1.
Mira
Al
Abdullah
M80000771
Proposal
letter
News
Release
Photo
Opportunity
Sheet
COM353-­‐101
Dr.
Janis
Page
Spring
2011

2. 12A,
Khalifa
Tower
Corniche
Road
P.O.
Box
9765
Abu
Dhabi,
U.A.E.
February
28,
2011
Mr.
Robert
Titchener,
President
Abu
Dhabi
Ladies
Club
Yas
Island,
U.A.E.
Dear
Mr.
Titchener,
When
an
Emirati
girl
is
asked
“Where
do
you
go
to
have
fun?”
her
reply
will
most
likely
be,
“The
mall,
where
else
is
there
to
go?”
We
should
change
her
answer
to
“Abu
Dhabi
Ladies
Club”.
I
am
proposing
a
new
addition
to
your
club
called
“Splash
Away!”,
which
will
undoubtedly
attract
more
than
80
percent
of
young
Emirati
girls
across
the
Emirate.
Your
organization
provides
a
place
for
women
of
the
Emirates
to
workout,
pamper
themselves,
or
chill
out
on
the
beach.
Why
not
expand
their
options
with
one
simple
criteria,
FUN!
The
UAE
is
famous
for
the
sun
and
its
water
sports.
However,
since
it
is
a
Muslim
country
and
more
than
half
of
the
female
population
wear
a
veil,
their
options
for
places
to
go
are
limited.
Since
the
majority
of
young
Emirati
females
enjoy
water
sports,
I
propose
to
start
a
water
sports
program
(Splash
Away!)
that
includes:
jet
skiing,
parasailing,
banana
boats,
surfing,
wakeboarding,
body
boarding,
canoeing,
kayaking,
kite
surfing,
and
wind
surfing.
There
are
a
total
of
5
water
parks
in
the
UAE,
which
are
all
located
in
the
Northern
Emirates.
In
addition,
only
“Wild
Wadi”
offers
ladies
night,
hence
the
reason
it
is
packed
every
Thursday.
Young
women
need
a
place
to
go
in
Abu
Dhabi
as
well,
why
not
the
Ladies
Club?
Although
your
organization
is
not
a
water
park,
you
shall
have
an
advantage
because
of
the
extra
facilities
you
currently
offer.
The
campaign
should
include
a
number
of
tactics
to
successfully
communicate
the
new
action
packed
addition.
It’s
important
to
target
the
public
that
includes
teens
and
young
adults
who
have
a
need
for
the
thrill
on
water.
We
shall
target
young
women
in
Abu
Dhabi
who
love
sports
and
travel
all
the
way
to
Dubai
to
satisfy
their
needs.
Therefore,
I
propose
we
consider
the
following
tactics:
• Print
Ads:
posters
shall
be
distributed
in
shopping
malls.
Billboards
expressing
the
fun
of
the
new
addition
shall
be
put
up
just
before
Marina
Mall,
where
it
shall
be
easily
seen.
• TV
Ad:
it
will
need
to
be
shown
after
5:00
pm
on
family
channels
as
well
as
fashion
channels
where
women
are
most
likely
to
be
watching.
• Brochures:
to
be
distributed
in
universities
in
Abu
Dhabi
like
Zayed
University
and
Abu
Dhabi
University.
They
both
have
a
large
female
section
which
will
have
the
majority
of
our
target.
• News
release:
Ahlan
and
Time
Out
magazine
are
very
common
among
young
Emirati
women
for
its
gossip,
fashion,
and
latest
events.
Therefore,
we
can
use

3. these
magazines
to
write
about
the
new
fun-­‐filled
addition
to
reach
our
public
target.
Since
you
do
not
have
to
worry
about
competitors
in
Abu
Dhabi,
as
you
would
be
the
only
organization
that
offers
water
sports
for
females
only,
the
campaigns
are
most
important
to
increase
awareness
of
the
new
expansion.
I
have
a
great
insight
into
the
needs
and
wants
of
the
female
youth
today,
as
I
am
a
young
adult
myself
who
has
heard
a
number
of
females
wishing
there
was
a
place
they
can
go
to
“have
a
day
they
would
never
forget.”
I
can
be
a
huge
help
in
giving
you
insight
into
what
shall
be
the
most
successful
steps
to
take
towards
your
public
target.
I
believe
together
we
can
expand
your
clients
as
well
as
increase
your
reputation
and
profits.
Feel
free
to
contact
me
personally
at
+97150
8991919
or
m.j.a@hotmail.com.
I
would
be
honored
to
work
with
you
to
make
Abu
Dhabi
Ladies
Club
the
first
place
a
woman
would
go
to
have
an
unforgettable
experience.
Sincerely,
Mira
Al
Abdullah
PR
Consultant

4. To:
Tim
Calladine,
Marketing
Manager
Fr:
Mira
Jamal,
PR
Consultant
Re:
News
Release
for
the
opening
of
new
extension
in
Abu
Dhabi
Ladies
Club
Date:
6
April
2011
Attached
is
my
news
release
addressing
the
upcoming
ribbon-­‐cutting
ceremony
of
the
new
extension
of
water
sports,
Splash
Away,
in
the
Abu
Dhabi
Ladies
Club.
It
is
targeted
to
young
female
Emiratis
between
the
ages
of
13-­‐25.
It
will
be
distributed
to
Time
Out
Abu
Dhabi
because
of
its
popularity
among
our
target
public.

