Using Linkedin to market your small business

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USING
LINKEDIN
TO MARKET
YOUR BUSINESS
www.yourmarketingcoachonline.com
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2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.
www.coachmisty.com

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MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
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WHAT
WE
ARE
GOING
TO COVER
TODAY
1.
2.
3.
4.
5.
Build a Powerful Profile
Optimize your Profile to be found
How to Build a Strong Network
How to Market your Business
How to Build your List and Generate
Leads
www.yourmarketingcoachonline.com
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What's crystal clear is that every single employer or
client who considers hiring you will Google you, check
you on your Linkedin profile and assess it.
- Wired (Alexandra Chang)
www.yourmarketingcoachonline.com
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CONNECTED
www.yourmarketingcoachonline.com
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OPTIMIZING YOUR PROFILE
You can’t be found if you don’t optimize your profile.
Over 230 million Professionals using Linkedin (2 join every second)
www.yourmarketingcoachonline.com
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OPTIMIZING YOUR PROFILE
How do you want to be found?
What are the key terms people would use to try and find you?
Do a search…see if you come up.
www.yourmarketingcoachonline.com
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www.yourmarketingcoachonline.com
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www.yourmarketingcoachonline.com
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OPTIMIZING YOUR PROFILE
There are 5 main area you want to use those key words:
1.
2.
3.
4.
5.
Headline
Work Experience
Past Work Experience
Summary
Specialties / Skills
www.yourmarketingcoachonline.com
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BUILDING A POWERFUL PROFILE
Complete Your Summary 100%
• Tell your story of who you are
• Answer questions such as
• What are your top 3 accomplishments
• What is the most important thing your audience
needs to know about you / your company
• What makes you different than your competition
• What action do you want people to take after
reading your summary (insert a CTA)
www.yourmarketingcoachonline.com
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BUILDING A POWERFUL PROFILE
Tips
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•
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•
Keywords in Headline
Have a great profile pic
Edit your vanity URL
Edit your company website
Headline
Vanity URL
www.yourmarketingcoachonline.com
Website

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BUILDING A POWERFUL PROFILE
Tips
Complete Specialties /
Skills and Expertise Section
Use keywords
Endorse others…they will
endorse you in return…
www.yourmarketingcoachonline.com
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BUILDING A POWERFUL PROFILE
Optimize
Use keywords that match the terms users would type
into their search box to find you and your company in:
• Summary
• Headline
• Skills and Expertise
Profiles that are 100% complete are 40x more likely to be found.
www.yourmarketingcoachonline.com
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BUILD A STRONG NETWORK
Why Build a Strong Network:
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•
•
•
•
The more networks you have the higher you rank
A strong Linkedin presence will show up in Google
searches
Higher credibility – more connected
Opportunities – you can have more people find
you, contact you, and help you
Help others – you bring value…share it!
www.yourmarketingcoachonline.com
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BUILD A STRONG NETWORK
Who should you connect with?
Everyone you can!
Strive for 500+ connections
Someone can search your name and not find you if they
are not at least a 2nd degree level connection to you…
www.yourmarketingcoachonline.com
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BUILD A STRONG NETWORK
Here are 7 ways you can get connected TODAY:
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7.
Email Address Book
Alumni
Signature Line
Newsletter
Print
Website
Linkedin Groups
www.yourmarketingcoachonline.com
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MARKETING YOUR BUSINESS
Give Recommendations
www.yourmarketingcoachonline.com
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MARKETING YOUR BUSINESS
If people have viewed your profile send them a message
“I noticed that you have viewed my profile…”
www.yourmarketingcoachonline.com
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MARKETING YOUR BUSINESS
Post regularly in your Activity Updates
(Hootsuite)
www.yourmarketingcoachonline.com
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MARKETING YOUR BUSINESS
What to post:
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Promote events (networking, seminars, or webinars)
Promote new blogs
Promote conventions, trainings, or places you travel to
Ask questions*
Share inspiration
Share article’s you found helpful***
www.yourmarketingcoachonline.com
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MARKETING YOUR BUSINESS
Share using Sharing Bookmarklet
www.yourmarketingcoachonline.com
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MARKETING YOUR BUSINESS
You only have 140 characters that can be viewed so
be short but impactful
and use bitly.com to shorten links
www.yourmarketingcoachonline.com
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GENERATE LEADS – LIST BUILDING
• Start a group
• Join groups
• Participate in the groups
www.yourmarketingcoachonline.com
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WHAT
WE
COVERED
TODAY
1.
2.
3.
4.
5.
.
Building a Powerful Profile
Optimizing your Profile to be found
How to Build a Strong Network
How to Market your Business
How to Build your List and Generate
Leads
www.yourmarketingcoachonline.com
.

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QUESTIONS
www.yourmarketingcoachonline.com
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ADD BLOG
www.yourmarketingcoachonline.com

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ACTION STEPS
1.
2.
3.
Optimize your profile
Follow the 7 steps to add connections
Put time in your schedule to post regularly***
www.yourmarketingcoachonline.com
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