advertising,outdoor advertising

1. 10+ reasons why drink brands should use Outdoor

3. Being in the outdoor environment is part of the going out feeling

9. Outdoor builds brand equity- it is a great brand builder Consumers feel outdoor advertised brands are desirable Outdoor creates awareness, familiarity and fame It’s strongly correlated with strong and growing brands. See “Brand Building Power of Outdoor” 2010 research

10. Controllable placement Outdoor offers great targeting possibilities, in both people and places These include city centre going out areas, shopping centres, mass transit hubs, out of town malls, student campuses, downtown pedestrian precincts...

11. Proven effectiveness For FMCG products, Brand Science research now shows the ideal media share for outdoor is 22%

12. Heavy Outdoor audience represents more drinks consumers – beer, wine and cider Adult 000’s Source: CBS Outdoor, TGI Media Neutral quintiles 2010 “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium

13. Heavy Outdoor audience represents more drinks consumers – champagne and spirits Adult 000’s Source: CBS Outdoor, TGI Media Neutral quintiles 2010 “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium

14. Word of mouth: Outdoor audience delivers more influence about drinks brands Source: CBS Outdoor, TGI Media Neutral quintiles 2010 “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium

15. Top drinks advertisers trust outdoor Highest spending drinks advertisers in outdoor 2010 (Average expenditure £1.18m) Coca-Cola, Glaxosmithkline, AB Inbev, Diageo, Molson Coors, Innocent, Bacardi Martini, Heineken, Carlsberg, Wells & Youngs, Brown Forman, Red Bull, Beverage Brands, Pepsico, Miller Brands, Unilever, C&C Group, Halewood International, Britvic, Starbucks, Cote du Rhone Wines, Pernod Ricard, Danone, AG Barr, Isklar, Bettys and Taylors, Highland Spring, Strauss Group, Fuller Smith and Turner, UBSN, Gaymer Cider, West Indies Rum and Spirits, First Drinks, Constellation Europe, Tetley Group, Moet Hennessey, Taylors of Harrogate, E&J Gallo Wines, Drink Neuro, SA Brain, WT Foods, Cobra Beer, Edrington Group, JW Lees, Caledonian Brewery, Nestle, Twining