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INFECTIOUS
 A round up of the latest communications news and ideas from around the world




AUGUST 2010.

Brought to you by
FLIPBOARD.
             Flipboard is the latest ‘must
             have’ app for the iPad. It aggregates
             content posted by friends on
             Facebook and Twitter whilst also
             allowing you to import RSS feeds
             from a selection of websites
             (Cool Hunting, Wired to name
             a couple). Instead of reading these
             feeds and clicking the relevant links,
             Flipboard transforms the links into
             a personalised magazine style
             format for iPad reading. Whilst
             flipboard is great, its ability to explore
             the web freely is limited by the small
             selection of websites it currently pulls
             content from. But, it’s still
             early days for Flipboard, and
             certainly one to watch.




             http://www.flipboard.com
OUTDOOR INNOVATIONS.




 Schweppes transformed the geyser
 of Paco de Arcos (Portugal) into an
 outdoor installation to help
 promote their drinks.




 http://vimeo.com/14208291
MINI USA has launched an
outdoor campaign targeted at
MINI owners. In cities such as
Chicago and Miami they have
installed digital billboards which
are able to receive identification
messages from the MINI’s
passing by. As the car is tagged
with information about the owner,
the billboard is able to recognize
the driver and greet him/her with
a personalized message.


http://www.dexigner.com/design_news/9205.html
FACEBOOK ‘PLACES’.
 On August 18th, Facebook
 announced the launch of Facebook
 ‘Places’. The new service adds a
 location based component to the
 Facebook experience. Places allows
 users to “check in” and share their
 current real-world location, find
 people nearby, and discover new
 places of interest.

 Each check-in would broadcast the
 user’s location to friends, an
 implicit invitation to post a comment
 or join in if nearby, making it a
 natural extension of the social
 networking site’s mission to “make
 the world more open and                 and promotions when and where are
 connected”. However, knowing where      most contextually relevant.
 Facebook users are in real time will    Location based services (LBS) like
 create and opportunity to reach the     Facebook Places are a rapidly
 site’s members with advertisements      growing feature of the mobile
                                         landscape that were pioneered by
                                         small start ups like Foursquare,
                                         Gowalla, Loopt and MyTown.

                                         Whilst this technology has been
                                         around for 3 years there has been
                                         a barrier to adoption with it being
                                         seen as a niche geeky product. What
                                         Facebook can do is take something
                                         which is new and diffuse this into a

                                         http://blog.facebook.com
E-READERS ARE
HERE TO STAY.
          The Kindle is Amazon’s #1
          bestselling item for the second year
          running and September see’s the UK
          launch of the new third generation
          model which is smaller, lighter and
          faster than ever before. Although the
          Kindle might not be an iPad beater its
          price point of £109 makes it
          accessible to a wider audience.

          Amazon sales of digital books
          outstripped hardback books in
          July and that ‘The Girl With The
          Dragon Tattoo’ by Swedish author
          Stieg Larrson became the first digital
          book to sell more than 1m copies
          Worldwide (Source: Mashable).
          It’s also worth noting that the
          Daily Mail, Evening Standard and
          The Independent are already
          available as Kindle Newspapers
          which are auto-delivered wirelessly
          when the physical issue hits the
          newsagent.


          http://www.amazon.co.uk
OLD SPICE.
 It’s one of the most talked about
 campaigns of late but still worth a
 mention. In a nutshell: Old Spice
 sales were in decline. It suffered from
 poor brand perception. The scent
 conjured up images of your
 Grandad and some 70’s throwback.
 Using a range of adverts fronted
 by Isaiah Mustafa as the ‘Old
 Spice man’ they achieved:

 > Most viewed YouTube channel
 of all time

 > Total video views reached
 40 million in a week.

 > Campaign impressions: 1.4 billion.

 > Since the campaign launched,
 Old Spice Bodywash sales are up
 27%; in the last three months up
 55%; and in the last month up 107%

 > 600,000 peopled ‘Liked’ the
 adverts on Facebook

 ‘Old Spice man’ then went
                                           Expect to hear about this in many
 interactive answering questions
                                           meetings for a long time to come
 that people tweeted and sent in
                                           – a testament to commitment to
 via Facebook. They even included a
                                           a great idea!
 wedding proposal:
                                           http://www.youtube.com/oldspice
STARBUCKS.
 The coffee chain has revealed           Neighbourhood and Starbucks.
 details of the Starbucks Digital        The move should set apart
 Network, which it is launching          Starbucks’ offering from the now
 in partnership with Yahoo in US         ubiquitous free WiFi provided by
 stores this autumn.                     other coffee chains.

 The idea is to curate content           With pay walls still in their
 exclusively for Starbucks customers,    infancy stage have Starbucks
 expanding the Starbucks brand           created enough appeal as a brand
 experience into the digital             to become a media curator or is this
 environment. Content will be tailored   just the natural progression of going
 to the location to make sure that       into a coffee shop and picking up a
 there is increased personal and         newspaper.
 community relevance.

