3. AO1 Develop: studying work by other artists or
designers
AO2 Refine: doing experiments to find out what
works best for your ideas
AO3 Recording: making sketchbook drawings,
notes, photographs and presentations
AO4 Present: offering a final outcome
How will my work be marked?

4. Some important Typography Vocabulary
TypeLettering
lowercase
Character
Character
SansSans
SerifSerif
SerifSerif
Font
… begin to fill in your Graphics Vocabulary sheet

5. Task 1
Spider Diagram
Home Learning: Due Wednesday 11th
September
Complete Spider Diagram
Create a ‘Spider Diagram’
page in your sketchbook
FULL of ideas for all the
possibilities to do with ‘Text
and Image’.
You may choose to stick in
examples that you have
found to enhance your written
ideas.

6. On your Spider Diagram put these four sub-headings
Illustration
Typography
Advertising
Packaging

7. Brief: Creative Letter
Write up the Design Brief in your sketchbook (you may choose to
type it). It should have the title: ‘Brief: Creative letter’ and be well presented
Home Learning: Due Wednesday 18th
September
Task 2
Design Brief
a letter inspired by
patterns and mark- making.
You should use one of your
initials. You should research
and develop an original
design to represent your
chosen letter. This task will
take inspirations from
Designers and your
environment to create
sketchbook work and a
professional outcome.

8. Look around you… there are
patterns everywhere! ….your
school tie, plants, your pencil
case... Use objects to create
intricate patterns and marks
using a fine liner.
Task 3 Mark -Making
Home Learning: Due
Wednesday 25th
September
Complete at least a double page of mark-
making in your sketchbook. This should
include the title ‘Mark-making’ and have
annotations showing where the patterns
have been drawn from.
For extra marks you could take a few
photographs!

9. Mark-making ideas

10. •
All Artists and Designers will
research the work of others to
gather INSPIRATION.
•
Create a page of Artist
research on ONE of the
following Designers:
•
Sean McCabe (designs as
Seanwes)
•
Craig Ward
•
Evelin Kasikov
•
Ooli Mos
•
David Smith
Task 4: Research
Home Learning:
Due Wednesday 2nd
October
Complete at least a double page of Artist
Research. This must include: a title, good
quality images, a transcription and facts
and opinions (using the ‘How to write about
Artists’ sheet)

11. Sean McCabe
https://seanwes.com/about/
Sean McCabe or Seanwes
creates hand lettering. He is
also an Artist, Type Designer
and Illustrator,

12. “I was inspired by such simple and ordinary things as mosses and lichens. Maybe
they are not as magnificent and beautiful as trees and flowers, but they are really
old and they have so many different and interesting forms! I think they have
something from animal nature.”
‘Mossy alphabet’ by Ooli Mos

13. Craig Ward is a British born designer
and art director currently based in
New York. Occasional artist,
sometime author and a contributor to
several industry journals, he is
known primarily for his pioneering
typographic works.
•
http://wordsarepictures.co.ukCraig Ward

14. Evelin Kasikov is a graphic designer and author
of CMYK embroidery. She spent a decade
working in advertising before completing an MA
in Communication Design at Central Saint
Martins
Her approach to craft is analytical and firmly
rooted in her graphic design background. She
uses typography, grid systems and design
techniques to challenge the preconceptions of
embroidery.
Her embroidered illustrations have been
commissioned by the likes of The Guardian,
WIRED and The New York Times, as well as
published in design books and magazines
worldwide.
http://evelinkasikov.com/About-Evelin-
Kasikov-contact
Evelin Kasikov

15. David Smith
David Smith is inspired by
Victorian lettering and he is a
name that has become well
known in sign-writing circles with
high quality, hand crafted
reverse glass signs and
decorative mirrors. It is fair to
say that now-a-days this is the
main thrust of his work. There is,
however, more to his story.

16. 1.Choose a letter from your initials
2.Trace the boxes from the
worksheet into your sketchbook
and draw your chosen letter a
hundred different ways in the
boxes.
3.Add the title ‘Initial Letter Designs’
Task 5: Initial Letter Designs
Home Learning:
Due Friday 11th
October
Complete Initial lettering in your
sketchbook

17. http://alphabet100.blogspot.c
a Useful Website for ideas

18. Create at least two final design ideas in your sketchbook.
You should write notes next to your designs which EXPLAIN
your thinking.
Create at least a double page of photographs. These
photographs should be close ups that have inspired your
mark-making and pattern
Task 6: Sketchbook Designs
Home Learning:
Due Wednesday 6th
November
Complete two sketchbook designs and photographs

19. Present your completedPresent your completed
letter design on a sheet ofletter design on a sheet of
A3 paper (mounted on blackA3 paper (mounted on black
card). Your letter shouldcard). Your letter should
measure 18cm in height andmeasure 18cm in height and
be presented using a blackbe presented using a black
fine liner.fine liner.
Task 7: Final Design
Home Learning: Tbc