This document discusses how futures thinking and design thinking can strengthen business innovation capabilities. It argues that futures research helps organizations better understand and prepare for uncertainty, while service design improves their agility to adapt to changes. The combination of the two approaches provides optimal methods for recognizing new opportunities and realizing new value in a changing world. Specifically, it recommends combining futures research tools like scenarios with service design practices like co-creation to boost dynamic capabilities for service innovation.
10. powered by FUTURES SPECIALISTS HELSINKI
TRANSLOCAL ECONOMIES I NEW FOOD ECOLOGIES I MODES OF OPEN COLLABORATION I MODELS OF CITIZEN ACTION
..in Europe 2027. “My Way or Highway Millie”
has aesthetics, independence and freedom as
her core values. She is practicing soul
searching regularly with the help of various
coaching applications and with her personal
mentor, Millie’s own guru. However, she avoids
chains: Millie has continuously various
projects going on. It is true that she doesn’t
have a stable income flow, but she does not
stress about it that much. As everything is
about co-existence, she doesn’t have a
physical workplace. Instead, Millie has a co-
working space. She is not active in politics;
Neither she is an idealistic. Whatever she
does is based strongly on her special skills
and hobbies that give her some continuity, as
well as her active social life..
IMMERSED
FUTURE PERSONA
PERSONA FOCUSED
SCENARIO
PERSONA SCENARIO
Be candid:
Combine tools of Futures Research and Service Design