http://mymissassist.com Missy Tincher of My Miss Assist. If you have written a blog post that you are sure has quality content and looks appealing, but it’s not receiving the attention you think it deserves, the simple reason could be that you didn’t create a clickable title. There are many ways to create a clickable title, but here are a few suggestions to think about before you write your next blog post:

1. www.MyMissAssist.com
Missy Tincher
Content Marketing
Manager

2. • Have you written a quality blog
• post, but it’s not getting attention?
• The simple reason could be you didn’t create
a clickable title.
www.MyMissAssist.com

3. • The Title is one of the most
important pieces to your
blog post!
www.MyMissAssist.com

4. • If potential readers feel that way about the
title, they may think the article isn’t
interesting, either.
• They will move along without clicking on title.
www.MyMissAssist.com

5. • According to Copyblogger:
• 8 of 10 people will read
• a title, but only 2 out of
• the 10 will read the
• remaining content.
www.MyMissAssist.com

6. • An appealing title
can make or break
your blog post!
www.MyMissAssist.com

7. • The following are a few
suggestions to think about
before writing your next blog
post:
www.MyMissAssist.com

8.  Capture audience’s attention
 Explain why blog content will help them
 Most are looking for solutions to their problems
www.MyMissAssist.com

9. Writing about a recent event or new
announcement?
Make a reference to that
information in your title.
www.MyMissAssist.com

10.  Explain what you have written
 Do not be too vague
Tip: Never create a title that is not related to what
you are writing about. That will immediately turn a
reader off & they may never return to your blog. This
tactic is deceiving and may ruin your reputation.
www.MyMissAssist.com

11. Add power words/phrases in title. Here are a
few:
 “How to”
 “Where to find”
 “Amazing”
 “For newbies”
 “Top #” (however
many you are listing)
www.MyMissAssist.com

12.  Emotions play a big part in how your readers
will react to your title.
 If emotions are stilled, people are more apt to
make decisions.
Per Antonio Damasio’s somatic marker hypothesis,
“ Emotions and their biological underpinnings are involved in
decision-making (both positively and negatively, and often non-
consciously).”
www.MyMissAssist.com

13.  Write how many points you are
going to be writing about
 Sets expectations for your blog
post
 How many issues
 How many ideas
 How many tips
www.MyMissAssist.com

14. • Writing about a specific location or person?
Mention that.
• If someone is searching online for that
location or person, it will stick out.
www.MyMissAssist.com

15. • Include your main keyword/keyword phrase
for your article in the title.
• Place it towards the beginning of title.
www.MyMissAssist.com

16. Use less than 70 characters in your title
to meet Google’s search engine results.
If you don’t do this, the title will show up like
this when someone searches online (…):
www.MyMissAssist.com

17. • These are just a few things to keep in mind when
creating a clickable blog post title. If you keep
the title compelling, engaging with emotions, use
numbers or names, include a keyword phrase
and do not make it too long, you will have a
better chance of getting your blog posts read.
www.MyMissAssist.com

18. www.MyMissAssist.com
Missy Tincher
Content Marketing
Manager