Excecise: The Risk Assessment steps followed for the Boston Marathon Incedent

1. Crisis Management lab
Panteion University
Advertising & Public Relations LAB
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2. RISK ASSESSMENT
BOSTON MARATHON INCIDENT
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3. GENERAL
Public crisis.
ΝΟ special situation (early warning).
Class I  Emergency situation.
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4. STEPS
Βasic group + functional group
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5. STEPS
Βasic group + functional group ✔
Check security systems
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6. STEPS
Βasic group + functional group ✔
Check security systems ✔
Check incident control room
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7. STEPS
Βasic group + functional group ✔
Check security systems ✔
Check incident control room ✔
Γραμματειακή υποςτήριξη
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8. STEPS
Βasic group + functional group ✔
Check security systems ✔
Check incident control room ✔
Secretarial support✔
Legal assistance
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9. STEPS
Βasic group + functional group ✔
Check security systems ✔
Check incident control room✔
Secretarial support ✔
Legal assistance ✔
Responsibilities
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10. STEPS
Βasic group + functional group ✔
Check security systems ✔
Check incident control room✔
Secretarial support ✔
Legal assistance ✔
Responsibilities ✔
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11. SITUATION ANALYSIS
Estimate the facts
Estimate the facts AGAIN
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12. SITUATION ANALYSIS
Estimate the facts
Estimate the facts AGAIN & AGAIN
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13. RISK-THREAT EVALUATION
Answer the vital questions
-Is there direct danger for citizens?
- Sure, there is.
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14. RISK-THREAT EVALUATION
Answer the vital questions
- Do we have time?
- No, we need to take instant action
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15. RISK-THREAT EVALUATION
Answer the vital questions
- Has the Media been informed or involved
already?
- Yes, because the event was covered by the
media the time that the bombs exploded.
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16. RISK-THREAT EVALUATION
Answer the vital questions
- Has the Authorities been informed?
- Yes.
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17. RISK-THREAT EVALUATION
Answer the vital questions
-Is there any evidence, which proves that
there is actual danger?
- Yes, the number of the victims.
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18. RISK-THREAT EVALUATION
Answer the vital questions
- Was there any warning?
- No, the incident was sudden.
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19. SITUATION ANALYSIS
Estimate the facts
Estimate the facts AGAIN
Keep calm
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20. SITUATION ANALYSIS
Estimate the facts
Estimate the facts AGAIN
Keep calm
Analyze the crisis level
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21. SITUATION ANALYSIS
Estimate the facts
Estimate the facts AGAIN
Keep calm
Analyze the crisis level
Predictions
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22. SITUATION ANALYSIS
Estimate the facts
Estimate the facts AGAIN
Keep calm
Analyze the crisis level
Predictions
Estimate the worst case scenario
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23. SITUATION ANALYSIS
Estimate the facts
Estimate the facts AGAIN
Keep calm
Analyze the crisis level
Predictions
Estimate the worst case scenario
Evaluate the involved parts 23Crisis management

24. INVOLVED PARTS
Who does the crisis concern: Marathon crowd, Boston,
Nation, the Government
Allies: Government & Authorities
Enemies: Βombers, Media
Inform the involved parties
Right messages & effective communication method
The next question
Follow up!
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25. COMMUNICATION WITH INVOLVED PARTS
Trust bank & reliability
Right & orderly communication with involved members, which
are the direct messengers
Ask the Authorities to inform the Crisis team
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26. WHAT ARE WE DOING?
Deal with the problem with the fewest
consequences + right communication
=
CRISIS BALANCE
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27. THANK YOU FOR YOUR TIME
Alexou Mirella
Alevropoulou Alexia
Dimitrakopoulou Aikaterini
Papantonopoulos Giannis
Pappa Stella
Mania Xenou, Instructor, CEO at Reliant Communications
Betty Tsakarestou, Assistant Professor, Head of Adv. & PR Lab
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