1. HOW TO:
USE VIDEO TO COMMUNICATE
brainstore.tumblr.com • @yohoy • quora.com/eric-mixon

2. • D-I-Y
• DOCUMENTARY
• EDITORIAL
• PRODUCT PLACEMENT
• PRODUCT PETTING
• ANIMATION & MOTION GRAPHICS
• EXECUTIVE PRESENTATIONS
• CREATIVE NARRATIVE
• TESTIMONIAL
VIDEO STYLES
BRANDS
CAN USE TO
COMMUNICATE
WITH THEIR
AUDIENCES &
TAP INTO THE
INCREASINGLY
SOCIAL
NATURE OF
VIDEO.

3. D-I-Y
Characteristic(s):
– Authentic
– Exclusive
Contextual Use: A video camera brand
can utilize D-I-Y to demonstrate ease of
product use and capabilities of product
features.

4. DOCUMENTARY
Characteristic(s):
– Authentic
– Objective
Contextual Use: Document events your
brand is a part of as they happen in
real-time and/or capture the drama of
more significant storylines.

5. EDITORIAL
Characteristic(s):
– Official
Contextual Use: Editorialize content for
case studies of product excellence;
detailing innovation and impact.

6. PRODUCT PLACEMENT
Characteristic(s):
– Suggestive
– Demonstrative
– ‘Realistic’
Contextual Use: Harness cultural ‘cool’
and persuasiveness of celebrity
endorsement to validate product use
and/or win over fans on the fence.

7. PRODUCT PETTING
Characteristic(s):
– Humble
– Intimate
Contextual Use: Personal account of the
product’s process, purpose and
inspiration.

8. ANIMATION &
MOTION GRAPHICS
Characteristic(s):
– Informative
– Fun
Contextual Use: Creatively convey your
product/service benefits &/or message,
as well as the complexities that
surround them, with limited funds.

9. EXECUTIVE
PRESENTATIONS
Characteristic(s):
– Reputable *
– Earnest
Contextual Use: Offer assurance of your
product/service’s promise and put on
your best pitch to win over skeptics.
*not representative of the qualities possessed by the individual in this image

10. CREATIVE NARRATIVE
Characteristic(s):
– Interpretative
– Multidimensional
Contextual Use: It’s about communication
& culture. Using multiple layers to
achieve a total semantic response.

11. TESTIMONIAL
Characteristic(s):
– Personal
Contextual Use: Often times emotional
accounts of how product/service
affected the user’s life.