Google plus marketing success
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Google Plus marketing success for small business owners
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Google plus marketing success
- 1. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . GOOGLE + MARKETING SUCCESS Why Every Small Business Should Have an Account! www.yourmarketingcoachonline.com .
- 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business. www.coachmisty.com
- 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
- 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY 1. 2. 3. 4. 5. 6. . Why market on Google Plus How to increase visibility of your business How to draw more traffic to your website How to capture leads How to convert those leads to sales Lastly, 6 ways to promote your Google + page www.yourmarketingcoachonline.com .
- 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHY MARKET ON GOOGLE PLUS “Google+ is Google itself. We’re extending it across all that we do —search, ads, Chrome, Android, Maps, YouTube— so that each of those services contributes to our understanding of who you are.” -Bradley Horowitz, Vice President, products for Google+, Google. Wired, September 27, 2011 www.yourmarketingcoachonline.com . .
- 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHY MARKET ON GOOGLE PLUS www.yourmarketingcoachonline.com . .
- 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHY MARKET ON GOOGLE PLUS www.yourmarketingcoachonline.com . .
- 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHY MARKET ON GOOGLE PLUS • • • • • • • • • • • Get found (by your customers and prospects) Connect and engage with current and potential prospects Create community around your business Promote content (webinars, seminars, blogs) Generate leads (create more with less money) Foster relationships Learn Improve customer service Stay on top of industry changes See market opportunities Etc….. www.yourmarketingcoachonline.com . .
- 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . INCREASE VISIBILITY www.yourmarketingcoachonline.com . .
- 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . INCREASE VISIBILITY www.yourmarketingcoachonline.com . .
- 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . INCREASE VISIBILITY www.yourmarketingcoachonline.com . .
- 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . INCREASE VISIBILITY www.yourmarketingcoachonline.com . .
- 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . 6 WAYS TO GENERATE LEADS ON GOOGLE + THROUGH 1. 2. 3. 4. 5. 6. Organic Searches Content Updates Images & Video Hashtags Google+ Events & Hangouts AdWords campaigns with social extensions www.yourmarketingcoachonline.com . .
- 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . GENERATING LEADS Boost Website Traffic Content shared publically can be found in organic searches Visibility (Facebook 16%......Google + 100%) www.yourmarketingcoachonline.com .
- 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . . GENERATING LEADS Through Content Updates www.yourmarketingcoachonline.com
- 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . GENERATING LEADS Through Images and Video www.yourmarketingcoachonline.com . .
- 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . . . GENERATING LEADS Through Hashtags PRO TIP: Use relevant key words in your text and title. Step it up a notch and put “quotes” around keywords to rank higher. www.yourmarketingcoachonline.com
- 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . GENERATING LEADS Through Google Hangouts www.yourmarketingcoachonline.com . .
- 19. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . GENERATING LEADS Through Google Events www.yourmarketingcoachonline.com . .
- 20. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . GENERATING LEADS Through Google AdWords www.yourmarketingcoachonline.com . .
- 21. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . CONVERTING LEADS Through a Lead Nurturing System www.yourmarketingcoachonline.com . .
- 22. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . 6 STEPS TO PROMOTE YOUR PAGE 1. 2. 3. 4. 5. 6. Send an email blast and a link to your G+ Page Add the Google + Badge to your website Link you page to other social media sites (Facebook, Pinterest, Linkedin) Promote offline Follow other Businesses Add people to your circles www.yourmarketingcoachonline.com . .
- 23. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. 3. 4. 5. 6. . Why market on Google Plus How to increase visibility of your business How to draw more traffic to your website 6 ways to generate leads How to convert those leads to sales 6 steps to promote your Google + Page www.yourmarketingcoachonline.com .
- 24. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
Notas del editor
- Bigger and better cover photos (your cover photo is like a billboard for your business).
- Users who opt-in to the new Google Maps rate businesses on a scale that ranges from one to five stars. Nowcustomers will be able to find up-to-date, accurate information on your business faster than ever.
- Cadbury Chocolate example…From customer appreciation events to feedback sessions, distributed team gatherings to concerts, video calls make it easy to reach out and talk with people around the world. With one click, you can set up face-to-face conversations with customers and colleagues alike – all via high-quality video calls. You can make the conversation even bigger by hosting a Hangout On Air, allowing you to live-stream and record your video call so the whole world can watch.But why should we use it in business?The business world is already benefiting from its value for situations such as corporate meetings and keeping things on schedule. With Hangouts, you know when someone is online or when they are typing, and you can easily exchange files, photos or have a quick video call. If the person you want to speak to isn’t online, you can get a notification when they are, and it’s easy to keep track of all your Hangouts. It’s also fun and helps make your business more interactive!Hangouts are particularly great for tech insiders and people who want to stay connected to their customers. For instance they can announce in their newsletter that they’re hosting a Hangout, instantly getting the company more attention. The addition of “‘if you can’t make it, we’ll have the video for you later” will also attract more viewers.
- Add people to circles
- People love visual media. That’s why Google+ makes it easy to add images and videos to your posts in a big, beautiful way. We aren’t talking tiny thumbnails; your followers will see your photos and videos easily, even on smartphones. So don’t hesitate to drag and drop images and videos for easy sharing and greater engagement.
- Google Plus recently started automatically adding hashtags to the content you share. Google+ will look at your post to determine what it's about, hashtag it accordingly, and then rank relevant conversations across the network. When users click on the hashtag, the card flips, and users can browse related content right there (see below). Users can also add their own hashtags or remove the ones automatically generated by Google whenever they want.
- AdWords is Google’s advertising tool which allows users to create ads that target potential customers when they search for those products or services on Google. The advertiser can control how much to spend on each click, daily budget, and where ads appear. Charges only apply when the ad is clicked.AdWords allows advertisers to target ads based on their interest. Users will see relevant ads based on their search query.
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- Google + BadgeOne of the easiest ways to promote your page is to add the badge to your site so that visitors can engage with you on your Google+ page. You can add the Google+ badge to any of your pages simply by adding a short snippet of code to the page’s HTML. Visit the Google+ badge configuration tool to customize your badge size and generate the code snippet to add to your page. Or use these codes…G+ Badge linkhttps://developers.google.com/+/web/badge/?utm_source=gpyb&utm_medium=site&utm_campaign=rG+ Buttonhttps://developers.google.com/+/web/+1button/?utm_source=gpyb&utm_medium=site&utm_campaign=rG+ Share Buttonhttps://developers.google.com/+/web/share/?utm_source=gpyb&utm_medium=site&utm_campaign=r