MBA 3RD SEM

1. A Study of Telecom Industry Presented by: MITHUN GHOSH 9163797960

2. INTRODUCTION Telecom in the real sense means transfer of information between two distant points in spaceTelecom is a huge and varied fastness of technologies, companies, services that is truly global in nature Telecom stands as one of the most essential elements of the business world in terms of “Connecting the World”

3. History of Telecom Industries

4. Overview of Telecom Industries Indian Telecom sector, like any other industrial sector in the country, has gone through many phases of growth and diversification. Starting from telegraphic and telephonic systems in the 19th century, the field of telephonic communication has now expanded to make use of advanced technologies like GSM, CDMA, and WLL to the great 3G Technology in mobile phones. Day by day, both the Public Players and the Private Players are putting in their resources and efforts to improve the telecommunication technology so as to give the maximum to their customers.

5. Mobile company market share (as on 30Th apr,2009) Fixed line Telephone Mobile Telephone

6. Players of Telecom Industries Airtel BSNL Vodafone Reliance Idea

7. All players are launched net usage by USB (plug & surf from anywhere)

8. AIRTEL Established in 1995 by Sunil Mittal as a Public Limited Company, Airtel is the largest telecom service provider in Indian telecom sector. With market capitalization of over Rs. 1,360 billion, Airtel has 24% of total market share of GSM service providers. Providing GSM services in all the 23 circles, Airtel was the first private player in telecom sector to connect all states of India. Also, Airtel is the first mobile service provider to introduce the lifetime prepaid services and electronic recharge systems.

9. SWOT Analysis

10. AIRTEL DATA CARD:- USB Modem – Rs. 3999/-

11. VODAFONE Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 20 circles with over 54.63 million customers. Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 269 million customers worldwide. Vodafone partnered with Essar Group as its principal joint venture partner for the Indian market.

12. VODAFONE DATA CARD USB Modem – Rs. 2999/- Special Offer: (12 month advance Rental Plan) Advance Rental: Rs. 5999/- Period: 12 Months Data Bundle: 1 GB usage per month for 12 months. Note: Customer is moved to Rs. 499/- (1 GB) plan at the end of offer period

13. BSNL(Bharat Sanchar Nigam Ltd.) Founded in 2000, Bharat Sanchar Nigam Ltd. India's largest public sector Telecommunications Company providing a wide variety of telecom services. Its service range covers Wire line, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, VSAT, VoIP services and 3G service , etc. In 2005-06, the BSNL earned revenues of Rs. 40,177 crore, & In 2007-08, the BSNL earned revenues of Rs.38,053 crores.

14. BSNL Evdo Data Card Tariff What is EVDO :This word stands for Evolution-Data or Evolution-Data Optimized is a internet service standard for wireless internet connections with speeds ranging upto 2.4Mbps

15. IDEA Joint venture of Aditya Birla Group and Tata Group. Idea Cellular, is a part of Aditya Birla Nuvo, a flagship company of the Aditya Birla Group Idea is growing its network in 11 circles. Idea offers both prepaid and post paid services in the GSM network. It has 11% market share. Idea has a base of 2.3 crores subscribers all over the country. A three-year contract was signed between Idea cellular and Ericsson for GSM expansion.

16. IDEA NETSETTER DATA CARD Idea Net setter data card Price in India – Rs. 2490/- MRP (incl of taxes) Idea Net setter data card Features Global roaming GRPS Data and SMS capabilities. Plug & Play function, no installation CD required SIM-lock function

17. RELIANCE Established in 2002, Reliance communication is the wholly owned subsidiary of Anil DhirubhaiAmbani Group of Companies providing the telecommunication services. Reliance offers prepaid and postpaid mobile services with R-world and fixed line services with broadband services. In 673 cities, Reliance Communications offers a wide range of telephony services. With an optical fiber network of 80,000 kms, the company aims at providing best services to its customers.

18. Reliance Net connect Broadband+ Price Rs. 2299/- Additional usage @Rs.1per MB Wireless broadband for laptops and desktops Download speeds up to 3.1 Mbps and upload speeds up to 1.8 Mbps Simply plug and play

19. Evaluation Criteria & Parameter of Competitors

20. Marketing Mix

21. Marketing mix

22. Competitive Analysis (Positioning Strategy) Vodafone has veered towards warmth and emotions. Vodafone used the powerful visual imagery of a dog. Airtel Positions itself as a lifestyle brand. Airtel choose to use music, which is not nearly as effective.

23. Competitive Analysis (Target Audience) A group or class of persons enjoying superior intellectual or social or economic status Up market class of people They are targeting middle class person as their target audience. It can be justified by their product like chota recharge.

25. The technology is intended for SMARTPHONES -

26. It offers 3 Mbps speed for downloading, which is very high as compared to that of the 2G technology.

27. The 3G technology provides for -1.Internet surfing, 2.Downloading, 3.E-mail attachment downloading, 4.Audio-video conferencing, 5.Fax services and many other broadband applications.

28. Future Trends Convergence of technologies & the ability of private players to offer it to the market faster than the incumbent operator. “The telecom industry in 2012 will be very different from the one we know today. Developing strong partnership skills, focusing on customer user groups, embracing Internet services and starting to talk the language of Web 2.0 will enable the carriers to thrive well into the future,"

29. Conclusion In this changing landscape, the winners will be those companies that understand consumers' needs, focusing on usability and actually giving control back to the users. The losers will be the ones that focus on overly technical product differentiation that the majority of consumers will not understand and therefore not use.

30. THANK YOU…..