5. TO:
Tim.calladine@itp.com
Subject:
Abu
Dhabi
Ladies
Club
to
open
new
extension.
FOR
IMMEDIATE
RELEASE
Ribbon-­‐Cutting
Ceremony
For
Extension
Of
Water
Sports
Facilities
In
Abu
Dhabi
Ladies
Club.
ABU
DHABI,
April
11
-­‐
Her
Highness
Sheikha
Fatima
Bint
Mubarak
announces
Abu
Dhabi
Ladies
Club
is
opening
their
new
extension
of
water
sports
facilities
and
activities,
Splash
Away,
on
April
11,
2011.
“We
have
put
our
time
and
effort
into
this
project
to
give
young
women
a
place
to
enjoy
their
time
to
the
fullest,”
said
Robert
Titchener,
president
of
the
Ladies
Club.
The
Club
plans
to
open
the
new
extension
with
a
ribbon-­‐cutting
ceremony
by
H.H.
Sheikha
Fatima
Bint
Mubarak,
followed
by
an
ongoing
celebration
with
DJ
Shirley
Palmer.
“It’s
an
honor
to
play
at
such
an
important
and
long
awaited
event,”
said
Palmer.
“Abu
Dhabi
is
a
wonderful
city,
but
lacks
places
where
women
can
go
to
enjoy
such
sports.”
The
new
extension
shall
provide
classes
and
activities
with
jet
skis,
banana
boats,
surfing,
parasailing,
kite
surfing,
canoeing
and
a
number
of
other
water
sports
throughout
the
year.
“Many
think
water
sports
are
of
interest
to
males
only,”
Titchener
said.
“However,
women
deserve
an
equal
chance
to
participate
and
learn
about
these
athletic
water
sports
as
well.”
Khulood
Al
Shamsi,
a
member
at
the
club,
said,
“I
am
looking
forward
to
finally
enjoying
my
time
with
my
friends
in
Abu
Dhabi,
instead
of
traveling
to
Wild
Wadi
[A
water
park
in
Dubai]
every
Thursday.”
The
Abu
Dhabi
Ladies
Club
was
founded
in
1998
by
H.H.
Sheikha
Fatima
Bint
Mubarak
and
is
currently
managed
by
the
National
Catering
Company.
It
provides
women
all
over
the
country
with
opportunities
to
participate
in
sports,
activities,
and
a
healthy
lifestyle.
For
more
information,
go
to
their
website
at
http://www.adlc.ae/
.
Contact
Information:
Mira
Jamal
M80000771
PR
Consultant
M.j.a@gmail.com
###

6. ABU
DHABI
LADIES
CLUB
Corniche
Road
Abu
Dhabi,
UAE.
9765
02
6662228
To:
Tim
Calladine,
marketing
Manager
Fr:
Mira
Jamal,
PR
Consultant
Re:
Photo
opportunity
sheet
for
new
extension
in
Abu
Dhabi
Ladies
Club
Date:
13
April
2011
Attached
is
the
photo
opportunity
sheet
for
the
photographers
of
Time
Out
Abu
Dhabi
Magazine.
It
addresses
the
upcoming
ribbon-­‐cutting
ceremony
of
the
new
extension
of
water
sports
in
Abu
Dhabi
Ladies
Club.
The
new
extension
is
targeted
to
young
female
Emiratis
between
the
ages
of
13-­‐35.
Therefore,
it
is
convenient
for
this
particular
magazine
to
cover
this
event
because
of
their
popularity
among
the
target
public.

7. Photo
Opportunity
Sheet
FOR
IMMEDIATE
RELEASE
FOR
MORE
INFORMATION,
CONTACT:
April
13,
2011
Mira
Jamal
PR
Consultant
050
8991819
m.j.a@hotmail.com
H.H.
Sheikha
Fatima
Bint
Mubarak
to
perform
ribbon-­‐cutting
ceremony
A
sunset
view
of
jet
skis
skidding,
surfers
catching
waves,
and
banana
boats
swung
across
Abu
Dhabi
waters.
Capture
the
moment
when
fireworks
spark,
lights
shine
bright,
and
a
DJ
spins
her
beats
as
Sheikha
Fatima
cuts
the
ribbon
to
a
whole
new
wonderland
in
the
Capital.
What:
Sheikha
Fatima
opens
the
new
extension
of
water
sports
facilities
at
5
p.m.,
April
20,
on
the
beach
at
Abu
Dhabi
Ladies
Club.
It’s
the
latest
addition
to
the
club
to
expand
the
opportunities
for
women
to
take
part
in
water
sports.
Who:
Sheikha
Fatima,
chairman
of
the
Family
Development
Foundation
and
the
head
of
the
General
Women's
Union,
founded
the
club
in
1998.
She
will
be
joined
by
DJ
Shirley
Palmer,
record
producer
and
Abu
Dhabi’s
chart-­‐topping
DJ
of
the
year.
When:
The
celebration
is
set
to
take
place
at
5
p.m.,
April
20,
2011.
Where:
Abu
Dhabi
Ladies
Club
is
located
behind
Emirates
Palace.
The
event
will
take
place
on
the
beach
at
the
club.
Why:
“Women
deserve
an
equal
chance
to
participate
and
learn
about
these
athletic
water
sports,”
said
Robert
Titchener,
President
of
Abu
Dhabi
Ladies
Club.
How:
A
private
area
will
be
railed
off
for
the
press,
where
electrical
outlets
and
a
front
row
view
will
be
available
for
photographers
and
media
crew.
###
I
plan
on
sending
the
photo
opportunity
sheet
in
a
glass
bottle
with
a
cork
in
it
(As
a
message
from
overseas).
Balloons
shall
be
tied
to
the
bottle,
which
will
then
lay
in
a
basket
of
chocolate
shaped
shells.