This document discusses how regular people are successfully promoting tourism online through their own social media efforts. It profiles 4 individuals - Cody Heitschmidt who promotes his home state of Kansas on Twitter, Susan McNaughton who hosts the popular #ScotlandHour hashtag on Twitter, Liza Pierce who blogs about Maui, Hawaii, and Doug Anweiler who shares content about Nova Scotia, Canada. It emphasizes that individuals do not need fancy resources and can make an impact by authentically sharing their destinations online.

1. Power of One
Little Guys Win Online
Sheila Scarborough
@SheilaS
TourismCurrents.com

2. You Don't
Have to Be Fancy
@Sheila

3. 4 Stories: Regular People
Cody Heitschmidt – Kansas
#ScotlandHour on Twitter
Liza Pierce – Maui, Hawaii
Doug Anweiler – Nova Scotia, Canada
@SheilaS

4. Cody Heitschmidt
@CodyKS
@Sheila
S

5. #ScotlandHour on Twitter
@SusanMcNaughto @BAIRDSTRAVEL
n
@Sheila
S

6. Liza Pierce
@AMauiBlog
@Sheila

7. @Sheila
S
Doug Anweiler
@AuthenticCoast

8. Plenty!
@Sheila

9. Photo Credits
All by Sheila Scarborough unless indicated otherwise
 Little Guy Frog Liza Pierce (courtesy
(courtesy Anna Tesar on Peter Liu)
Flickr Creative Commons)
Doug Anweiler (used
 Cody Heitschmidt with permission,
(courtesy Baylee R DesBarres Manor Inn via
Heitschmidt on Facebook) Authentic Seacoast on
Facebook)
 Susan McNaughton
& Dougie Baird (via
their websites)
@Sheila
S

10. Thank you very much!
Sheila Scarborough - Tourism Currents
@Sheila
S