SlideShare a Scribd company logo
1 of 96
Download to read offline
Social Media
Social Media
Social Media
       by Tess Ryan
What is Social Media?
What is Social Media?
 Social media integrates...
What is Social Media?
 Social media integrates...

                              technology
What is Social Media?
 Social media integrates...

                              technology

                       social interaction
What is Social Media?
 Social media integrates...

                              technology

                       social interaction
                               and the construction of...
What is Social Media?
 Social media integrates...

                              technology

                       social interaction
                               and the construction of...
                                                            pictures
What is Social Media?
 Social media integrates...

                              technology

                       social interaction
                               and the construction of...
                                                            pictures

                                                            videos
What is Social Media?
 Social media integrates...

                              technology

                       social interaction
                               and the construction of...
                                                            pictures

                                                            videos

                                                             words
What is Social Media?
 Social media integrates...

                              technology

                       social interaction
                               and the construction of...
                                                            pictures

                                                            videos

                                                             words

                                                             audio
What types of social media are there?
What types of social media are there?

   Social Networks
What types of social media are there?

   Social Networks


                Blogs
What types of social media are there?

   Social Networks


                Blogs


                        Wikis
What types of social media are there?

   Social Networks


                Blogs


                        Wikis


                                Podcasts
Social networks...
Social networks...
Social networks...
Social networks...
Social networks...
    Personal webpages
allowing users to connect
  with friends and share
       information.
Blogs
(Online journals)
Which allow you to...




Blogs
(Online journals)
Which allow you to...

                        Add comments




Blogs
(Online journals)
Which allow you to...

                         Add comments




                       Follow or post links




Blogs
(Online journals)
Which allow you to...

                         Add comments




                       Follow or post links




Blogs                 Keep up with content

(Online journals)
Which allow you to...

                         Add comments




                       Follow or post links




Blogs                 Keep up with content

(Online journals)
                            Subscribe
Types of Blog...
Types of Blog...

  rso nal
Pe
Types of Blog...

  rso nal
Pe

             olit ical
            P
Types of Blog...

  rso nal
Pe

             olit ical
            P
                             ost
                         Alm a
                          m edi
Types of Blog...

  rso nal
Pe

             olit ical
            P
                             ost
                         Alm a
                          m edi
                                      inst ream
                                   Ma      dia
                                       me
Types of Blog...

  rso nal
Pe

             olit ical
            P
                             ost
                         Alm a
                          m edi
                                      inst ream
                                   Ma      dia
                                       me
                                                      usin ess
                                                  B
Podcasts
Podcasts
Podcasts
Audio/video files available
 by subscription through
  media such as iTunes
Forums
Specific topics




        Forums
Specific topics
                       Each
                  discussion = a
                      thread

        Forums
Sharing views
Specific topics
                       Each
                  discussion = a
                      thread

        Forums
Sharing views
Specific topics
                       Each
                  discussion = a
                                                   Advice
                      thread

        Forums
Sharing views
Specific topics
                       Each
                  discussion = a
                                                   Advice
                      thread

        Forums                      Debates
Sharing views
Specific topics
                       Each
                  discussion = a
                                                   Advice
                      thread

        Forums                      Debates




                  Chatting
Sharing views
Specific topics
                       Each
                  discussion = a
                                                   Advice
                      thread

        Forums                      Debates




                                          Flirting!
                  Chatting
Wikis
Wikis
Wikis
  A website where the
   content is not only
contributed by users but
  also edited by users
What is industrial media?
Radio
Radio
Radio

Newspaper
Radio

Newspaper
Radio

Newspaper

Television
And what does it have in
    common with...
online social media?
The capability to reach
 small or large
      audiences.
E.g
E.g


A blog post
E.g


A blog post
              +
E.g


A blog post
              +   A TV show
E.g


   A blog post



...may reach
                    +          A TV show



               zero people OR millions of people
Why use Social Media?
Inspiration!
Inspiration!




Ideas!
Communities!


               Inspiration!




   Ideas!
Communities!


               Inspiration!




   Ideas!                     To find
                              people!
Communities!
                              Information!
               Inspiration!