 Visitors to Starbucks will be able
 to access content for free from
 providers (many of which are
 usually paid-for content providers)
 including iTunes, The New York
 Times, USA Today, The Wall Street
 Journal, Rodale, Yahoo! And Zagat
 through free one-click Wi-Fi.           http://www.starbucks.com

 Starbucks customers will be able
 to access exclusive content and
 previews, free downloads, career
 tools and local community news.
 There are six different content
 channels, including News,
 Entertainment, Wellness,
 Business & Careers, My

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Infectious // August // 2010

  • 1. INFECTIOUS A round up of the latest communications news and ideas from around the world AUGUST 2010. Brought to you by
  • 2. FLIPBOARD. Flipboard is the latest ‘must have’ app for the iPad. It aggregates content posted by friends on Facebook and Twitter whilst also allowing you to import RSS feeds from a selection of websites (Cool Hunting, Wired to name a couple). Instead of reading these feeds and clicking the relevant links, Flipboard transforms the links into a personalised magazine style format for iPad reading. Whilst flipboard is great, its ability to explore the web freely is limited by the small selection of websites it currently pulls content from. But, it’s still early days for Flipboard, and certainly one to watch. http://www.flipboard.com
  • 3. OUTDOOR INNOVATIONS. Schweppes transformed the geyser of Paco de Arcos (Portugal) into an outdoor installation to help promote their drinks. http://vimeo.com/14208291
  • 4. MINI USA has launched an outdoor campaign targeted at MINI owners. In cities such as Chicago and Miami they have installed digital billboards which are able to receive identification messages from the MINI’s passing by. As the car is tagged with information about the owner, the billboard is able to recognize the driver and greet him/her with a personalized message. http://www.dexigner.com/design_news/9205.html
  • 5. FACEBOOK ‘PLACES’. On August 18th, Facebook announced the launch of Facebook ‘Places’. The new service adds a location based component to the Facebook experience. Places allows users to “check in” and share their current real-world location, find people nearby, and discover new places of interest. Each check-in would broadcast the user’s location to friends, an implicit invitation to post a comment or join in if nearby, making it a natural extension of the social networking site’s mission to “make the world more open and and promotions when and where are connected”. However, knowing where most contextually relevant. Facebook users are in real time will Location based services (LBS) like create and opportunity to reach the Facebook Places are a rapidly site’s members with advertisements growing feature of the mobile landscape that were pioneered by small start ups like Foursquare, Gowalla, Loopt and MyTown. Whilst this technology has been around for 3 years there has been a barrier to adoption with it being seen as a niche geeky product. What Facebook can do is take something which is new and diffuse this into a http://blog.facebook.com
  • 6. E-READERS ARE HERE TO STAY. The Kindle is Amazon’s #1 bestselling item for the second year running and September see’s the UK launch of the new third generation model which is smaller, lighter and faster than ever before. Although the Kindle might not be an iPad beater its price point of £109 makes it accessible to a wider audience. Amazon sales of digital books outstripped hardback books in July and that ‘The Girl With The Dragon Tattoo’ by Swedish author Stieg Larrson became the first digital book to sell more than 1m copies Worldwide (Source: Mashable). It’s also worth noting that the Daily Mail, Evening Standard and The Independent are already available as Kindle Newspapers which are auto-delivered wirelessly when the physical issue hits the newsagent. http://www.amazon.co.uk
  • 7. OLD SPICE. It’s one of the most talked about campaigns of late but still worth a mention. In a nutshell: Old Spice sales were in decline. It suffered from poor brand perception. The scent conjured up images of your Grandad and some 70’s throwback. Using a range of adverts fronted by Isaiah Mustafa as the ‘Old Spice man’ they achieved: > Most viewed YouTube channel of all time > Total video views reached 40 million in a week. > Campaign impressions: 1.4 billion. > Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107% > 600,000 peopled ‘Liked’ the adverts on Facebook ‘Old Spice man’ then went Expect to hear about this in many interactive answering questions meetings for a long time to come that people tweeted and sent in – a testament to commitment to via Facebook. They even included a a great idea! wedding proposal: http://www.youtube.com/oldspice
  • 8. STARBUCKS. The coffee chain has revealed Neighbourhood and Starbucks. details of the Starbucks Digital The move should set apart Network, which it is launching Starbucks’ offering from the now in partnership with Yahoo in US ubiquitous free WiFi provided by stores this autumn. other coffee chains. The idea is to curate content With pay walls still in their exclusively for Starbucks customers, infancy stage have Starbucks expanding the Starbucks brand created enough appeal as a brand experience into the digital to become a media curator or is this environment. Content will be tailored just the natural progression of going to the location to make sure that into a coffee shop and picking up a there is increased personal and newspaper. community relevance. Visitors to Starbucks will be able to access content for free from providers (many of which are usually paid-for content providers) including iTunes, The New York Times, USA Today, The Wall Street Journal, Rodale, Yahoo! And Zagat through free one-click Wi-Fi. http://www.starbucks.com Starbucks customers will be able to access exclusive content and previews, free downloads, career tools and local community news. There are six different content channels, including News, Entertainment, Wellness, Business & Careers, My