it
accessible to a wider audience.
Amazon sales of digital books
outstripped hardback books in
July and that ‘The Girl With The
Dragon Tattoo’ by Swedish author
Stieg Larrson became the first digital
book to sell more than 1m copies
Worldwide (Source: Mashable).
It’s also worth noting that the
Daily Mail, Evening Standard and
The Independent are already
available as Kindle Newspapers
which are auto-delivered wirelessly
when the physical issue hits the
newsagent.
http://www.amazon.co.uk
7. OLD SPICE.
It’s one of the most talked about
campaigns of late but still worth a
mention. In a nutshell: Old Spice
sales were in decline. It suffered from
poor brand perception. The scent
conjured up images of your
Grandad and some 70’s throwback.
Using a range of adverts fronted
by Isaiah Mustafa as the ‘Old
Spice man’ they achieved:
> Most viewed YouTube channel
of all time
> Total video views reached
40 million in a week.
> Campaign impressions: 1.4 billion.
> Since the campaign launched,
Old Spice Bodywash sales are up
27%; in the last three months up
55%; and in the last month up 107%
> 600,000 peopled ‘Liked’ the
adverts on Facebook
‘Old Spice man’ then went
Expect to hear about this in many
interactive answering questions
meetings for a long time to come
that people tweeted and sent in
– a testament to commitment to
via Facebook. They even included a
a great idea!
wedding proposal:
http://www.youtube.com/oldspice
8. STARBUCKS.
The coffee chain has revealed Neighbourhood and Starbucks.
details of the Starbucks Digital The move should set apart
Network, which it is launching Starbucks’ offering from the now
in partnership with Yahoo in US ubiquitous free WiFi provided by
stores this autumn. other coffee chains.
The idea is to curate content With pay walls still in their
exclusively for Starbucks customers, infancy stage have Starbucks
expanding the Starbucks brand created enough appeal as a brand
experience into the digital to become a media curator or is this
environment. Content will be tailored just the natural progression of going
to the location to make sure that into a coffee shop and picking up a
there is increased personal and newspaper.
community relevance.
Visitors to Starbucks will be able
to access content for free from
providers (many of which are
usually paid-for content providers)
including iTunes, The New York
Times, USA Today, The Wall Street
Journal, Rodale, Yahoo! And Zagat
through free one-click Wi-Fi. http://www.starbucks.com
Starbucks customers will be able
to access exclusive content and
previews, free downloads, career
tools and local community news.
There are six different content
channels, including News,
Entertainment, Wellness,
Business & Careers, My