Given at Linuxtag Berlin, this was presentation focusing on helping open source companies engage their communities for the common good.

1. Open Source and Co-Creation
June 26, 2009
Mitch Lieberman
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2. About SugarCRM
Founded in April 2004
To build a better CRM platform using open source software as a
better, more powerful development model
Present
4,500 Customers in 30 countries
Over 500,000 users on 60,000 systems
115,000 Community members
150 Partners on five continents
Future
To leverage the cloud to make the now mature platform available to
business users worldwide, while maintaining our OS heritage
©2009 SugarCRM Inc. All rights reserved.
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3. The concept of co-creation is
that it is a collaborative
effort between and among
customers and a company
working together for the
common good – beyond what
either party could accomplish
individually."
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4. The economy is tight
Creating value in new ways is good!
©2009 SugarCRM Inc. All rights reserved.

5. Open Source collaboration was
(and is) ahead of the curve.
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6. Open Source collaboration 15 years
plus:"
-Forums"
-Groups"
-Chat"
-ICQ"
-Blogs
©2009 SugarCRM Inc. All rights reserved. ©2009 SugarCRM Inc. All rights reserved. 05/08/09
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7. Some tools are new, but the rules
to engage are the same:"
-Forums (still popular)"
-Google docs"
-Wikis"
-Twitter"
-Facebook
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8. While it might seem so, this is not
an intellectual exercise.
It is about energy and emotion
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9. We are all trying to get to the same
place.
Working together is more efficient
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10. You are asking people for time
Be respectful
©2009 SugarCRM Inc. All rights reserved.

11. People love to talk
Encourage and facilitate
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12. It cannot be a one-way street
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13. Conversations need to be real.
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14. Make no mistake, it is hard work
©2009 SugarCRM Inc. All rights reserved.

15. You will get back, only what you
put in to it.
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16. Don’t try to hide ‘dirty laundry’ it
will come back to haunt you.
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17. Show the mess – it will earn trust
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18. Tell people something new or secret
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19. It may not always be pleasant
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20. But, watch your tone.
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21. If it is fun, maybe I will bring a friend
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22. Let me shout, if I need to
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23. The customers and participants may
be more passionate than you.
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24. Give very specific tasks, instruct as
much as you can get away with.
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25. A happy collaborator is also a great
community leader
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26. A friend is always good to have
around!
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27. Value is in the relationships that
are enabled.
©2009 SugarCRM Inc. All rights reserved. ©2009 SugarCRM Inc. All rights reserved. 05/08/09
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28. Photos from Flickr.com/commons"
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29. Thank you!
Mitch Lieberman
Vice President, Strategic Solutions
SugarCRM (www.sugarcrm.com)
mitch.lieberman@sugarcrm.com
@mjayliebs - Twitter
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