2. The Need
Driven by …
Human nature and human desire
Avoid blame …
Blame others / Invoke higher power
Inflict pain …
On one’s self / Others
It’s all about sharing
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3. The Market For Sharing
Large market
Pet food > $2B/year
Gift market > $10B/year
Political lobbying > $50B/year
Pork barrel legislation > $500B/year
Market growth indicators
S&M websites
Cost of divorces
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4. Initial Product: Hair Shirts
Environmentally friendly
Can be offshored
Manufactured or sold
Low cost of goods
Raw materials
Useful but always annoying
Lots in common with software
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5. The Process
Single process
Manufacturing
Marketing
Fund raising
Economies of scale
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11. Really Blame Others
Significant Blame – Specialty Item
Democratic Model Republican Model
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12. Financing Requirements
$200K test marketing
$2.5 M Logo design
$10 M Launch Promotion
$15 M Salaries and audit fees
$ 5 M Shareholder suit defense fund
… plus travel, tolls, parking
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