Slidedeck designed for the Enterprise 2.0 session at BarCamp RheinNeckar 2007.

1. Enterprise 2.0 und E-Collaboration
Herausforderungen und Erfolgsfaktoren
Martin Koser / Frank Hamm
www.frogpond.de / injelea.de
24. November 2007

2. Agenda ...
• Enterprise 2.0 = Web 2.0 in the Enterprise? Some concepts ...
• Challenges and Stakeholders
• Social Networks in the Intranet?
• ... und andere Social Software für Unternehmen?

3. About me and frogpond (and BMID ...)
Collaboration Office 2.0
Adaptivity
Implementation Innovation Management
mashups Web
Wiki social networking
Knowledge Work
2.0 semantic web
Consulting www.frogpond.de
Enterprise 2.0 RSS
weblogs
tagging Prozessinnovationen folksonomy
Ajax
Business Model Innovation

4. frogpond = consulting, coaching, organizing and facilitating ...
initiating the
WikiWednesdayStuttgart ...
... being a catalyst for new thinking

5. Upcoming (1)
... am 5. Dezember 2007
MFG Innovationsagentur, Stuttgart
19:00 - ???

6. Upcoming (2): Enterprise20Open & EnterpriseCamp
... CeBIT 2008
... coming probably early April 2008 - Ort TBD

7. Knowledge Workers ...
Increasing knowledge worker productivity is
the BIGGEST of the 21 century management
challenges.
Peter Drucker
in Management Challenges of the 21st Century

8. Enterprises, they change (1) ... RSS links and bridges

9. Enterprises, they change (2) ... Concept of SLATES

10. Enterprises, they change (3) ... now: FLATNESSES

11. When Enterprises change ... Stakeholders?
• Employees
• Managers
• CIOs, CCOs, CEOs (well, yes, probably we can shorten this up: CxOs)
• Partners
• Customers
• Competitors
• ...

12. Example: Using Social Software for Knowledge Networks
• Communities of Practice ... enhancing teamwork
• Organizational Learning ... enhancing competencies
• Linking, bonding and integrating competencies and knowledge bases ...
• Documenting and coordinating knowledge of distributed projects ...
• Both formalized process support and ad-hoc platform capabilities ...
• Provide room for connectivity, adaptivity and emergence ...
• Use it to analyze, map and optimize your (informal) knowledge networks ...
• ...
And, don‘t forget, the boundaries of your organization are fuzzy, so ponder:
• Opening up the organization (Open Innovation ...)
• Inter-Enterprise knowledge network support (Extended Enterprise and Value Nets ...)
• ...

13. Example: Using Wikis for Knowledge Networks
• A tool not only for a team context ...
• Every page is editable with revisions tracked ...
• Establishes a way of collaborating through content ...
• Collect, communicate and collaborate ...
• Let knowledge processes evolve, enable organic knowledge management ...
• ...
Use them e.g. in Communities of Practice
• Help manage the explosion of information
• Make it easier to execute against strategy
• Enable rapid communication and shared understanding
• Create a culture receptive to innovation
... are the locus of identification and transfer of best practices in knowledge work

14. Example: Social Presencing for Knowledge Networks
• provides clear context... while enabling multiple contexts ...
• low-barrier communication with upscaling potential ...
• collaborate through links, chitchat, alerts, ...
• reach your network instantly ...
• ...

15. Example: Social Networking platforms
for Knowledge Networks
• Locate competencies ... and find collaborators ...
• Form groups, communities and clans ...
• Leverage the weak ties of your knowledge network ...
• Collect, communicate and collaborate ...
• Let the network figure out how to use the platform ...
• Enable mash-ups and distributed applications ...

16. So is it easy to define a business case
for Social Software in the Enterprise?
• Easy, fast and flexible
• Cost-effective / High Payback
• Easily improved upon, leveraged, tweaked or integrated into ...
• Leverages informal networks - i.e. the way work was, is and will ever be done
• and more ...

17. Business Case? Show me the numbers!
Well, yes, but don‘t try to measure what can‘t be measured ...
• What‘s the daily/weekly/... cost of your employees searching ...?
• What‘s the daily/weekly/... cost of your employees emailing back and forth ...?
• Do you measure the impact of employee turnover ...?
• Do metrics and evaluations of intranet usage exist? Are you satisfied?
• ...
And, most importantly, imagine the ROC* of Social Software on your organization!
Do you still need an ROI?
* ROC = Return on Change

18. Questions and/or Ideas - contact me ...
www.frogpond.de
Social Software Consulting
Steingaustraße 27
73278 Schlierbach
Germany
mk@frogpond.de
Skype: mk.frogpond
http://twitter.com/frogpond