This document outlines strategies for content marketing to promote a business online. It discusses different types of online content like blogs, social media posts, articles and videos. It emphasizes the value of sharing content to gain web visitors, brand exposure and search engine optimization. The document provides tips for curating content from other sources and creating one's own content like blogs, whitepapers and infographics. It also discusses developing a content marketing plan and concludes that content is an effective way to engage customers and build long-term relationships.

1. e
Content Marketing
How to promote your business online by developing,
curating, and sharing meaningful content
by Maggie Barr, CEO
Power Start Media
5-22-13

2. Agenda
• Types of Online Content
• The Value of Sharing Content
• Curating Great Content
• Creating Great Content
• Developing a Content Marketing Plan
• Conclusion
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3. Types of Online Content
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• Blogs: on-site & offsite
• Social Media Posts
• Articles for online news sites
• Email Newsletter
• Webinars, Podcasts
• Whitepaper downloads
– To use as incentives for email names
• Infographics
• Videos

4. Types of Online Content
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• Top Social Media Sites:
Sharing with
Friends
News for
Enthusiasts
Business
Contacts
Like Facebook
with maps
Place to host
videos
Place to host
pics & videos

6. The Value of Sharing Content
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1. Competitive Differentiation - When comparing
alternative suppliers content establish expertise,
credibility , and authority
o Be the authority
compared to the rest
o Talk about how you
compare on key
decision criteria

7. The Value of Sharing Content
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2. Web Visitors - Content on social sites, blogs, and
articles bring visitors to your website
3. Brand Exposure - Content emails & social posts keep
brand at top-of-mind with existing customers for later
when purchases are made
4. People will Share - Interesting content on social media
sites can be shared with others

8. 4/23/2013 8Power Start Media
The Value of Sharing Content
5. Content can move
customers through the
sales process from just
considering different
options to making a
buying decision with you

9. 4/23/2013 9Power Start Media
The Value of Sharing Content
6. Search Engine Optimization (SEO)
– Google sends searchers to the best content
not to the best products or websites
BEFORE:
SEO was about
keywords on your
website
NOW:
SEO is about placing
content on your site and
anywhere else where you can
point to your site
201320122011201020092008
BEFORE:
SEO was about
Content on your
website

10. 4/23/2013 10Power Start Media
The Value of Sharing Content
6. Search Engine Optimization ( cont.)
– Get a higher ranking on Google Search
results by having dedicated topic pages

11. 4/23/2013 11Power Start Media
Curating Great Content
• Social Media: What type of content should I share?
– 1/3 About Your Business
• Special Offers – people love deals &
discounts!
• New products or services
• employee events, awards, new office….

12. 4/23/2013 12Power Start Media
Curating Great Content
– 1/3 Valuable Information Links
• Industry news your target customers are interested in
• How-to tips in your product/service category
• In-depth articles and stories
• Online & in-person events & shows to attend

13. 4/23/2013 13Power Start Media
Curating Great Content
– 1/3 Entertaining / Fun

14. 4/23/2013 14Power Start Media
Curating Great Content
Every post
should have
a link and a
photo

15. 4/23/2013 15Power Start Media
Curating Great Content
• How to re-use content:
– Include link to original source, or quote source

16. 4/23/2013 16Power Start Media
Curating Great Content
• Sources for Great Content
– Google News “Saved Search” alerts
– Industry news portals & Industry association sites
– Product/Service companies that provide content
– Newsletters
you subscribe
to

17. 4/23/2013 17Power Start Media
Creating Great Content
• Try to Blog weekly or monthly
– What knowledge do you have that others could use?
– What questions to novices ask you?
– Top 6 tips for ____________

18. 4/23/2013 18Power Start Media
Creating Great Content
– A How-to document
that’s ~4 pages long
– Do it yourself, or hire
someone to write it for
you
– Ask your customers ….
“What would you like
to learn how to do?”
• Create a Whitepaper or How-to Guide

19. 4/23/2013 19Power Start Media
Creating Great Content
• Infographics
• People love to share them!
• Have one created for you

20. 4/23/2013 20Power Start Media
Content Marketing Plan

21. Conclusion
• Content is easy to find!
• What do your customers want to learn?
• What’s cool & entertaining?
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• Create as you go
• Hold back content to
engage & build
relationships that last
• Content PAYS!

22. Your Presenter:
Maggie Barr
Power Start Media
Boulder Creek, CA
408-454-6488
Maggie.anne.barr@gmail.com
www.powerstartmedia.com
4/23/2013 22Power Start Media
“Your online publicity experts”