Its a presentation created by Mint Social Media, Pune (India), to help people understand how social media can be used by small nad medium enterprises to grow their business and brand.

2. What is Social Media?
•Social Media is online technology through which people can share
content and post personal opinion. From of social media are
text, images, videos, articles, blogs, etc..
•Moving from monologue (one to many) to dialogue (many to many)
•Changing people from content readers into contributors and
publishers

3. Social Media
V/S
Traditional
•It’s cheaper. A lot cheaper. You can reach 1,000 people for a fraction of
the cost using social media than you can through
television, billboards, even email or news papers.
• Social media is the only marketing platform that allows you to
engage and interact with your consumers – it’s a two-way
relationship, which can be hugely lucrative for brands.
• The results are measurable, and marketers can take immediate
action to spot trends and re-align campaigns

4. How Social Media
help Garment
Store
•Consumers using Social Media – Get together, share
information, give advice and recommending suggestions.
•Build Visibility – Social Media allows you to attract &
maintain audience of people who wants to interact with you.
•Grow Traffic – Once you have audience you can grow more
traffic to web site of advertisement campagain.
•Attract Prospects– Increasing your social media presence
will attract more leads and positive reviews about the
product and dealership.

5. How Social Media
help Garment
Store
•Reputation Management – By gaining positive comments and reviews from
the audience you can increase faith in your dealership by interacting them with
creative content about your current customer service.
• Product & Offers – You can update the product information or special offer
with your audience, which can be reached to massive audience on social
network.
• News & Events – Share latest news, events and happy moments with your
customers with real happy customers, encouraging your potential leads to be
desperate to buy from you.
• Loyalty: Hold the attention and maintain your visibility to
customers, contacts and prospects.

6. Facebook in India
Total Users in India 70 Million
Male/Female in India 73 % Male 27 % Female
Avg Friend/User 190 Friends
Time spend/Day/user 23 Mins, 10 Sec.
Total page view/mnt 1.2 Billion

7. Facebook in Indian
States

8. Twitter in India
Total Users in India 36 Million
Male/Female in India 59 % Male 41 % Female
Avg Followers/User 129 Followers
Time spend/Day/user 8 Mins, 50 Sec.
Total page view/mnt 810 Million

9. Twitter in Indian
States

10. YouTube in India
Total Users in India 65 Million
Male/Female in India 53 % Male 47 % Female
Time spend/Day/user 12 Mins, 45 Sec.
Total page view/mnt 1.4 Billion

11. YouTube in Indian
States

12. Linkedin in India
Total Users in India 19 Million
Male/Female in India 51 % Male 49 % Female
Total connection/user 60
Time spend/Day/user 10 Mins, 40 Sec.
Total page view/mnt 140 Million

13. Linkedin in Indian
States

14. Pinterest in India
Total Users in India 1 Million
Male/Female in India 43 % Male 57 % Female
Followers/User 129
Time spend/Day/user 10 Mins, 40 Sec.
Total page view/mnt 120 Million

15. Google + in India
Total Users in India 34 Million
Male/Female in India 71 % Male 29 % Female
Time spend/Day/user 12 Mins, 20 Sec.
Total page view/mnt 140 Million

16. Google + in Indian
States

17. Facts About
Google +
Google “+1" button is served more
than 5 billion times daily
Google+ reached 10 million users in
a record of 16 days
News and entertainment brands –
TSeries, Forbes
India, Zoom, NDTV, FirstPost are
the most popular Indian brands on
G+

18. Way in Facebook
that can help the
business
• Creating Fan page with good Timeline.
• Creating Micro Sites.
•Adding engaging content with regular updates.
•Promoting Fan page.
•Getting started with Facebook Adds.
•Analytical reports and setup ROI goals.

19. Facebook Timeline

20. Timeline Cover
Cover photo : This prominent image space is a great opportunity to create brand
awareness. Choose something catchy and consistent with your practice’s image.
Note: Cover photos cannot include price or purchase information, contact
information, calls-to-action or any indicators such as “like” or “share” your page.

21. Custom Tabs
Your tabs may have included a promotion you run through Facebook or links to your
blog or Twitter account. Now, these tabs will be applications displayed as boxes below
your cover photo. You can change the images of these tabs as another opportunity for
branding.

22. Pinning or
Highlighting Posts
Another great feature is the ability to pin posts to the top of your Timeline. This ensures
that page visitors are viewing the most important posts on your page. Each post you pin
will remain at the top of your Timeline for 7 days, before returning to its chronological
spot.
Similar to pinning, you can now highlight posts. Perhaps you have an important post, but
already have something pinned to the top; you can highlight that post to appear bigger
than the rest.

23. Milestone
You can share your practice’s
history with milestones. Did
you expand to a new region?
Take a new doctor on board?
Share these events in your
timeline for a more personal
visitor experience.

24. Friend to Brand
Interaction
In the new experience, page viewers
will now see how their Facebook
friends have interacted with your
practice’s page. This feature is great
because it’s been proven people are
more likely to use a service if their
friends like it!

25. Microsite
Branding.
Email Campaign
Integration
Audience Grabber
Increased Online Footprint

26. Engaging Content
Good engaging content can work magic for a
brand in social media.
Quality content can engage your customers and
can trigger the indirect and direct sales.
It makes your brand more popular and visible
online.
Customer talks directly about your brand with
their circles.
Customer can share your content with like
minded people.

27. Fan Page
Promotion

28. Facebook Target
Ads

29. Twitter For
Business
Using Twitter to post about daily life allows friends and family members to keep in touch.
Many people post on topics major life events, allowing those close to them to feel more
connected on a daily basis. Clubs and other groups use Twitter to stay connected between
face-to-face meetings, allowing them to more frequently discuss common interests and
share the latest news. Twitter has often brought people together simply because they live in
the same community and use Twitter, building a "neighborly" atmosphere. Local Twitter
users who have nothing more in common than simply location will meet in face-to-face
meetings called "Tweet-ups.”

30. Twitter For
Business
Using Twitter to post about daily life allows friends and family members to keep in touch.
Many people post on topics major life events, allowing those close to them to feel more
connected on a daily basis. Clubs and other groups use Twitter to stay connected between
face-to-face meetings, allowing them to more frequently discuss common interests and
share the latest news. Twitter has often brought people together simply because they live in
the same community and use Twitter, building a "neighborly" atmosphere. Local Twitter
users who have nothing more in common than simply location will meet in face-to-face
meetings called "Tweet-ups.”