1. Team Vogue presents
Website: http://www.beauty-insight.com
Facebook: http://www.facebook.com/beautyinsight
Twitter: http://www.twitter.com/beauty_insight
Vision: To become the bridge
between consumers and trusted
experts in the beauty industry

2. Business Model Canvas
Key Partners Key Activities Value Proposition Customer Customer Segments
Relationships
Facial recognition Build a massive beauty INSTANT, Friends and friends Women 18-44, urban,
and online makeup ontology, taxonomy personalized, of friends aka social already buying and/or
technology and attributes cross- unbiased beauty media researching online,
linked with products in recommendations into cosmetics
the industry from experts you can buying in high
Cosmetic and trust volume or high
supply companies frequency, who
demand personal
PUBLISHING attention and
HOUSES customization for
Beauty/Fashion/Gos their beauty routine
sip magazines Key Resources Channels
UX Team
FASHION HOUSES Beauty industry Website
Runway shows experts with
Beauty trends unsurpassed product
knowledge, as well as
SOCIAL skincare specialists
NETWORKING such as dermatologist
Rules Engine
Following trends and new
product innovations that are
worthy of endorsement.
ONLINE PLATFORM
Cost Structure Revenue Streams
VALUE DRIVEN SUBSCRIPTION OR PAY-PER-USE
SALE OF MERCHANDISE = FIXED 60% GROSS MARGIN
Freemium
Staff (most expensive) Offer complementary consultation for the first-time
Overhead for website
COGS users.
STRATEGIC PARTNERSHIPS: ACCESS TO USERS
Charge fee to access on-going services. (Needs
validation)

3. What we thought
We are doing well! We could make this work.
Just go with multiple ways to generate revenue.
What we didn’t think
How would this scale?
Too many revenue models would confuse the customer.

4. What we did
We took advice • From the class session on keeping revenue models simple
We took more advice • Jim pointed us towards facial recognition
We talked to • Patented technology that provides multitude of facial
Modiface attributes and applies makeup online
While we continued • 20 more women interviewed
to talk to customers • Started receiving feedback and beauty questions on FB
And we continued • This time with Twitter and Slideshare
with promotion • Insight Today FB campaign seems to be working (300+ Likes,
65+ people talking about us)
experiments

5. What we found
All of this needs
ongoing
customer
Pivot validation
The key lies in a “recommendation rules-engine”
We will use our expertise in beauty industry along with a network on external
beauty experts to create a prototype of this engine
We will provide “instant” personalized recommendations – practically ZERO
marginal cost of adding a new customer, not limited by the number of beauty
experts we have
Keep the revenue model simple by offering pre-paid subscription and timed
auto-shipments

6. Website – http://www.beauty-insight.com
Graphic Wireframes Sign-in
design for created and working
beta launch linked for with native
complete key pages and 6 other
types of
accounts

7. Beauty sessions with gorgeous Berkeley ladies
Zulma @1:00 PM Zulma @1:20 PM Carol @2:00 PM Carol @2:20 PM
The Magician
Shino @1:30 PM Shino @1:50 PM

8. Promotions @ Facebook, Twitter and Slideshare
Out of 300+ likes, 200+ is
purely from this FB campaign
running @$2 per day. AKA –
we don’t even know these
200 people

9. Where we are going…
Work towards
completing one
flow (Eyes) of
sign-up to Initiate rules engine
purchase prototype
interaction (MVP) development
Keep validating Serious
customers and efforts to
continue obtain
promotional funding
experments