   Ideas!                       To find
                                people!
Communities!
                              Information!
               Inspiration!




   Ideas!                       To find
                                people!
               Services!
Why is social
media so popular
    today?
rs a go..
5 yea      have
     ould
It w fficult to
bee n di
            and
   cr eate n
     mai ntai
        web  site
      a
rs a go..
5 yea      have
     ould
It w fficult to
bee n di
            and
   cr eate n
     mai ntai
        web  site
      a
rs a go..
5 yea                   y...
           have Toda -cost
     ould         o
It w fficult tue to low ,
    n di        d         ters
bee          and compu d high
   cr eate n            s an
        ain tai camera ernet,
     m          e peed int
            bsit s
        we                    can
      a
                    an yone te!
                    part  icipa
A few social media facts!
A few social media facts!


  There are over 123
   million users on
       facebook
A few social media facts!


  There are over 123
   million users on
       facebook
                    100 million videos
                   are watched a day on
                         YouTube
In conclusion...
Social media has only been
recognisable for a couple of years
It could possibly evolve into a platform
for marketing
It will undoubtedly continue to grow
and expand due to increasing
participation and feedback from users
References!
Wikipedia
Antony Mayfield’s e-book
Pictures all from Google

More Related Content

Similar to Social Media by Tess Ryan

2012-03 Miva Merchant Conference Keynote - Communities
2012-03 Miva Merchant Conference Keynote - Communities2012-03 Miva Merchant Conference Keynote - Communities
2012-03 Miva Merchant Conference Keynote - CommunitiesGillian Muessig
 
Riding The Wave Of Web 2.0 Arizona Cpcu I Day Presentation Nov 2009
Riding The Wave Of Web 2.0 Arizona Cpcu I Day Presentation Nov 2009Riding The Wave Of Web 2.0 Arizona Cpcu I Day Presentation Nov 2009
Riding The Wave Of Web 2.0 Arizona Cpcu I Day Presentation Nov 2009Sandra Masters
 
2: Social media services and blogging
2: Social media services and blogging2: Social media services and blogging
2: Social media services and bloggingCOMP 113
 
Interactive Marketing
Interactive MarketingInteractive Marketing
Interactive Marketingsanjaym
 
Fetc '09 Wiki Presentation
Fetc '09 Wiki PresentationFetc '09 Wiki Presentation
Fetc '09 Wiki Presentationricmac25
 
Workshop New Media 4 Secretaries
Workshop New Media 4 SecretariesWorkshop New Media 4 Secretaries
Workshop New Media 4 SecretariesSamuel Driessen
 
Why Social Media is Critical for Your Business
Why Social Media is Critical for Your BusinessWhy Social Media is Critical for Your Business
Why Social Media is Critical for Your BusinessBarbra Gago
 
Social Web Is About The People NOT The Technology: UCAS Conference 18th Oct 2010
Social Web Is About The People NOT The Technology: UCAS Conference 18th Oct 2010Social Web Is About The People NOT The Technology: UCAS Conference 18th Oct 2010
Social Web Is About The People NOT The Technology: UCAS Conference 18th Oct 2010Somatica
 
Social Media / Case Studies for design studios
Social Media / Case Studies for design studiosSocial Media / Case Studies for design studios
Social Media / Case Studies for design studiosBharath Haridas
 
Bryce biggs talk to trainers network final
Bryce biggs talk to trainers network finalBryce biggs talk to trainers network final
Bryce biggs talk to trainers network finalBryce Biggs
 
P.O.S.T. - Strategic Thinking
 Precedes Social Results
P.O.S.T. - Strategic Thinking
 Precedes Social ResultsP.O.S.T. - Strategic Thinking
 Precedes Social Results
P.O.S.T. - Strategic Thinking
 Precedes Social ResultsSteve Groves
 
Creativity & Web 2.0 Tools
Creativity & Web 2.0 ToolsCreativity & Web 2.0 Tools
Creativity & Web 2.0 ToolsKeith Burtis
 
Second Life And Social Media
Second Life And Social MediaSecond Life And Social Media
Second Life And Social MediaDoug Thompson
 
