2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.
4. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - .
WHAT
WE
ARE
GOING
TO COVER
TODAY
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5 Key components of an effective website
3 Components of a visually appealing web
design
10 Things people hate about websites
Converting visitors to leads and buyers
5 Components to optimizing your website
You know you need a re-design when…
www.yourmarketingcoachonline.com
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5 KEY COMPONENTS
OF AN EFFECTIVE WEBSITE
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Building know, like and trust (informing)
Engaging the visitor
Converting visitors into leads
Being found (optimizing - SEO)
Mobile / tablet capable
www.yourmarketingcoachonline.com
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BUILDING KNOW, LIKE AND TRUST
Visual Appeal
• First impressions are 94% design-related
• 75% of users admit to making judgments about a company’s credibility
based on their website design (Stanford Web Credibility Research)
www.yourmarketingcoachonline.com
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OPTIMIZING YOUR WEBSITE
On page SEO
Directory Listings
Claim your free Google listing
Social Media Integration
Adding new content (Blogging)
www.yourmarketingcoachonline.com
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MOBILE / TABLET CAPABLE
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Over 20% of Google searches are performed on a mobile device.
In 2012, more than half of local searches were performed on a
mobile device.
In the United States, 25% of internet users only access the
internet on a mobile device.
61% of people have a better opinion of brands when they offer a
good mobile experience.
25.85% of all emails are opened on mobile phones,
and 10.16% are opened on tablets.
(Smart Insights)
www.yourmarketingcoachonline.com
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YOU KNOW YOU NEED
A RE-DESIGN WHEN...
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You have not defined your brand
You have not defined your market
You need to ramp up your content to engage and connect
You are not capturing leads
You are not mobile / tablet capable
You have not updated your website in the last 2 - 3 years
www.yourmarketingcoachonline.com
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Can you hear me?Thank you for joining me.This call is recorded…you will receive the recording later today.We have a lot to cover today!
(Whitespace) Keep in mind that people skim not read…
Shoppers biggest question is “what’s it going to cost me?”Small Business Owners don’t have time to waste on shoppers that are not ready to buy.If you don’t have your price on your website you will waste time with shoppers that are not ready.
Why you do what you do – rather than just what you do…
Think about what your ideal client is thinking about when they start their search…
If you liked what you heard today…do me a favor…share my ad on Facebook to help me promote my next webinar!