1. Matthew Kapusta
SEO Email Marketing
SEM Integrated Campaigns
PayPerClick Online Coupons
Social Media Strategic Planning
Banner Ads

2. Integrated eMarketing Campaigns
Driving Consumers Through the Plan

3. Strategic Planning

4. SEO ‐ Keyword Analysis and
Content Saturation
Achieving organic search engine
ranking through Keyword Analysis
and Content Saturation
“Silicone Gaskets” – 1st
“Gasket Manufacturer” – 3rd
“Silicon Rubber Manufacturer” – 14th

5. SEO ‐ Technical Implementation
Utilizing search engine friendly
programming tactics such as:
1. CSS and Div‐Based Code
Architecture
2. Meta Tags
3. Image Alt Tags
4. Page and Image Naming
Conventions
5. Content Relevant Text Links

6. SEM – Google Adwords
ROI Evaluation
Google Adwords and their
advanced reporting
interface allow for:
1. Targeted brand and
messsage advertising
2. Campaign ROI
Evaluation
3. Research and React

7. Pay Per Click
ROI Evaluation
Using Facebook
PayPerClick advertising
to reach a highly
targeted demographic
while providing highly
measurable ROI
metrics

8. Social Media
Blogs
Utilize Blogs to keep an active
consumer base engaged with
relevant and timely information

9. Social Media
Community
Developing community
for brands such as:
1. KRAFT
2. DTOUR
3. FLAT BELLY DIET
4. PRINCETON MOMS

10. Social Media
Facebook
Creating facebook
product and company
pages to extend brand
reach and invite
consumer‐to‐brand
interactions

11. Email Marketing
Email marketing for brands such as Weight
Watchers Smart Ones, Nutrisystem, Slim
and Tone, and more…

12. Online Coupons, Digital FSI,
and Integrated Sweepstakes

13. Banner Ads
Banner Success
The success of a given banner ad
depends on a number of variables,
including:
1. Position on page
2. Graphics utilized in banner
3. Content or engagement of
the banner
4. Site user's demographic
profile
5. Context of the page on which
the ad is placed.