Writing a Marketing Web Sites from Proposal to Documentation.

1. Writing a Marketing Web Sites from
Proposal to Documentation:
PRUDENTIAL VERANI REALTY
NORIZZATI BINTI ROSLAN [12BI03050]
NURHAMIZAH BINTI M. MUSA [12BI03055]
NURUL AMIRAH BINTI MOHD SUHAIMI [12BI03054]

2. Production
Background
Writer,
Information
Architect, And
Project Manager
Steve Street
Created
Graphics And
HTML Design
Ken Jones did the
programming
and technical
development
Laurie Strysko
Did The
Photographs

5. Production
Planning and
Content
Definition
Web Site
Creation
Services
Included
Approximate
Time Frame
REVISION
PLAN/SCOPE
OF WORK FOR
THE
PRUDENTIAL
VERANI WEB
SITE

6. Brochures, advertisements, older web sites, and even
marketing videos if they exist. Few top executives and
agents at Prudential Verani Realty were interviewed.
To examine the user scenarios.
The developer job is to make sure the information each user
wants is where they expect it to be on the site and in the
proper sequence..
Gathering and Grouping Site

7. Flowchart/Sitemap

9. PRUDENTIAL VERANI
Web Site
• Home page
• Section menu/introduction pages
• Static content pages
• Interactive and dynamic content pages

10. Search Engines and keywords
KEYWORDS :
simply the words visitors are like to enter into
the search engines.

11. THE HOME PAGES

12. • Hook the user’s interest
• Communicate the basic message and tone of
site.
• Introduce key site elements and lure the user
deeper into the site.
• Provide the correct keywords and frequency of
keywords to help search engine placement.
• Address legal issues.

13. THE TITLE
Function
1. Identify an open web page.
2. Provide key site information to search
engines’ spiders.
3. Identify the site in search engine and
directory lists.
4. Identify the site in bookmark lists.

15. THE MAIN MENU
Function
• Provide a brief outline of the site, giving the
user a sense of what lies within.
• Serve as a main navigational tool.

16. The Main Menu
2nd Draft : “Homes and Land”
2nd Draft : “Tools and Information: Calculators,
Maps, and More.”

17. LINKS To Exciting Elements
The Goals :
Lure the user deeper into your site.
Get the user interacting with your site.
Prudential Verani web site

18. SLOGAN/HEADINGS
• Help express the tone of the site.

19. BODY TEXT
FUNCTION :
1. Hook the user by explaining …
2. Introduce the type of material …
3. Boost the search engine rating …
4. Get the user to make contact.
5. Strengthen the legal protection for the
company.

20. • _____________________________________

21. BOTTOM TEXT LINKS
• Typically used for
legal and business
purposes.
• The place where
you will often place
the name of the
site developer.
2ND DRAFT

22. Meta tags are HTML tags that enclose
special text at the top of your web page.
Home Page Meta
Tags
1)
Description
Meta Tags
2)
Keyword
Meta Tags

23. Description
Meta Tags
Describes your site
Tags is indexed by some search
engines for keyword.
Convinces the user to click on your
link in the search engine results.
The search engine results must be
to quickly and clearly.
Stay away from meaningless
marketing hype.
Keyword
Meta Tags
The keyword meta tag
lists keywords that a user
might type in a search
box to find your site.

25. Alt tags:
 Alt tags are similar
to meta tags in
that they are part
of the HTML of
your site.
 Describe the
images on your
site in text.
 Should provide a
clear, succinct
description of
your images.
 This includes
navigation
buttons.

27. 1) Explain what
is in the section
2) Lure the
user to click
deeper into the
site
3) Provide local
navigation to
complement the
global navigation
for the entire site
4) Improve search
engine rankings

28. The body
text
Local navigation
Global
navigationThree main parts
of a well-written
section introduction
page:

29. THE BODY TEXT
 The section introduction page serves many
of the same functions as the menu.
 Some users of a site never read the body
text. They just jump to the menu to find
what they want. Other users want a little
more help and read the body text for
guidance.
The body text also has unique functions not
shared by the menu.
The text also directs the user to the
personalized search service.

30. Local navigation
The local
navigation in a
text menu on the
left, and the
body text on the
right.
Local navigation
links relate
primarily to this
section.
Underlined text
indicates a link.
Global navigation
Global navigation
links relate to the
site as a whole.
Allows the user to
go to a search page
that has a site-wide
search and a
sitemap.
Simply and cleanly
in a navigation bar
at the top of the
page.

32. GRAPHICAL
CONTENT

33. To allow easy creation
of additional text by
multiple individuals
Can add information
and respond to early
comments
Can include video,
pictures, and
audio, most blogs
are text with links
More often used
for personal
expression
Can also help a
site’s search
engine ranking
BLOGS

34. Interactive, Personalized
Content
Interactive media project can get the user to
interact with the content beyond clicking and
reading. The Prudential Verani site has a
number of examples of interactive content.
Calculators allow the user to compute how
much house they can afford, renting versus
buying options, closing costs, and mortgages.
E-mail updates allow the user to get e-mail
notification of houses that meet their criteria
as soon as they come on the market.