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5 Tips You Can Adopt Today To Transform Your Brand & Make More Money
Lookingtofindyouridentity?Askyourself2importantquestions:
•IfIhadallthemoneyintheworld,whatwouldIwanttobe?
•IfIcouldusemytimeinanywaydoingwhatIlovetodo,howwouldIspendmytime?
InordertostarttounderstandtheDNAofyourpersonality,characterandyourpassions,it’simportanttoaskyourselfthesesimplequestions.Identityislessaboutwhoyouwant
tobeandhowyouwanttheworldtoseeyouyetweoftengetcarriedawaywiththeexpectationthatouridentityshouldbedefinedbysomethingoutsideofus.Thisisnottrue.
Identityisthetruestrealizationofself,yourpassionsandyourconnectiontoreality.Youmustembracewhoyouareandwhatyoulovetodoatyourcore.Ownit!Identityisthetruestrealizationofself,yourpassionsandyourconnectiontoreality.Youmustembracewhoyouareandwhatyoulovetodoatyourcore.Ownit!
Onyourpathtocreatingthebestpossiblepersonalbrandforyourself,embracingwhoyouare,whatexcitesyouatyourcoreandyourgodgivenpassionsisthemost
importantfirststepinowningyouridentity.
HaveyoueverheardthequotefromrapperDrake?Somethingtotheeffectof,“…mademystory,andmadehistory”?Doyougetthemetaphor?“His-story”?Bytellinghisown
story,“his_story”,Drakemade“history.”Thisisacoolmetaphorforunderstandingtheconceptoftellingyourownstory,yourway.You’renottheonlypersonwhoknowsyouhow-
ever.We’resocialanimals,andwe’vebeenwiredtointeractsociallyorwemightnotsurvive.Someone,atleastoneperson,knowsyou.Althoughothersdoknowusabit,onlyyou
knowYOUbest.Period.
Yearsago,peopledidn’thavethetoolsandresourcesmostofushaveaccesstotodaytotellourstoriesthewaywewantedthemtold.Ifyouwereanauthorofbooks,youhadthe
publishingindustryasagatekeeperfortellingyourstory.Ifyouwereamusician,youhadtherecordindustryasagatekeeperfortellingyourstory.Ifyouwereajournalist,youhad
thenewsandmediaindustryasthegatekeepersfortellingyourstory.Thelistgoesonandon.Butthegamehasnowchanged.
Today,thetoolsmanyofushaveaccesstototellourstoryourownwayarerightatourfingertips.Wecantellourstoryrightfromourphones!Whenwetweetandpostwhat’sonToday,thetoolsmanyofushaveaccesstototellourstoryourownwayarerightatourfingertips.Wecantellourstoryrightfromourphones!Whenwetweetandpostwhat’son
ourmindsonFacebook,TwitterandInstagram?Arewenotstorytelling?Ithinkweare.
Younowhavetheaccesstocontrolthewayyouwantyourstorytobetold.Onlyyoucandetermineifthestoryyou’retellingprovidesvalue.Isitthenumbersoflikesyougetfora
particularpostthatdeterminsvalueforyou?Thisisupforyoutodecide.Ifyoucanfindvalue,howeverwayyouwanttodefinethatvalue,thenyou’veachievedalevelofmasteryin
tellingyourstory,yourway.
ClearwaterBrandingCompany|857-237-8422|info@clearwaterbranding.com
Toomuchnoisewilloftenturnpeopleoff.WhenIsaynoise,I’mnotjusttalkingaboutvolume.Goingbacktotheideaofyourmessagesbeingyourpresentationandyourpresenta-
tionbeingyourmessage,it’simportanttodeterminewhenyourmessageneedstobefiltered,soitsleftshort,simpleandsweet.Thismeansyourwardrobe,althoughitdoesn’t
emitsound,canbenoisy.Itcanalsomean,ifyou’regivingapowerpointpresentation,forexample,andyouusealotofhandmovementandnon-verbalgestures,youmayalsobe
toonoisyaswell.
Noisecanalsocomeintheformofvolumeaswell,intermsofquantity.Forexample,Ifyou’repostingalotofmessagesoralotofpictures,thiscanalsobeinterpretedas“noisyac-
tivity.”Withanynoise,ifit’stooloud,peopletendtotuneoutorshutoffcompletely.
Thepurposeofthisconceptistounderstandthatinordertohaveyourmessage,yourpresentationandyourstorydigestedinawaythatotherscaninterpretit,yourpresentation
needstobeshort,simpleandsweet.
ClearwaterBrandingCompany|857-237-8422|info@clearwaterbranding.com
MarcusJohnson-SmithistheFounderofClearwaterBrandingCompany.ClearwaterBrandingCompanyworkswithsmallandmedium
sizebusinessestohelpthemenhancetheirbrandidentytocreateopportunitiestoincreasebrandvalue.Wedothisbyintegratingre-
search,technology,marketexpertiseandqualitydesignintoactionalstrategiesthatsupportbusinessgrowth.
MarcusistheCoFounderoftheKushGrooveLifestyleBrandandauthorofthememior,ComingIntoAdulthoodInToday’sAmerica.
MarcusisagraduateofNortheasternUniversityinBoston,Massachusetts.
Youspendanenormousnumberofhoursaweekinfrontofadesktopcomputer,tabletdeviceand/ormobilephone.YouhaveaFacebookpage,andaTwitterandInstagramhandle.
Withallthis,youmyfriend,haveadigitalprofile.Inordertomonitor,onemustbeaware.Tostart,takea“30,000ftin-the-air”approachtoseeingyourselfoutsideofyourselfby
removingyourselffrominfrontofthecomputerscreen,tabletdeviceorthemobilephone.Setaside½hraweek,atminimum,tomonitoryoursocialmediaprofilesandtrackyour
messaging.Lookatwhatyou’resayingandwhatexactlyyou’recommunicatingtoyouraudience.Doesitprovidevalue?
Activelymonitoringyourdigitalprofileisdifferentthanidentityprotection.(Eventhoughitcanbearguedtheyareoneinthesame)Monitoringyourdigitalprofile/srequiresaninActivelymonitoringyourdigitalprofileisdifferentthanidentityprotection.(Eventhoughitcanbearguedtheyareoneinthesame)Monitoringyourdigitalprofile/srequiresanin-
dividualownershipoveryourpersonalbrand,acrossallsocialmediachannels.Itrequiresandoinginventoryofwhatprofilesareactive(becausewesometimessignupforsomany
thatwebarelykeeptrackofthemall)andknowingwhoourcollectiveaudiencesareacrossthesechannels.Youcandothisyourself,orhavesomeoneelsedoitforyou.
Practicethese5tipstohelpyoutransformyourbrand,today!
ClearwaterBrandingCompany|857-237-8422|info@clearwaterbranding.com

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5 Tips You Can Adopt Today To Transform Your Brand & Make More Money