This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided

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2. The Business
Coca-Cola Company
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3. Introduction
• The Coca-Cola company is the
largest corporation, manufacturer,
retailer, distributor and marketer of
non-alcoholic beverage concentrates
syrups.
• It produces more than 500 brands in
over 200 countries or territories and
serves over 1.7 billion servings each
day.
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4. •It has a long history of
acquisition. It has
minute maid, odwalla,
barq’s, Fuze, Thumbs
up and Columbia
pictures
• It is the no#1 consumer
product fan page of face book.

5. Main Entrepreneurs of Coca Cola
John Stith Pemberton: Who made Coca Cola and
began to sell this product to people.
Asa Candler: Who bought the formula of Coke and
began its marketing which increased the sales
Robert Woodruff: Who bought the company from
Asa and because of his performance, marketing
and selling technique Coca Cola got world wide
recognition.
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8. Visions
•To become the best place to work for people
•To present the world a quality beverage brand.
•To make a difference by helping, building and
supporting sustainable communities.
•Being highly effective and fast moving organization.
Missions
•To refresh the world and inspire moments of
happiness and optimism.
•To create value and make a difference.
Values
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well 8

10. Life Cycle of happiness
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12. COMPETITORS
There are many competitors of coca-cola
company and some of them are mentioned
below:
 Pepsi.
 Mountain Dew.
 DR. Pepper
 Parle Agro.
 Nestle.

13. PepsiCo VS Coca-Cola ?
When drank together people could
differentiate the taste.
If you are comparing the original Coca-
Cola and the original Pepsi COLA, Coca-
Cola has 1 gram less carbonation than
Pepsi.
No doubt, Coca Cola is the worlds no 1
beverage company but in few countries
like Pakistan PepsiCo has won more
votes by people

14. Strategy
• focus on aggressive marketing has
been the cornerstone of the culture and
strategy of its business.
• Coca-Cola always made expansion
efforts.
• Coca-Cola not only produces soft
drinks but it also serves energy drinks,
tea, juice drinks and water.
• Acquisition for gaining competition
advantage.
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15. • The most important factor of the
Coca Cola company is it’s employees.
• Coca-Cola is selling its product to the
multinational organizations like MC
Donald's, KFC, Sub-way, Dunkin
Donuts and also keeping local market
in focus.
• Coca-Cola is focusing on public by
charitable contributions.
• Coca-Cola’s value and future
development plans lead to increase in
the interest are holders.
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16. Organizational structure
It introduced decentralization in 90s.
Organization has two operating groups. One is bottling while the other is the
corporate.
There are also operating groups. Divided on the basis of six strategic units or
continents.
These are further divided geographically.
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17. The Coca-Cola major departmentalization
Global business is organized into six geographic
Operating departments:
1. Africa
2. Pacific
3. European Union
4. Latin America
5. Eurasia
6. North America

18. Corporate
the head of the Canadian division reports to the president and COO of
the North American Group. That president reports to the CFO, who
reports to the Office of the General Counsel. The General Counsel then
reports to the CEO
Coca-Cola company has an executive committee of 12 officers. The
head of executive committee acts as the figure head of company, chairs
the board meeting, acts as CEO and therefore, the senior decision
maker.
The other executives are either responsible for regions or have an
important business specialism.
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19. Departments Command Chain
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20. Market Segmentation
DEMOGRAPHIC GEOGRAPHIC
BEHAVIOURAL PHYCHOLOGICAL
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21. MARKETING MIX
PRICING: Coca Cola products distributed according to
size and price.
PLACE: Coca Cola is available all over the world. The
distribution system of coca cola the FMCG distribution
pattern.
PROMOTION: Coca Cola adopts various advertising
and promotional strategies to create and increased
demand in market by associating with life style and
behavior and mainly targeting value based advertising.

22. MARKET OBJECTIVES
• To enable a company to control its marketing plan
• To help to motivate individuals and to reach a
common goal.
• To provide an agreed, consistent focus for all
functions of an organization.
• Further expansion of business.
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23. Situational Analysis
Though Coca Cola is number one beverage company but it still has failed to
acquire all the hearts. In few areas like Pakistan, Pepsi beats Coca Cola.
Slow decision taking process due to large organizational structure. If in the
meantime the competitor starts producing the same product it might result in
loosing customers.
The late exploring of new markets of Coca Cola may result in advantage for
competing companies.
Awareness of people, concerning the diseases and harmful affects of soda drinks.
Cases and blames on Coca Cola Company.
Product recall, which resulted in ban of Coca Cola in Brazil.
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24. IT is feared that the water used in Coke may be un health and contain pesticides.
The mineral waters were claimed as tap waters.
The company’s diplomatic nature in world war.
Coca Cola’s children time advertisement.
Cokes declaration as harmful for people by nutritionist resulted in fall of
customers.
Diet Coke which was introduced, contained more sweeteners than coke itself.
The use of caffeine cause physical dependence.
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25. CSR Activities of Coke
The company is working on different health, educational and environmental
projects, primarily for the welfare of the less privileged in the society.
It has also been among the first to respond to natural disasters, be it floods or
earthquakes, arranging relief for the unfortunate victims and participating in
their rehabilitation effort.
Its Water and Environment Conservation project undertaken with the WWF
entailed plantation of more than 30,000 trees, 72 rainwater harvesting
schemes, nurseries for 10,000 multipurpose trees and water filtration plants
access for 10,000 people. It also included a Rs 29 million component for the
clean up of Lake Saif-ul-Maluk.
Coca-Cola has also supported the establishment of the Vocational Education
Centre for the Disabled
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26. Right after the flood disaster in Pakistan, the Coca-Cola System
was one of the first to start an aid campaign in Pakistan.
CCI transfers a certain portion of its earnings before tax to
organizations that create social benefit. The “Life Plus Youth
Program” is one of the programs supported in this context.
FOR A CLEANER HAZAR: The project aims to reduce the
damages of camping tourism on the ecological areas on the
shore of the Hazar Lake by ensuring an ecologically sound
camping tourism in the region.
The Kashf Foundation has been working in Pakistan for poverty
alleviation with the vision of providing financial services to poor
households, especially women, since 1996.
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27. External Environment
• Political Factors
• Economic Factors
• Social Factors
• Technological Factors
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28. Internal Environment
Shareholders Government
Employees Consumers
NGO’s Distributors
Suppliers Partners
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29. PHOTOS OF US AND HAPPINESS

30. Awards Of Coca Cola
• COCA-COLA AWARDED FOR ITS HEALTH CAMPAGIN ON
SAFE DRIVING:
Coca-cola start the health campaign on safe driving
and awarded for this campaign at 2012 and the
NGOs decided awarded to the coca-cola company.
• COCA-COLA WIN 2011 ARETE PRIZE FOR BEST SOCIAL
PROGRAMME:
The Vice President of the Italian Confederation of
Industries, Alessandro Laterza, presented the
2011 Aretè Prize for the best social programme to
the Coca-Cola company.
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