Intrepid is a research and consulting firm that uses qualitative, quantitative, and ethnographic techniques to deliver commercial insights and innovation. It has offices in London and Seattle with a combined annual turnover of £4 million. Intrepid works with clients in industries such as IT, telecoms, media, financial services, retail, and FMCG to deliver projects in areas like new product development, customer loyalty measurement, market segmentation, and brand positioning. The company prides itself on taking a creative and flexible approach to exploring business issues and finding insights in unusual sources rather than relying solely on traditional research methods.

1. PROJECT EXPERTISE
New Product development
Customer Loyalty & Affinity
measurement
Customer and market
segmentation
OUR CAPABILITIES Employee studies
Experience design and
Scenario development
Brand positioning and
messaging
ABOUT US Product optimization
Customer needs analysis
Campaign measurement
Intrepid is about evidence based insight and innovation. Brand experience tracking
Business Planning
We use qualitative , quantitative and ethnographic research techniq
ques together with analytics to Online insight community
design management
deliver and generate commercial outputs.
SECTOR EXPERTISE
Whether in the consumer or business space, our approaches use tools and techniques that deliver insight
s
IT: Software, Hardware,
and innovation, not research reportage.
Services
Telecoms: Device, Network
All of our teams are multi-skilled and we offer a fully integrated suite o skills and techniques to deliver
of Media: Content,
consistent insight across the whole research process Marketing Planning
Education/Public Sector
Established in 1998 Intrepid is an award winning research and consu
1998, award-winning ulting business that helps clients make Financial services
Gaming
better and more informed decisions. Our offices in London and Seattle have a profitable turnover of £4
e,
Retail
million and we undertake projects in the US and UK and from these tw bases manage large scale Global
wo
FMCG
Studies.
WHAT WE DO CLIENTS
American Express
Assoc. Online Publishers
Citi Group
Ci i G
Dell
Dixons Stores Group Plc
Dunkin’ Donuts
GE Money
JWT
Leo Burnett
Microsoft
MSN
News International
Nintendo
O2
Royal Bank of Scotland
Sainsbury Bank
Somerfield
Speedy Hire Plc
Tesco Personal Finance
T-Mobile
Wunderman
INTREPID LONDON
130 Westbourne Studios
242 Acklam Road
London W10 5JJ
E info@thinkintrepid.com
T + 44 (O) 20 7524 7900
F + 44 (O) 20 7524 7901
INTREPID SEATTLE
124 NW Canal St
Second Floor
TECHNIQUES USED Seattle, WA 98107
E IntrepidUS@thinkintrepid.com
T + 1 206 547 1588
F + 1 206 547 0773
QUALITATIVE | Depth Interviews Executive Interviews On-site Case st
Interviews, Interviews, On site tudies,
tudies Focus Groups, Workshops, Brain
Groups Workshops
storming; Innovation workshops; Customer Councils, Business plannin Facilitation, Think Tanks
ng, www.thinkintrepid.com
ETHNOGRAPHIC| Virtual ethnography; Participant observation, Consumer immersion, Photo essays, Digital
MEMBERSHIPS
diaries, Insight films, Technology Trials
AAA, MRA, AMA, CMOR,
QUANTITATIVE DATA COLLECTION | CAPI, CATI, CAWI, Face-to-Face, Po ostal
AQR,MRS, RSS
ANALYTICS | Full range of Multivariate analysis techniques, Conjoint, S
Segmentation
© 2008 Intrepid

2. PROJECT EXPERTISE
New Product development
Customer Loyalty & Affinity
measurement
Customer and market
segmentation
OUR CAPABILITIES Employee studies
Experience design and
Scenario development
Brand positioning and
messaging
WHY CHOOSE US Product optimization
Customer needs analysis
Campaign measurement
Brand experience tracking
We differ from other agencies in that we look for insight and inspira
ation from a wide range of sources
Business Planning
because we know that understanding complex systems is never sim mple, requires lateral thinking
Online insight community
and solutions are rarely found in one place We know that true, com
place. true mmercially useful insights are: design management
•Rarely immediately apparent
SECTOR EXPERTISE
•Sometimes based only on a single, penetrating data point IT: Software, Hardware,
Services
•Often come from unusual sources Telecoms: Device, Network
Media: Content,
•Often discovered accidentally, where you would least expect
Marketing Planning
Education/Public Sector
•They can be often rooted in observed anomalies
Financial services
•Rarely emerge from quantitative analysis Gaming
Retail
•NOT a number, a fact or a quote from a customer. FMCG
•The future basis for competitive advantage
Working in this way takes creativity, bravery and a flexible approach to exploring and solving business issues. CLIENTS
American Express
Assoc. Online Publishers
Citi Group
Ci i G
HOW WE WORK Dell
Dixons Stores Group Plc
Dunkin’ Donuts
GE Money
JWT
Leo Burnett
Microsoft
MSN
News International
Nintendo
O2
Royal Bank of Scotland
Sainsbury Bank
Somerfield
Speedy Hire Plc
Tesco Personal Finance
T-Mobile
Wunderman
INTREPID LONDON
130 Westbourne Studios
242 Acklam Road
London W10 5JJ
E info@thinkintrepid.com
T + 44 (O) 20 7524 7900
F + 44 (O) 20 7524 7901
INTREPID SEATTLE
124 NW Canal St
Second Floor
AWARDS WE’VE WON Seattle, WA 98107
E IntrepidUS@thinkintrepid.com
T + 1 206 547 1588
F + 1 206 547 0773
2008 M R S C on fe r e nc e : Best Newcomer, What Virtual W o orlds Tell Us, Intrepid US
2008 The Marketing Society Awards for Excellence: Cust o m e r I n s i g h t W i n n e r ( B 2 B ) O 2
www.thinkintrepid.com
Corporate Advisory Council
2006 M a r k etin g R es e a r c h Aw a r d s : B e s t u s e o f R e s e a r c h f o r C u s t o m e r I n s i g h t : O 2 3 G
MEMBERSHIPS
Technology Trial (J O INT WINNER )
AAA, MRA, AMA, CMOR,
2006 M a r k etin g R es e a r c h Aw a r d s : Clerical Medical Cust o m e r a n d P a r t n e r E x p e r i e n c e
t
AQR,MRS, RSS
P r o g r a m (J O I N T W I N N E R )
2006 M a r k etin g R es e a r c h Aw a r d s : R e s e a r c h i n t h e F i n a n cial Services Sector: Clerical © 2008 Intrepid
Medical Customer and Partner Experience Program m