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Stockist play a crucial role in the physical distribution process. And they render certain important services such as stocking up the products, supplying to the retailers as per their requirements, selling them either on cash or against credit and they also perform stock rotation. Superstockist is another important intermediary in a chain and they serve small distributors for which the company parts with an additional margin. Wholesalers, meanwhile, are like distributors but unlike distributors they do not render any follow up service in the market and play an important role only in rural areas. Another category is institutional buyers. They buy in large quantities either for their own consumption or to sell the product to internal constituents. For eg. Canteen stores.
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Supply Chain
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Current Supply Chain
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Proposed Supply Chain
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