M:\Social Media\Ispal Workshop July 2010\Social Media Ispal Presentation July...
M:\Social Media\Ispal Workshop July 2010\Social Media Ispal Presentation July...M:\Social Media\Ispal Workshop July 2010\Social Media Ispal Presentation July...
M:\Social Media\Ispal Workshop July 2010\Social Media Ispal Presentation July...Promote Public Relations Ltd
 

Similar to Social Media by Tess Ryan (20)

2012-03 Miva Merchant Conference Keynote - Communities
2012-03 Miva Merchant Conference Keynote - Communities2012-03 Miva Merchant Conference Keynote - Communities
2012-03 Miva Merchant Conference Keynote - Communities
 
Riding The Wave Of Web 2.0 Arizona Cpcu I Day Presentation Nov 2009
Riding The Wave Of Web 2.0 Arizona Cpcu I Day Presentation Nov 2009Riding The Wave Of Web 2.0 Arizona Cpcu I Day Presentation Nov 2009
Riding The Wave Of Web 2.0 Arizona Cpcu I Day Presentation Nov 2009
 
2: Social media services and blogging
2: Social media services and blogging2: Social media services and blogging
2: Social media services and blogging
 
Interactive Marketing
Interactive MarketingInteractive Marketing
Interactive Marketing
 
What Is Social Media[1]
What Is Social Media[1]What Is Social Media[1]
What Is Social Media[1]
 
Social Media Council - Co-creation Introduction
Social Media Council - Co-creation IntroductionSocial Media Council - Co-creation Introduction
Social Media Council - Co-creation Introduction
 
Fetc '09 Wiki Presentation
Fetc '09 Wiki PresentationFetc '09 Wiki Presentation
Fetc '09 Wiki Presentation
 
Workshop New Media 4 Secretaries
Workshop New Media 4 SecretariesWorkshop New Media 4 Secretaries
Workshop New Media 4 Secretaries
 
Why Social Media is Critical for Your Business
Why Social Media is Critical for Your BusinessWhy Social Media is Critical for Your Business
Why Social Media is Critical for Your Business
 
Social Web Is About The People NOT The Technology: UCAS Conference 18th Oct 2010
Social Web Is About The People NOT The Technology: UCAS Conference 18th Oct 2010Social Web Is About The People NOT The Technology: UCAS Conference 18th Oct 2010
Social Web Is About The People NOT The Technology: UCAS Conference 18th Oct 2010
 
Social Media / Case Studies for design studios
Social Media / Case Studies for design studiosSocial Media / Case Studies for design studios
Social Media / Case Studies for design studios
 
Bryce biggs talk to trainers network final
Bryce biggs talk to trainers network finalBryce biggs talk to trainers network final
Bryce biggs talk to trainers network final
 
P.O.S.T. - Strategic Thinking
 Precedes Social Results
P.O.S.T. - Strategic Thinking
 Precedes Social ResultsP.O.S.T. - Strategic Thinking
 Precedes Social Results
P.O.S.T. - Strategic Thinking
 Precedes Social Results
 
Creativity & Web 2.0 Tools
Creativity & Web 2.0 ToolsCreativity & Web 2.0 Tools
Creativity & Web 2.0 Tools
 
Presentation 1
Presentation 1Presentation 1
Presentation 1
 
Second Life And Social Media
Second Life And Social MediaSecond Life And Social Media
Second Life And Social Media
 
Web 2.0 for teachers
Web 2.0 for teachersWeb 2.0 for teachers
Web 2.0 for teachers
 
Web2 Ideenbörse
Web2 Ideenbörse Web2 Ideenbörse
Web2 Ideenbörse
 
M:\Social Media\Ispal Workshop July 2010\Social Media Ispal Presentation July...
M:\Social Media\Ispal Workshop July 2010\Social Media Ispal Presentation July...M:\Social Media\Ispal Workshop July 2010\Social Media Ispal Presentation July...
M:\Social Media\Ispal Workshop July 2010\Social Media Ispal Presentation July...
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 

Recently uploaded

GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 

Recently uploaded (20)

GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 

Social Media by Tess Ryan